@WomenInno@BobbieC

Business Storytelling &

the Speaker’s ParadiseTM

Bobbie CarltonInnovationWomen.com

@WomenInno@BobbieC

Naked Christmas

@WomenInno@BobbieC

Dissecting Naked Christmas

@WomenInno@BobbieC

Long ago = Experience

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Name-dropping = Experience with

brand name companies

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Demonstrate Problem-solving

Ability

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Team Player

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Funny = Likeability

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The Impact on Audience Psyche

•You’ve been vetted•Instant credibility•You’re a thought leader/expert

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Am I really Speaker material?

“You’ll never be heard sitting in the audience.”

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Why: The Benefits of Speaking

•Customers, partners, distributors•Career: job or board seat

opportunities •Cash: funding•Extend your Circle: social media

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Where Do We Tell These Stories?

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Welcome: The Speaker’s ParadiseTM

•559,625 Meetups monthly•50,000 TEDx talks•1.7 million Eventbrite events (2014)

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● Don’t start with a keynote● Ask questions - (secret: be the plant)● Volunteer at schools/colleges ● Panels● Hands-on workshops

How Do I Get Started as a Speaker?

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What to Speak About?

● A topic that promotes you...that’s not a commercial

● Solve a problem (like public speaking)● Have a “signature” maybe a phrase

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Speech Basics

● Know the length/Know your audience● Deck or no deck? Doesn’t matter -

tell me a story (and don’t read the slides.)

● Practice (count the Ums) and record● Make me care

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Getting the Gig

● Pitching yourself○ Get to know the event managers○ Know the schedule

● Hiring a PR firm ● InnovationWomen.com (Subtle, huh?)

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Resources

● Ted Talks on giving a good speech● Toastmasters● Practice, practice, practice

@WomenInno@BobbieC

Little Tips and Tricks

● A clipboard to capture names/emails● A call to action at the end

○ “Give me your card - get the slides”

● Ensure the social media love - share your handle on every slide.

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In Closing...

Questions?

*Give me your card for the slides

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Ask me about Innovation Women

Bobbie CarltonInnovationWomen.com