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Trialogue director, Cathy Duff presenting the latest findings conducted by Trialogue on the state of csi in 2013/2014.
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CSI in South Africa CSI Ma1ers conference June 2014
Presented by: CATHY DUFF
The state of CSI
CSI expenditure conDnues to grow and amounted to R7.8 billion in 2013
2
Source: CSI Handbook 16th Edi2on Base year: 2001
0 1 2 3 4 5 6 7 8 9
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
CSI expen
diture (R
billion) Nominal
(7.8 bn)
Real (adjusted for inflaDon)
CSI expenditure is significantly lower if measured in narrow terms
Total CSI R7.8bn
Dedicated CSI R6.4bn
Distributed via NPOs R3.5bn
Source: CSI Handbook 16th Edi2on N = 103
3
More than half of companies increased their CSI expenditure in 2013
Source: CSI Handbook 16th Edi2on N = 103
Stayed the same (20%)
Decreased (24%)
Increased (55%)
Don't know (1%)
% corporate respondents
4
CSI expenditure is highly concentrated
Source: CSI Handbook 16th Edi2on N = 100
13
51% 15
19%
27
18% 45
12%
Number of top-‐100 companies % expenditure (R5.4 billion)
100 Less than R25m
R25 -‐ R50m
R50 -‐ R100m
More than R100m
0
5
Moral imperaOve is a key driver of CSI
Source: CSI Handbook 16th Edi2on N = 103 (up to 3 responses each)
0 10 20 30 40 50 60 70 80 90
Stakeholder
Licence-‐to-‐operate
Industry sector
Strategic reasons
BBBEE Codes
ReputaDon
Moral imperaDve
% corporate respondents
6
CSI expenditure is concentrated in three provinces
Source: CSI Handbook 16th Edi2on N = 103, corporate support N = 96, CSI expenditure
70 60 50 40 30 20 10 0 10 20 30 40
Northern Cape Mpumalanga North West
Limpopo Free State
Eastern Cape KwaZulu-‐Natal Western Cape
Gauteng NaDonal
% corporate support % CSI expenditure
7
Urban projects receive more corporate funding than rural projects
Source: CSI Handbook 16th Edi2on N = 103
100 80 60 40 20 0 20 40 60 80
Don't know
Rural
Urban
% corporate support % CSI expenditure
8
EducaOon receives the most support and largest share of CSI spend
100 80 60 40 20 0 20 40 60
Other Non-‐sector specific donaDons & grants
Housing & living condiDons Safety & security
Sports development Arts & culture Environment
Enterprise development Food security & agriculture
Health Social & community development
EducaDon
% corporate support % CSI expenditure Source: CSI Handbook 16th Edi2on N = 103
9
The vast majority of corporates support flagship projects for three or more years
Source: CSI Handbook 16th Edi2on N = 103
0 10 20 30 40 50
Don't know
Less than one year or once-‐off
One year
2-‐3 years
3-‐5 years
More than 5 years
% corporate respondents
10
NPOs receive just over half of CSI funding
Source: CSI Handbook 16th Edi2on N = 103, corporate support N = 99, CSI expenditure
100 80 60 40 20 0 20 40 60 80
Other
To government departments
To other for-‐profit organisaDons
To industry iniDaDves
To government insDtuDons
To non-‐profit organisaDons
% corporate support % CSI expenditure
11
Their greatest share of income comes from corporates
Source: CSI Handbook 16th Edi2on N = 170
0% 5% 10% 15% 20% 25%
SA corporates
SA government
Private individuals
Foreign private donors/organisaDons
Self-‐generated
SA trusts/foundaDons
NaDonal lo1ery
Foreign government
Intermediary NGOs
Other
% NPO funding Unweighted Weighted by size of income
12
Almost half of NPOs experienced an increase in income in 2012/13
Source: CSI Handbook 16th Edi2on 2013: N = 186 2012: N = 149
33% 46%
30% 28%
38% 26%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
2012 2013
% NPO
respon
dents
Stayed the same
Decreased
Increased
13
The administraOve burden on NPOs increases with the number of funders Average number of donor relaOonships 2012* 2013 Private individuals 1 074 439 SA corporates 19 22 SA trusts/foundaDons 6 4 SA Government 3 2 Foreign private donors/organisaDons 8 3 Intermediary NPOs 4 1 NaDonal Lo1ery n/a 1 Foreign governments 3 1 Other 4 8
* Including outliers
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CSI in South Africa CSI Ma1ers conference June 2014
Presented by: CATHY DUFF
Strategic CSI
Strategic CSI implies a convergence of interests between business and society
Social Ben
efit
Pure business
Pure philanthropy
Combined social and economic benefit
Economic Benefit Porter & Kramer 2002 – The compe22ve advantage of corporate philanthropy
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Trialogue has developed a CSI posiOoning matrix that locates projects on both dimensions
Social ben
efit
Corporate benefit
Charitable grantmaking
Developmental CSI
Strategic CSI
Commercial grantmaking
No visible benefit
RecogniOon of contribuOon
Stakeholder benefit
CompeOOve benefit
Beneficial impact
Beneficial outcomes
Visible outputs
No visible benefit
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Improving CSI pracOce Plan interven2ons six months in advance
Obtain community and senior execu2ve buy-‐in Focus, focus, focus. Concentrate on two development areas and long-‐term investment in these areas
Don’t do once-‐off projects Meet community perceived needs
Perform M&E Learn from others already in the sector
Collaborate – community development is not a compe22ve opportunity
Be passionate about the job
18
Thank you
