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This is a short english presentation about progressive blogs in Sweden.
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A progressive blog movement on the Internet
Welcome to Nätrot ‘09 - about grass roots on the InternetYou are holding in your hand statistics covering the efforts of 356 progressive bloggers to influence public opinion in the period from 20 April to 17 June. The blogs are part of the Social Democrats’ open network and the Netroots blog portal, www.netroots.se.
Progressive bloggers play a part in bringing about change, which is why we have chosen to emphasise the enormous work that people contribute in participating in the Internet debate. On the following pages you can read about:
• We highlight the 20 bloggers who have gained the greatest attention from other bloggers, with links.• Articles in traditional media that receive the most links.• Statistics show that the progressive blogging goes on 24 hours a day, every day of the week.• Four bloggers in the top-20 list give their best tips on how to reach out with your blog message.• A blog cloud shows which subjects engage Netroots’ readers most.
The width of the network can be seen in the list of the 20 most linked bloggers in Netroots. The list is topped by Rosemari Södergren with her Culture Blog. Next comes Eva Rundkvist who started the “Blogging for Mona” campaign. We also see leading representa-tives such as the former minister of justice, Thomas Bodström. The list includes active voices within the HBT movement and people who are concerned about integration or employment issues, as well as blogs run
by several people together, such as Alliansfritt Sweden and Arvid Falk. It is exciting to see that the network has people from different backgrounds, ages and genders and that there is not just one way of being active in the network. Everyone has the opportunity to participate in the debate.
Three years ago, the platform for Netroots was estab-lished with the first organised Netroots meeting – Nätrot ’06. This event gathered 70 Internet-active people against a right-wing government. During this year’s seminar in Almedalen, Nätrot ’09, which is organised by the Social Democrats and the Aktuellt i politiken news-paper, we will gain inspiration about how it was to blog for the Obama campaign.
So the best tip for those of you who wish to follow the debate among progressive bloggers on the Internet is to go to www.netroots.se
Johan UlvenlövBlog contacts / New [email protected] in July 2009Footnote:
The term netroots was coined by Jerome Armstrong in 2002. In Sweden the term was used by people who campaigned on the Internet against a right-wing govern-ment for the first time in an organised context during the Nätrot ’06 meeting.
Fakta om NetRoots-bloggarna
About the statistics- The period of the survey was from 20 April, when the Netroots blog portal was launched, up to and including 16 June.- The material is based on Netroots’ own database where registered bloggers can insert their own material, and data from the Twingly blog search engine, www.twingly.com- Do you want to blog about the report? Download the report and the diagram in a blog-friendly format from www.s-buzz.se.
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Top 20 progressive blogsBlog No. of links Web address
1 Kulturbloggen 672 www.kulturbloggen.com
2 Promemorian 480 promemorian.blogspot.com
3 Arvid Falk 235 arvidfalk.se
4 Erik Laakso | På Uppstuds 204 www.eriklaakso.nu
5 Sjölander 177 johansjolander.blogspot.com
6 Alliansfritt Sverige 150 www.alliansfrittsverige.nu
7 HBT-sossen 150 hbt-sossen.blogspot.com
8 In The Pendent 148 www.hartman.nu
9 Claeskrantz.se 144 www.claeskrantz.se
10 In Your Face 127 krassman-inyourface.blogspot.com
11 Johanna Graf 124 johannagraf.blogspot.com
12 Eva-Lenas blogg 123 evalenajansson.blogspot.com
13 Peter Karlberg 113 peter.karlberg.org
14 Jakop Dalunde 104 jakopdalunde.wordpress.com
15 Monica Greens blogg 104 monicagreen.webblogg.se
16 Bodströmsamhället 103 www.bodstromsamhallet.se
17 Peter Andersson - med rätt att tycka... 101 peterlandersson.blogspot.com
18 Bengt Silfverstrand 100 www.s-info.se/silfverstrand
19 Käringen mot strömmen 94 evarundkvist.blogspot.com
20 Margot Wallströms Blog 88 blogs.ec.europa.eu/wallstrom
Comments: The 20 most popular blogs in the Netroots network. The measuring tool we have used to rank the blogs is how many other bloggers have linked to them.
Fakta om NetRoots-bloggarna
Facts about NetrootsNo. of bloggers who are members of Netroots 356Blog articles on Netroots per day on average 116Blog articles per week per blog on average 2.3Blog articles per week for blogs in the top-20 list 7Total number of articles in the period 20 April to 17 June 2009
6 484Total number of labels under blog articles 12 326
Comments: On average Net-roots bloggers blog 2.3 times per week. The bloggers in the top-20 list who get the most number of links from other bloggers blog more often, on average 7 times per week.
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Comments: The biggest media are also those that get the most number of links among the pro-gressive bloggers. Blog articles can provide com-ments and an alternative perspective on the media situation.
Most linked traditional media
Most linked articles in mainstream media
Source Title Date No. of blog links
DN Debatt The Swedish Society for Nature Con-servation selects the EU parliamentary candidates who are best for the environ-ment
6 May 2009 48
DN Ekonomi The Swedish Fiscal Policy Council criti-cises the Swedish Government’s crisis policy
11 May 2009 17
Aftonbladet The party leaders criticise SVT 17 May 2009 15SvD Euron splittrade alliansen 17 May 2009 14DN Debatt “Maud Olofsson’s policy is a catastrophe
for the Centre Party”7 May 2009 14
SvD The battle for personal voting selection of candidates is being fought on the Internet
24 May 2009 13
SvD The Moderate Party is losing public opinion support
21 May 2009 13
SvD Sahlin: “My position is strong” 26 April 2009 12DN Debatt “We promise 100 000 more jobs and
trainee posts”29 April 2009 12
SvD The opposition is still larger than the alli-ance parties together
16 May 2009 11
Comments: Debate ar-ticles, opinion polls and TV debates are the most popular items to link to.
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Comments: Blogging is well spread over the days of the week. The diagram summarises blog articles during the whole mea-surement period.
Blog articles by day of the week
Blog articles over the 24-hour period
Comments: Progressive bloggers publish material 24 hours a day. But the peaks are in the morning and in the evening. The diagram summarises blog articles during the whole measurement period.
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måndag 2sdag onsdag torsdag fredag lördag söndag
Blog articles week by week
Comments: Netroots blogging reached a peak during the EU parliamen-tary election in week 23.
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EU-parliamentory election
Peter AnderssonBlogs at: “Peter Andersson med rätt att tycka”
Address: peterandersson.blogspot.com
Rank 17 in the top-20 list
1. Try to write often with 2-3 articles per day. Continuity is important. The blog should be busy.
2. Make sure that your articles are visible in many dif-ferent portals.
If, like me, you get inspiration from reading the media, then insert a link and make sure that it is there at the end of the article. I believe it is a fantastic feature of democracy that the media make it possible for readers to blog direct about an article. The article to which you link shall have a connection with what you are writing about! Link to other bloggers, and do it widely. Democ-racy presupposes debate.
3. Link to other debaters outside your own party as well if the article adds something to the debate.
4. Write shorter articles than I do.
5. Use photos more than I manage to. It lightens and il-lustrates the blog and accentuates the message better with the right choice of photos.
Make sure to link to the various sources you have used so that the reader can access these better.
6. Be effervescent, energetic and happy when you blog AND furious and involved. It will shine through if the article has been written with honest and genuine commitment, or not.
Eva Rundkvist Blogs at: “Käringen mot strömmen”
Address: evarundkvist.blogspot.com
Rank 18 in the top-20 list
1. Write because you want to!
2. Write brief articles and do it often, and dare to be yourself, dare to vary and dare to be humorous. Politi-cal blogs are (often) incredibly boring. Write about football or your crazy cat instead. Politics can still be found though somewhere in the middle of everything. Be personal, but not private. Only write what you can stand up for.
3. Checking facts and clear source referencing in-creases the credibility and value of the blog.
4. Focus on one area, link and comment often. Always answer. Use headings intelligently, they are not a for-mal description of the content – rather a way to arouse curiosity.
5. Then break all these rules, except the first one – write because you really want to!
NBlog tips: Some of Netroots bloggers’ best tips to gain popularity for your blog
Alexandra Einerstam Blogs at: “HBT-sossen”
Address: hbt-sossen.blogspot.com
Rank 7 in the top-20 list.
1. Update – at least one article per day.
2. Link to articles and features in the traditional media and link to other bloggers. If another blogger has writ-ten a good article but it is not relevant to your article – make a “feature article” where you write that “I would recommend the following blog article”.
3. Ping for example nyligen.se and twingly.com to make the blog more visible in blog search engines.
4. Label your articles with as many words as possible. If you have written about Prime Minister Fredrik Rein-feldt, don’t just label Fredrik Reinfeldt and the Moder-ate Party but use labels such as employment crisis, passivity, government incompetence, jobs rescue etc.
5. Design and layout is important if you want read-ers. Compact articles “without air” are difficult to get through. Articles without photos are perceived to be boring. You should therefore add photos to your article.
6. If you want to reach a different readership than just political activists – write a few articles about fashion, culture, music, food etc. (insert a “feature article” in such an article where you recommend a political blog article)
Claes Krantz Blogs at: Claeskrantz.se
Address: www.claeskrantz.se
Rank 9 in the top-20 list
Why do I blog? As one of my friends said – “to write is to become visible”. In the same way blogging for me is a means of exerting influence and gaining attention, to reach other people.
1. As a blogger, write under your own name and with your own voice.
2. Don’t be afraid. There will be mistakes. The content of what you say is more important than the design and layout.
3. Write what really interests you. It’s not about readers or rankings. Even if just one person reads what you have written, then you have reached someone other than yourself. Blogging is fundamentally about giving more voices the opportunity to be heard.
About NetrootsNetroots is the Social Democrats’ portal and network for progressive bloggers. The bloggers who are found in the portal are responsible themselves for the content of the blogs. The Social Demo-crats’ blog network organises a range of seminars and meetings, and dissemi-nates and exchanges information. Visit Netroots at www.netroots.se.
Word cloud: This is a word cloud, made by Wordle.net, that is based on all 12 326 tags that the Netroots bloggers have used. The size of the word indicates how often it was used as a label.
