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PROGRAMMATIC TRENDSThings to keep your eyes on in 2016
ADFORM -‐ ORGANIC GROWTH AND DEVELOPMENT
Currently > 670
+11000 +800Advertisers Agencies +400 Publishers
+600 Employees 16 Countries
WITH GLOBAL INFRASTRUCTURE
50bn 6Daily transactions Data centers 3PB Data storage
COMMERCIAL DIRECTOR NORDICS● Joined adform 2012
● Over 15 years in digital
● Microsoft and Eniro
● IAB
● Teaching Programmatic at
Medieinstitutet since 2014JONAS JONSBORG
AN INDUSTRY IN CHANGE
RAPIDLY EVOLVING AND INNOVATIVE
PROGRAMMATIC BRANDINGINCREASED CREATIVITY WITH HIGH IMPACT FORMATS
100% VIEWABLE AD IMPRESSIONS WILL BE BOUGHT
PROGRAMMATIC EVERYWHERE CROSS
CHANNEL/CROSS DEVICE
Video (instream /outstream/ pre roll)Mobile (cross device)
MOBILE AND VIDEO
NEXT: CROSS -‐ DEVICE
Attribution Reporting Targeting
ADBLOCKERS
HEADER BIDDER
TRANSPARENCY