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Social media tools presentation from After You Hit Send training at Netroots Nation, Las Vegas 2010
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Social Media ToolsAnd How To Use Them
Alan Rosenblatt
@DrDigipol and @CAPAction
Managing Social Media Engagement
Managing Engagement: Tweetdeck• Multiple accounts
• Twitter• FB (Profiles/Pages)
• Essential Columns• Mentions• Direct Msgs• New Followers• Best Friends• Key Twitter Lists
•Tweet Later• Key Services
• Bit.ly
Managing Engagement: HootSuite
• Multiple Twitter accounts
• Columns• Tweet Later
• URL shortener & stats
Searching For Impact.Twitter.com
• Keyword search
• Location search
• Attitude search
• Hashtag research
Measuring Social Media Impact
Measuring URL Referrals: Backtype.com• Track URLs on:
• Digg
• FriendFeed
• Your Influencers• How many links 2 U?
• Who’s linking 2 U?
Measuring Tweeters’ Influence: Twitalyzer.com
• Analyze your influence• Analyze your RTer’s
influence• Analyze influence of
your target audience
Measuring Reach: Thrive/SmallAct.com
• Monitors• Keywords
• Engages• Tweet Later
• Measures• Mentions, RTs• Likes, Shares• Reach!!!
• Suscription/SaaS
Measuring Mentions: SocialMention.com• Monitors
• Measures• Sentiment• Reach
• Free
Measuring Engagement on Facebook: Insights
• Page stats
• Adjustable timeframe• See what works• And doesn’t work
Shortening & Tracking URLs: Bit.ly
• Track clicks• Use on all social media
• Differentiate from web traffic
• Upgrade to Bit.ly Pro
Driving Traffic to Your Website(or to recommended web content)
Pitching Web Media Content: Digg
• Promote your media
• Key: Pitch your media• Also Reddi t, C2NN
(Care2 News Network)
Semi-Random Traffic: StumbleUpon
• Website Roulette
• But within categories
• Drives traffic to you
Hosting Your Content on Social Media
Video Hosting: YouTube• Host your videos
• Create a channel
• Embed elsewhere
• Also, host video on Facebook, Vimeo
• Use TubeMogul to syndicate your video to multiple video sharing sites.
Photo Hosting: Flickr
• Host your photos
• Create a channel
• Also, host photos on Facebook, MySpace
Slideshow Hosting: Slideshare
• Share slideshows• Hmmmmmm, really?
• Yes, really. Business people like it
• Also good for house parties
Building Your Twitter Audience-Community
Finding Twitter Lists: Listorious.com
• Search Twitter Lists
• Find the right people for your audience-community
FindingTwitter Influencers: WeFollow.com• Find influencers by
• Location• Issue
• Register yourself• Choose tags
carefully
Automating Audience Growth: TweetSpinner.com• Automate Twitter
follower recruitment
• Highly targeted• By keyword
• By Influencers
Other Tools
Analyzing Communities: TagDef.com• Crowdsourced deictionary
for hashtags
Analyzing Communities: FollowerWonk.com• Analyzes overlap among
people on Twitter
Analyzing Communities: Twiangulate.com• Searches for
interconnections among tweeters
• Mutual Friends• Obscure Friends
Analyzing Communities: TagHive.com• Creates conversation
clouds• Keyword• Username• Hashtag