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Pakistan Ooh Media in 2014Data source: www.mediatrackpk.com
cc
Data source:
Ooh media analysis for the year 2014.
The Data collected from 3200+ Billboards. We monitored Ground based structure, Roof top, Wall hanging, Over head bridge, Pedestrian bridge etc. Minimum of 10X20 sqf size board monitored for this study.
Khadi Lawn in Brand, Unilever in Players and Garments in Category were the highest spenders.
Ooh media industry volume remain 4.1 billion PKR in 2014.Industry spend increase this year due to resuming the Lahore City and also hundred of new boards induct in Karachi.
Outdoor is favorite Advertising media for Garments, Constructions and Educational Institutes
cc
TOP 20 Brands in Karachi
Data source:
1.8%
1.5% 1.5%
1.3%1.2%
1.2%
1.1%
0.9% 0.9%0.9% 0.8%
0.8%0.7% 0.7% 0.7% 0.7%
0.7% 0.6% 0.6% 0.6%
GU
L A
HM
ED
LA
WN
JU
NA
ID J
AM
SH
ED
KH
AA
DI L
AW
N
PIZ
ZA
HU
T
NIS
HA
T L
INE
N G
AR
ME
NT
S
AL-K
AR
AM
ST
UD
IO
PE
PS
I C
OLA
DE
TT
OL
SO
AP
K n
S C
HIK
EN
AL Z
OH
AIB
TE
XT
ILE
KF
C
HU
M T
V
UR
DU
1 T
V
PE
EK
FR
EA
NS
RIO
BIS
CU
ITS
TIB
ET
FR
ES
H M
AN
SO
AP
WA
LLS
IC
E C
RE
AM
CO
CA
CO
LA
SH
EZ
AN
ALL P
UR
E
TE
LE
NO
R T
AL
K S
HA
WK
VIT
AL
TE
A
Data source:
TOP 20 Players in Karachi
3.89%
2.41%
1.80% 1.76%1.59%
1.45% 1.43% 1.43%1.30% 1.25% 1.24% 1.18% 1.17% 1.15% 1.10% 1.09% 1.05% 1.02% 1.02% 1.00%
UN
ILE
VE
R P
AK
IST
AN
GU
L A
HM
ED
TE
XT
ILE
MIL
LS
PE
PS
I C
OLA
IN
TE
RN
AT
ION
AL
HO
TE
LS
/RE
ST
AU
RE
NT
S
EN
GLIS
H B
ISC
UIT
S
JU
NA
ID J
AM
SH
ED
ST
OR
E
KH
AA
DI L
AW
N
SH
EZ
AN
(P
VT
) LT
D
SH
AR
IQ T
EX
TIL
ES
PIZ
ZA
HU
T
TE
LE
NO
R P
AK
IST
AN
AL-K
AR
AM
TE
XT
ILE
MIL
LS
(P
VT
) L
TD
NIS
HA
T L
INE
N G
AR
ME
NT
S
ISM
AIL
IN
DU
ST
RIE
S (
PV
T)
LT
D
KIN
GS
FO
OD
(P
VT
) L
TD
PA
K T
EL
EC
OM
MO
BIL
E L
IMIT
ED
RE
CK
ITT
BE
NC
KIS
ER
PA
KIS
TA
N
NE
ST
LE
MIL
KP
AK
LIM
ITE
D
K n
S F
OO
DS
VO
ICE
MO
BIL
E
cc
TOP 20 Categories2014
Data source:
15.4%
5.6%5.3%
5.0%
4.0% 3.9%3.6% 3.4%
3.0% 3.0% 3.0% 2.8%2.4% 2.1%
1.6% 1.6% 1.4% 1.2% 1.2% 1.1%
GA
RM
EN
TS
/LA
WN
S
HO
TE
LS
/RE
ST
AU
RA
NT
S
CO
NS
TR
UC
TIO
N C
OM
PA
NIE
S
ED
UC
AT
ION
AL
IN
ST
ITU
TE
S
TV
ST
AT
ION
S
MO
BIL
E P
HO
NE
OP
ER
AT
OR
S
SO
AP
S /
FA
CE
WA
SH
JU
ICE
S /
EN
ER
GA
TIC
DR
INK
S
BIS
CU
ITS
MO
BIL
E P
HO
NE
SE
TS
CA
RB
ON
AT
ED
SO
FT
DR
INK
S
RE
AD
Y T
O C
OO
K F
OO
DS
CO
OK
ING
OIL
& G
HE
E
ICE
-CR
EA
M
TE
A
SH
AM
PO
OS
SA
UC
ES
/PIC
KL
ES
TO
OT
H P
AS
TE
S
BE
AU
TY
CR
EA
MS
BA
NK
S
cc
Data source:
Most Clutter Roads - Karachi
14.1%
10.1%10.1%10.0%
5.6%
4.7%4.3% 4.1% 4.1% 3.9% 3.8% 3.7% 3.6%
3.0% 3.0%2.5% 2.3%
1.5% 1.5%0.7%
SH
AH
RA
H-E
-FA
ISA
L
SH
ER
SH
AH
SU
RI
RO
AD
UN
IVE
RS
ITY
RO
AD
RA
SH
ID M
INH
AS
RO
AD
SH
AH
EE
D-E
-MIL
LA
T R
OA
D
NA
TIO
NA
L S
TA
DIU
M R
OA
D
SH
AH
EE
D-E
-MIL
LA
T E
XP
RE
SS
WA
Y
KH
AY
AB
AN
-E-I
QB
AL
SH
AH
RA
H-E
-PA
KIS
TA
N
DH
A
SH
AH
RA
H-E
-QU
IDE
EN
NA
WA
B_S
IDD
IQU
E A
LI K
HA
N R
OA
D
KO
RA
NG
I R
OA
D
SH
AH
RA
H-E
-US
MA
N
GU
LIS
TA
N-E
-JA
UH
AR
PN
S K
AR
SA
Z
MO
HA
MM
AD
SU
LE
MA
N R
OA
D
GU
LS
HA
N-E
-IQ
BA
L
M.A
JIN
NA
H R
OA
D
DE
EP
A C
HA
ND
OJH
A R
OA
D
cc
Most Clutter Locations - Karachi
Data source:
4.4%4.3%
3.1% 3.0%
2.8% 2.8%
2.2%
2.0%1.8%
1.7% 1.7%1.6% 1.6% 1.6% 1.6% 1.5% 1.5% 1.4% 1.4% 1.4%
NA
GA
N C
HO
WR
AN
GI
HA
YD
RI
NA
ZIM
AB
AD
GU
LIS
TA
N-E
-JA
UH
AR
PN
S K
AR
SA
Z
BA
HA
DU
R A
BA
D
AG
HA
KH
AN
HO
SP
ITA
L
JU
NE
JO
CO
LO
NY
SA
BZ
I M
AN
DI
FT
C
NIP
A
BA
IT-U
L-M
UK
AR
RA
M
UP
MO
RE
CL
IFT
ON
CE
NT
ER
NU
RS
UR
Y B
RID
GE
FE
DR
AL
-B-A
RE
A
RE
GE
NT
PLA
ZA
SO
HR
AB
GO
TH
ALA
DIN
PA
RK
LA
AL K
OH
TI
cc
TOP 20 Brands in Lahore
Data source:
0.9%
0.9%
0.9%
1.0%
1.0%
1.0%
1.0%
1.1%
1.1%
1.2%
1.2%
1.2%
1.2%
1.3%
1.5%
1.6%
1.7%
2.1%
2.5%
2.8%
SANA SAFINAZ
METRO CASH CARRY
LIFEBUOY SOAP
KFC
AL-KARAM STUDIO
NISHAT LINEN GARMENTS
LAHORE MOTORWAY CITY
SHEZAN THICK TOMATO KETCHUP
JUNAID JAMSHED
MOBILINK 3G
Q MOBILE
CADBURY DAIRY MILK
MOBILINK
GUL AHMED CORPORATE
K n S CHIKEN
KAYSERIA GARMENTS
BREEZ COLLECTIONS
Mc DONALDS
GUL AHMED LAWN
KHAADI LAWN
cc
TOP 20 Players in Lahore
Data source:
1.2%
1.4%
1.4%
1.4%
1.4%
1.5%
1.5%
1.6%
1.7%
1.7%
1.9%
1.9%
2.1%
2.2%
2.6%
2.8%
2.8%
2.9%
3.1%
SUFI SOAP & CHEMICAL INDUSTRIES
JUNAID JAMSHED STORE
ENGLISH BISCUITS
CRAFT FOODS
NESTLE MILKPAK LIMITED
WARID TELECOM
PROCTER & GAMBLE
Q MOBILE
K n S FOODS
COCA COLA BEVERAGES
BREEZ COLLECTIONS
PEPSI COLA INTERNATIONAL
SHEZAN (PVT) LTD
SAMSUNG ELECTRONICS
Mc DONALDS
TELENOR PAKISTAN
MOBILINK PAKISTAN
KHAADI LAWN
UNILEVER PAKISTAN
cc
TOP 20 Categories in Lahore
Data source:
1.2%
1.2%
1.3%
1.3%
1.4%
1.6%
1.8%
1.8%
2.0%
2.2%
2.2%
2.3%
2.6%
3.0%
3.1%
4.8%
5.3%
6.4%
7.6%
19.8%
MILK AND DAIRY PRODUCTS
CHOCOLATES
CONSTRUCTION METERAL
BANKS
SHOES & SANDLES
SAUCES/PICKLES
JUICES / ENERGATIC DRINKS
DETERGENT POWDERS
BISCUITS
COOKING OIL & GHEE
SOAPS / FACE WASH
CONSTRUCTION COMPANIES
READY TO COOK FOODS
EDUCATIONAL INSTITUTES
CARBONATED SOFT DRINKS
MOBILE PHONE SETS
HOTELS/ FAST FOODS
SHOPS / CHAIN STORE
MOBILE PHONE OPERATORS
GARMENTS/FEBRICS/LAWNS
cc
Most Clutter Roads in Lahore
Data source:
1.9%
1.9%
2.0%
2.3%
2.5%
2.6%
2.8%
3.6%
3.6%
3.6%
3.8%
4.0%
4.1%
4.5%
4.7%
5.1%
5.2%
6.1%
6.1%
7.9%
ALLAMA IQBAL ROAD
BOULEVARD ALLAMA IQBAL TOWN
LIBERTY CHOWK
BOULEVARD GULBERG ROAD
RAILWAY ROAD
AMJAD CHAUHDRY ROAD
JAIL ROAD
MASOOD ANWARI ROAD
MULTAN ROAD
NAZARIA-E-PAKISTAN AVE
MODEL TOWN SOCIETY
KHAYABAN-E-JINNAH
M M ALAM ROAD
FEROZPUR ROAD
MAULANA SHAUKAT ALI ROAD
JINNAH FLYOVER
MODEL TOWN LINK ROAD
ABID MAJEED ROAD
AZIZ BHATTI ROAD
MAIN WALTON ROAD
Most Clutter Locations in Lahore
Data source:
1.5%
1.5%
1.7%
2.0%
2.1%
2.1%
2.1%
2.3%
2.3%
2.5%
2.5%
2.5%
2.6%
2.6%
2.8%
3.1%
3.6%
3.6%
4.2%
5.3%
ABID MARKET
LIBERTY MARKET
MODEL TOWN PARK CHOWK
LIBERTY CHOWK
MIAN MIR BRIDGE
MM ALAM ROAD
MODEL TOWN LINK ROAD
FOTRESS STADIUM
MUSLIM TOWN FLYOVER
METRO CASH & CARRY PAKISTAN
RAILWAY PARK
SHAMI ROAD
DEFENCE CHOWK
JAIL ROAD
MASOOD ANWARI ROAD
MAIN BOULEVARD GULBERG
KHAYABAN-E-JINNAH
WALTON ROAD
SHER PAO BRIDGE
JINNAH FLYOVER
cc
bill board Structure wise analysis
% figures based on spendData source:
FLYOVER2%
GREEN BELT2%
GROUND67%
PEDESTRIAN BRIDGE6%
ROOF TOP6%
WALL HANGING17%
cc
billboard size wise Analysis
% figures based on spendData source:
44%
28%
23%
5%
Small Medium Large Extra Large
0.0
2.0
4.0
6.0
8.0
10.0
12.0
Monthly Trend2014
October goes up due to heavily burst by garments Players. November down due to Nelofar cyclone
CATEGORY ANALYSIS
for the Year 2014
TelecommunicationsShare of Spend
Data source:
PTCL11%
TELENOR PAKISTAN27%
MOBILINK PAKISTAN22%
UFONE20%
CHINA MOBILE11%
WARID TELECOM9%
Mobile Phone Sets Share of Spend
Data source:
ADVANCE TELECOM2%
DANY TAB6%
GFIVE MOBILE2%
HUAWEI11%
LENOVO7%
NOKIA 8%
OPPO SMART PHONE
1%OTHERS0%
Q MOBILE16%
SAMSUNG 22%
UNITED MOBILE
1%
VOICE MOBILE24%
Data source:
HABIB BANK 40%
ALLIED BANK 10%
FAYSAL BANK
8%
UNITED BANK
7%
DUBAI ISLAMIC BANK7%
MEZAN BANK6%
BANK ALFALAH6%
BANK AL HABIB4%
PICIC COMMERCIAL 3%
HABIB METROPOLITAN
2%THE BANK OF PUNJAB
1%OTHERS
6%
Financial Category Share of Spend
Data source:
Lubricant Category Share of Spend
CALTEX PAKISTAN15%
HI TECH LUBRICANTS
12%
PAKISTAN STATE OIL15%
SHELL PAKISTAN18%
SUZUKI GENUINE OIL2%
TOTAL PARCO 38%
Data source:
RAINBOW PAINTS29%
JOTUN PAINTS27%
NIPPON PAINTS25%
ICI DULUX PAINT10%
DIAMOND PAINTS
6%
UNION PAINT3%
Paint Category Share of Spend
Data source:
Shoes Category Share of Spend
SERVIS SHOES43%
HUSH PAPPIES26%
STYLO SHOES8%
URBAN SOLE6%
BORJAN SHOES6%
BEECH TREE SHOES2%
ENGLISH BOOT HOUSE2%
HUB LEATHER2%
CHARLES & KEITH
FOOTWEAR1%
SHOE COLLECTION1%
OTHER3%
Data source:
BISCONI CHOCOLATO4%
BISKREM COOKIES2%
CHOCOLATE CHIP 8%
HILAL KAKE16%
KOLSON KIDZ MOBILE0%
LU BISCUITS10%
MAYFAIR CAFE BISCUITS
1%OREO BISCUITS
6%
PEEK FREANS BISCUITS
53%
ConfectionaryShare of Spend
Data source:
PEPSI COLA37%
COCA COLA23%
COKE STUDIO10%
SPRITE8%
PAKOLA8%
7Up7% MOUNTAIN DEW
6%
7UP LEMONADE1%
Soft drink Category Share of Spend
Media – TV ChannelsShare of Spend
Data source:
AAJ TV7%
ABB TAKK NEWS1%
ARY GROUP13%
ATV7%
DAWN NEWS
2%
DUNIYA NEWS3%
GEO TV NETWORK12%
HEALTH TV2%
HUM TV21%JAAG TV
1%
MADNI TV3%
OTHER5%
SAMA TV4%
TEN SPORTS
2%
TV ONE1%
URDU 1 TV18%
Head Office – Karachi Pakistan
Postal:
Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off
Main Sharah-e-Faisal, Karachi, Pakistan.
Phones/Faxes:
Phone: +9221-34289819 +9221-34688721
Fax: +9221 34576659
e-Contact
www.mediatrackpk.com
www.facebook.com/mediatrackpk
www.dailymotion/mediatrackpk
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