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Ooh media analysis April 2014
ccInsights of analysisThe analysis figures are based on Spend which is calculated on Tariff. We scanned the whole Karachi to evaluate the total bill boards revenue in Karachi. Media track team scanne whole city twice a week.February was the worse time period for hording business but from the last week of the Feb the board began to occupied by Fabric and Lawn Category Players. March was the full with the Febric Lawn Categories Players. Gull Ahmed, Sana Safena and Khadi were the main Spenders on out door medium. In April 82% of the total hording were occupied by the different brands including Lawn Players and some others like Pepsi, Sheezan, Dettol Soap etc.
cc
TOP 20 Main Categories - out of homeApril 2014
Data source:
FASH
ION
DRIN
KS
FOOD
S
TELE
COMM
UNIC
ATIO
N
RETA
IL OU
TLET
S
EDUC
ATIO
NAL
SKIN
CAR
E
TOUR
ISM
CONF
ACTI
ONAR
Y
CONS
TRUC
TION
S
HOUS
EHOL
D/OF
FICE
GOOD
S
POLIT
ICAL
PAR
TIES
MEDI
A
PHAR
MACE
UTIC
ALS
ORAL
CAR
E
POST
AL&
NET
SERV
ICES
FINAN
CIAL
SER
VICE
S
HAIR
CAR
E
MISC
ELLA
NEOU
S
HOUS
EHOL
D CH
EMIS
TRY
CORP
ORAT
E IM
AGE
VEHI
CLES
/SPA
RE P
ARTS
0.0
5.0
10.0
15.0
20.0
25.0
cc
TOP 20 Sub Categories - out of homeApril 2014
Data source:
GARM
ENTS
/FEBR
ICS/
LAW
NS
INST
ITUT
ES
SOAP
S / F
ACE
WAS
H
HOTE
LS/R
ESTA
URAN
TS
SHOP
S
CONS
TRUC
TION
COM
PANI
ES
CARB
ONAT
ED S
OFT
DRIN
KS
MOBI
LE P
HONE
OPE
RATO
RS
POLIT
ICAL
PAR
TIES
ICE-
CREA
M
MOBI
LE P
HONE
SET
S
JUIC
ES /
ENER
GATI
C DR
INKS
TV S
TATI
ONS
TOOT
H PA
STES
INTE
RNET
SER
VICE
BISC
UITS
SHAM
POOS
CHEW
INGU
M
BANK
S
COOK
ING
OIL &
GHE
E
0.0
5.0
10.0
15.0
20.0
25.0
UNILE
VER
PAKI
STAN
PAKI
STAN
PEO
PLE
S PA
RTY
PEPS
I COL
A IN
TERN
ATIO
NAL
GUL A
HMED
TEX
TILE
MILL
S
SHAR
IQ T
EXTI
LES
KING
S FO
OD (P
VT) L
TD
SANA
SAF
INAZ
GAR
MENT
S
KHAA
DI LA
WN
AL Z
OHAI
B TE
XTILE
RECK
ITT
BENC
KISE
R
SHEZ
AN (
PVT)
LTD
AL-K
ARAM
TEX
TILE
COCA
COL
A
PAK
TELE
COM
MOBI
LE
JUNA
ID JA
MSHE
D ST
ORE
NEST
LE M
ILKPA
K LIM
ITED
NISH
AT LI
NEN
GARM
ENTS
PIZZ
A HU
T
COLG
ATE
PALM
OLIV
E
ENGL
ISH
BISC
UITS
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
5.0
Data source:
TOP 20 Players - out of homeApril 2014
cc
TOP 20 Brands on out of home April 2014
Data source:
PAKI
STAN
PEO
PLES
PAR
TY
GUL A
HMED
LAW
N
PEPS
I COL
A
WAL
LS IC
E CR
EAM
SANA
SAF
INAZ
KHAA
DI LA
WN
AL Z
OHAI
B TE
XTILE
DETT
OL S
OAP
LUX
SOAP
AL-K
ARAM
STU
DIO
SHEZ
AN A
LL P
URE
JUNA
ID JA
MSHE
D
HILA
L FRE
SH U
P GU
M
NISH
AT LI
NEN
GARM
ENTS
PIZZ
A HU
T
U FO
NE S
IM
COLG
ATE
TOOT
H PA
STE
PEEK
FREA
NS R
IO B
ISCU
ITS
OLX.
COM.
PK
COCA
COL
A
KING
S CL
ASSI
C
A PL
US E
NTER
TAIN
MENT
K n
S CH
IKEN
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
cc
Most Clutter Roads - KarachiApril 2014
Data source:
SHAHRAH-E-FAISALRASHID MINHAS ROAD
KHAYABAN-E-IQBALSHER SHAH SURI (board office) ROAD
UNIVERSITY ROADKORANGI ROAD
SHAHEED-E-MILLAT ROADDEFENCE HOUSING AUTHORITY
PNS KARSAZSHAHRAH-E-QUIDEEN
SHAHEED-E-MILLAT EXPRESS WAYNATIONAL STADIUM ROAD
NAWAB_SIDDIQUE ALI KHAN ROADGULISTAN-E-JAUHARSHAHRAH-E-USMAN
M.A JINNAH ROADGULSHAN-E-IQBAL
M.T KHAN ROADDEEPA CHAND OJHA ROAD
TARIQ ROAD
0 5 10 15 20 25
DHAPNS KARSAZ
FTCBAHADUR ABAD
BOAT BASIN ROADNAGAN CHOWRANGI
REGENT PLAZANAZIM ABAD
GULISTAN-E-JAUHARNURSURY BRIDGE
JUNEJO COLONYLAAL KOHTI
NIPAHAYDRI
TEEN TALWARC.O.D
AISHA BAWANI COLLEGESADDAR
P.A.F FAISALAGHA KHAN HOSPITAL
0 1 2 3 4 5 6
Clutter Locations - KarachiApril 2014
Data source:
cc
bill board Structure wise analysis April 2013
% figures based on spend
GROUND79%
PEDESTRIAN BRIDGE7%
ROOF TOP6%
WALL HANGING3%
FLYOVER2%
GREEN BELT1%
BRIDGE1%
Data source:
Monthly Spending TrendJan – April 2014
Data source:
January February March April0
5
10
15
20
25
30
35
CATEGORY ANALYSISApril 2014
Fabric/Lawn Category Share of SpendApril 2014
Data source:
GUL AHMED LAWNSANA SAFINAZKHAADI LAWN
AL ZOHAIB TEXTILEAL-KARAM STUDIO
JUNAID JAMSHEDNISHAT LINEN GARMENTS
LAKHANI SILK MILLSZAINAB CHOTTANI GARMENTS
ZARDOZI LAWNNOFIL SIDDIQUI LAWN
LIBAS LOUNGEFIRDAUS LAWN
CRESCENT LAWNORIENT LAWN
BONANZA COLLECTIONASIM JOFA PREMIUM LAWN
AMNA ISMAIL LAWNFIVE STAR LAWN
UMAIMAHS LAWNOTHERS
0 2000000 4000000 6000000 8000000 10000000 12000000
Educational Institutes Share of SpendApril 2014
Data source:
THE EDUCATORSHABIB UNIVERSITY
APTECH COMPUTER ALOHA INSTITUTEUREKA INSTITUTE
DAWOOD COLLEGEARENA MULTIMEDIA
ZAINEB'S MONTESSORI DADA BHAI INSTITUTERIVER OAKS ACADEMY
BERLITZ INSTITUTEASKARI COLLEGE
CAMS COLLEGEKEY STONE ACADEMY
THE ACADEMYIL MASTER
DOW UNIVERSITYKASBIT
LEARNING CIRCLE SCHOOLMASTER JEE COLLEGE
OTHERS
0 500000 1000000 1500000 2000000 2500000
Mobile Phone Operators Share of SpendApril 2014
Data source:
U FONE40%
TELENOR 27%
MO-BILINK23%
ZONG10%
WARID1%
Mobile Sets Share of SpendApril 2014
Data source:
VOICE MOBILE35%
DANY GENIUS TAB21%
SAMSUNG MOBILE16%
NOKIA MOBILE13%
Q MOBILE12%
XPOD TABLET2%
SOAP Category Share of SpendApril 2014
Data source:
DETTOL SOAP40%
LUX SOAP35%
TIBET FRESH MAN SOAP15%
SKIN WHITE SOAP7%
VITAL REVITALIZING BEAUTY SOAP2% PARADISE CLASSIC BEAUTY SOAP
0%
Media – TV Channels Share of SpendApril 2014
Data source:
A PLUS34%
GEO TV NETWORK23%
URDU 1 TV
13%
AAJ NEWS
8%
ARY DIGITAL
8%
MADNI TV6%
SAMA TV3%
ARY NEWS2%
TEN SPORTS2%
HEALTH TV1%
TEA Category Share of SpendApril 2014
Data source:
VITAL TEA57%
LIPTON YELLOW LABEL TEA24%
KOHINOOR TEZ MIXTURE TEA19%
Shoe Category Share of SpendApril 2014
Data source:
HUSH PUPPIES SHOES43%
SERVIS SHOES33%
URBAN SOLE21%
ENGLISH BOOT HOUSE2%
STYLO SHOES1%
Juices Category Share of SpendApril 2014
Data source:
SHEZAN ALL PURE53%
FRUITIEN JUICE19%
NESTLE NES FRUTA14%
FRUITI-O JUICE5%
SLICE JUICE4%
NAURAS JUICE3%
PAKOLA JUICE MILK2%
MAZA MANGO JUICE0%
Lubricant & Oil Category Share of SpendApril 2014
Data source:
CALTEX CORPORATE47%
SUZUKI GENUINE OIL24%
ZIC ENGINE OIL23%
SHELL PAKISTAN5%
Head Office – Karachi Pakistan
Postal:
Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off
Main Sharah-e-Faisal, Karachi, Pakistan.
Phones/Faxes: Phone: +9221-34583302, +9221-34289818, +9221-34289819 Fax: +9221 34576659
e-Contact [email protected]/mediatrackpk
For query and suggestions
