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Copyright O2mc® 2010
O2mc is:• Selflearning and factbased• Multichannel performer• ‘Cloud Based’ development platform• Creation & dynamic optimalisation
• Spend every €/$/₤ as efficient as possible• attract as many relevant visitors as possible• Spend your time more efficiently • Act based on data, not gut feeling.
With O2mc you will…
Copyright O2mc® 2010
In God data we trust
• Landscape for advertisers is not
transparant.
• Large amounts of data
• Calculation and execution
performed by different systems.
Situation
• Multichannel module processing
mutliple datasources
• Considering external factors
• Realtime execution of marketing
campaigns
Solution
Copyright O2mc® 2010
Callcenter
Web E-mail Tele Directmail
Store/branch
e
Kiosk/ATM
Field
Channels
Business Intelligence
ERP CRM BILLING SCM
Operational Systems
Data WarehouseRules
ManagementAnalytic
Development
Decision AnalyticsDecision Service
Decision request Decisio
n
Take the anal out of analysis
Copyright O2mc® 2010
Turn data into realtime action
“When exposed to both paid search and display ads, consumers were found to be nearly twice as likely to make an online purchase on a retailer's site, which is greater then the sum of each ad tactic's individual effects.” (Comscore, Sept 2009)
Case Replace Direct (Create)
Situation Replace Direct• 500,000 products, electronics related• Search campagne managed by search agency
Goals Replace Direct• Longtail advertising with Google Adwords• Spend less time in managing Adwords• Dynamic Adwords campaigns management based on stock
Demands Replace Direct• Up to date:Stock, price, delivery time abillity to process realtime• Easy to maintain architecture• Relevance
Results Replace DirectOn going Manageble processExtremely time saving500 campaigns3.2 million keywords Created within 10 minutes!
Next @ Replace Direct• Manage European campaigns with O2mc create• Optimize campaigns based on margin goals by O2mc Calc (net ROI driven!)
Case RelatiePlanet (Calc)
Situation RelatiePlanet• Manually created campaigns• Conversion measuring by Google AdWords• Impossible to manage by hand (because 35,000 keywords)
Goals RelatiePlanet• Help singles find a new partner
asap• Controlable campaigns• Gain insights in keyword
achievements• Raise ROI• Spend marketingbudget more
efficiently
Demands RelatiePlanetfree subscription+ short subscription+ many internal searches+ many profile views= a new relationship in no time
Results RelatiePlanet +/- 35,000 keywords
Savings 71%
Net Search revenue +25%
ROI +389%
• a landscape without transparacy
• Large amounts of data
• Numerous systems to perform
decisions
Once more, there was...
• we have a multichannel module able to process multiple data sources at once• we can take external factors in account• we can process marketing activities realtime
And now...
Under the hood…
• Developed and tested on
enormous amounts of data
Under the hood…
• Create:
• 26,000 keywords in 1 second
• 10,385 ads in that same 1
second
Under the hood…
• Calc:
• 3,000,000 keywords individually
mathematically optimized in
1 second!
Under the hood…•Developed and tested on enormous amounts of data• endless expandable (development platform)• Intelligent optimizing algorithms
Thank you!
Contact:
Bob Nieme –
Bertwin Menninga –
