STUDENT MAGAZINES

An inspiration: layout

• I find myself drawn out of this selection to GQ magazine

•Skyline sells the magazine•Clear, eye drawing title• Selling the inside articles, with exclusives extras and drawing words: ‘shocking’; etc.

•Main article ‘sold’ to you.•MCU shot either a celeb or the person in the main article to sell•Barcode with price in small print•Final Quote box to sell the magazine

Features• The magazine features include exclusive interviews, which

act as a selling point. You buy that product as you can’t get the content elsewhere.

• It may include ‘freebies’ and discount deals, like subscription off, a free poster, or some vouchers. Good for students who can be particularly hard up on cash.

• The magazine has a unique house style and its own selling point, for example GQ is seen as ‘intellectual entertainment’. Vogue may be seen as ‘elegant fashion’, and Kerrang may be described as ‘scene rock magazine’. And respectively they sell this to their respective audiences with articles that will appeal.

Target Audience• The audience for the college magazine is clearly for college

student s as outlined in the preliminary task. Things that are sold in the magazine can be seen as reflective of what the target audience wants.

• The target audience for example will be appeal to monetary discounts, and free items. The feeling of being unique sells to, with the aspiration to have your own music taste, fashion style, the best technology, and the basic forced consumerism that advertisers throw onto the audience.

• They use this appeal to sell many different magazines to different social trends, to compare this in the adult market where this does not happen. A magazine like Time or FHM can find itself broadly appealing to the less socially pressured group of adults. Where as students at this age need the ‘uniqueness’ and the feel they belong and this is what the magazines sell to them.

• In my magazine for example my ‘feeling of belonging’ will be sold as belonging to a general social trend of partying and studying, people who want to work hard and party harder.