Non profit

ROB @WILLINGTON

You The Publisher.

Friday, August 26, 2011





Change Your Thinking.

You are a publisher.



CONTENT, NOT COMMERCIALS

Inspire others to create your content.


value.

Ask not what your community can do for your non-profit -- ask what you can do for your community.


content.

Strive to develop quality content.

Post interviews with staff, interns, volunteers.

Capture your co-workers projects as content for you to publish.

Invite guest bloggers to write a post related to your mission.

Invite followers/fans to ask questions, give opinions.

Use events that you host/attend as either video/audio/written content.

Offer experts in your non-profit as interviewees to other bloggers.


content curation.

User generated contests for your next web ad

Use quality content from your allies in a ‘Best Of’ blog post.

Assist your larger community by collecting quality content and putting it in one location.

Echo other studies, graphics, charts, presentations, infographics etc.


use your networks.

Ford launches FiestaMovement.com as a “content creation factory.”

Encourages enthusiasts to blog, post videos, and stories about their Ford Fiesta.

content curation.



Interview congressman/senators/staff - audio/video/text/skype

Real Time - photos, tweets, posts from your phone at rallies/events.

Monitor Your Keywords - re-use related content

Change Your Thinking.Publishers Need Content


Your voice should be natural, loose, and direct.

Be conversational - write a post as if you were writing to a friend.

Show, don’t tell. How do your ideas impact the reader.

Worry about creating awesome content, not being professional.

Change Your Thinking.Be Human


Tactics.


Share is an online community for parents of babies born prematurely or who have spent time in a neonatal intensive care unit (NICU). Brought to you by the March of Dimes, share is intended to offer parents a safe place to talk about their experiences and gain support from each other.


Your donors will be able to interact with giving by experiencing a visual animated graphic when they donate. Examples include coins dropping into a receptacle, an animated action, a child smiling, the customization options are endless . Let your donors have Fun.

Social media, fan pages, web sites, blogs, you tube, twitter, can all be updated using Nadanu’s backend.



call to action.

Focus on mobilizing the converted, not persuasion.


38 videos in 1 day.

60 second ad.

tell a story.

Unity College students will take one of the panels on a biodiesel-powered road trip through Boston and New York on their way to the White House where they hope to deliver the panel back to President Obama and encourage him to get a new set for himself. The students will host press conferences along the way in Boston, New York, and Washington, D.C. Some of the original team of White House installers will join the presentations.

Media and the public will be able to follow the road trip which will feature:

• Twitter feed from the road• Daily YouTube video updates• High res video from press conferences in each city• Interviews with the solar road trip team, 350.org founder Bill McKibben, and the original White

House solar panel installers


tell a story.

• ArmyStrongStories.com• Soldiers blog about their experiences• hundreds of videos from soldiers• 1,400 unfiltered blog posts.• Links to GoArmy.com, Facebook, iPhone apps etc..• Any rank-and-file soldier may post a blog

“We trust these men and women to put a gun in their hands, have them deploy overseas, and ask them to make life- and-death decisions for their teammates, the population, and the enemy they face.

Why can’t we trust them to do the right thing with social media?”


Tools

Web and Mobile.








quick response.


Direct Mail - Drive Them To Act Online

Event Materials

Business Cards

QRStuff.com SMS

CALENDAR EVENT

CONTACT INFO

EMAIL ADDRESS

GEO LOCATION

PHONE NUMBER

URL




Juvenile Diabetes Research Foundation Brochures - links to volunteer video describing benefits of joining advocacy team.

National Aquarium in Baltimore Posted on their exhibits throughout the Aquarium.

"Wonder how dolphins spend their day?" "Why save the sand dunes?"Video that provides info.

The Big Wild Do something small to save something big.” They posted it in seven Canadian cities, hoping to grab smartphone owners attention and entice them to scan the image and access one of their mobile friendly petitions.


http://www.jdf.org/

http://www.jdf.org/

http://www.aqua.org/

http://www.aqua.org/

ads.

Google Ads to test headlines & sub-headline combinations.


google +.

For individuals at the moment, but will roll out a Brand page soon.

Sign up to be the first invited (BeSwiftStayCurrent.com Blog)


google +.

Host exclusive Hangouts (video conferencing) with politician

Organize Circles by donation, geography, volunteer, echo chamber

Streamline volunteers to communicate in a Huddle.

(For Individuals)


pictures.

Instagram

Webstagram

flickr


pictures.


pictures.


blog platforms.


network.




google docs.


google docs.


google docs.


google docs.


google docs.


google docs.


twitter.

Visualize tweets about your non-profit, event, or any subject.


twitter.

Documents: Files up to 15 MB. Word (doc, docx), PowerPoint (ppt, pptx, pps), Excel (xls, xlsx), PDF, PS, Open Office (odt, odp, sxw, sxl), and text (txt, rtf).

Graphics / Photos: Files up to 10 MB. File extensions are jpg, png, and gif.

Videos: Files up to 25 MB. File extensions are avi, mov, qt, mpg, mpeg, mp4, m4v, wmv, and flv. These are supported on an experimental basis. Please be aware that there may be substantial processing times before an uploaded video becomes visible.


twitter.

Put in any Twitter username, get back a list of the other social networking profiles for that person or business.


$20.00

Delivered in PDF format within 24 hours at the email address specified at checkout.The full report contains all tweets about your search term over the past 7 days up to a maximum of 1500 results.

twitter.

Run a free report for your hashtag, link or brand name and TweetReach tells you the number of unique users that saw a tweet about your topic.


Find out basic stats about your account including how many times you tweet per month and even zoom in on any month to see how many times you've tweeted on a given day. See who you've replied to the most, what Twitter apps you love and track your follower counts over time. The sweet TweetCloud also allows you to see what words you

twitter.


twitter.

Use your twitter id, and the id of your allies.


twitter.

create screencasts


twitter.

Follow the Opinion Makers on twitter in any particular field.


twitter.

Turn what people post on social media into compelling stories. You collect the best photos, video, tweets and more to publish them as simple, beautiful stories that can be embedded anywhere.


Find the conversations and influencers that matter to your business.

Monitor brand emerging trends

Discover the most interconnected community around any keyword

Our mission is to build a real time command center to provide intelligent analysis of social media streams and a strategic response for brands and agencies interested in tracking the real-time conversations had about their brands or products online.

twitter.


twitter.

Dynamic visualizations of real-time Twitter data that you can embed on your site or blog


Share rich voice messages with friends, family and the world• Add your voice to Facebook, Twitter and your blog• Broadcast from anywhere, anytime


plan.Use every channel to distribute content.

Try and alter each content to fit each network.

Target LinkedIn Groups, Facebook groups/pages, YouTube channels, use Twitter searches to find relevant topics.

Comment on other blogs in your niche, be part of the discussions.

Engage, respond, reply, comment back, follow back.


location.Reward those that are checking in to your event.

1% of internet users are using these apps to check-in and claim mayorships.

Twitter only had 6% of internet users on its platform after two years. Look at them now.

Tap the cross-posts to Twitter and Foursquare.

Get your supporters to leave “Tips” at local businesses pushing out stats on taxes/regulations.

Have a sponsor donate $ every time someone checks-in to your event or office.


mobile.

2008 was the first year text messages outnumbered cell phone calls.

Personal proximity.

98% open rates.

Little competition.


email.Keep your text short.

Develop content offers for your list:

autographed books

special souvenirs

use videos


email.

Combo of Glossy/Professional and stripped down text.

16% of email is read on mobile.

Personalize First Name - or use Hello.... Hey There...


email.

Dear Rob,

It won’t take me six pages to convince you to donate to my campaign. It won’t even take more than six words...

I’m running against Hillary Rodham Clinton.

Sincerely,Rick Lazio


email.


email.

email is the number one activity people do on the mobile web. In the last year email activity on mobile devices increased from 37.4 percent to 41.6 percent.


newsletter.your newsletter is not giving any value.

your newsletter is stale.

you do not communicate stories.

you fail to engage with a call to action.

you are infrequent with your newsletter.


infographics.


infographics.


infographics.


infographics.


infographics.


infographics.


infographics.New York Times Visualization Lab

Create your own charts, graphs, maps and other graphical representations with your data.


landing page.

increase the likelihood of converting that visitors into prospects

the landing page = what you want them to do.

minimalist layout and try and offer them value for their email.


track.

Google URL Builder

Bit.ly


present.

Upload and share your PowerPoint & Keynote presentations, Word & PDF documents and professional videos on SlideShare. Add audio to make a webinar


you want to go viral?

ideas.


be creative.

ideas.


be original.

ideas.


use your boss.

the most-read section of Virgin Atlantic’s Facebook page includes travel tips from crew members - communication that comes across as honest, informal, and caring.

ideas.


collaborate.

ideas.


recognize.

ideas.


ideas.

Slactivism is your enemy.

The word is considered a pejorative term that describes "feel-good" measures, in support of an issue or social cause, that have little or no practical effect other than to make the person doing it feel satisfaction. The acts also tend to dilute awareness campaigns and require minimal personal effort from the slacktivist.


ideas.

cartoon profiles on facebook.

"I just donated to Boulder County's Safehouse Progressive Alliance for Nonviolence instead of changing my profile picture to a cartoon character. Screw you, slacktivism!"

Soucie followed in her Facebook footsteps. He donated $25 to Prevent Child Abuse America.


fundraising.

• develop organic lists• landing page• surveys• petitions• polls

• advertising

• splash page


fundraising.


fundraising.


fundraising.


Show value first, then ask for money.

From person, not organization.

Use surrogate ask.

fundraising.


fundraising.

High Dollar Donor

Mid Dollar Donor

Low Dollar Donor

• people don’t read, they skim.

• first two sentences must pack a powerful punch.

• don’t forget to ask!

• use tangible items to ‘sell’


fundraising.

Low dollar donors are invested.

75% of Obama donors, at the end of campaign, contributed over $200


traffic.


you.you’re promoting a brand.

brands are promoted by marketers.

marketers deal with agencies/media.

you deal with people.

you are a direct marketer, on the front-lines.

you should have a passion for finding new ways to communicate and engage.

you should have an ear for stories/opportunities that play well.


you.

encourage you to listen and follow to your aggressive brain, ignore your passive brain.

fear kills great ideas.

the biggest risk is to avoid embracing risk.


you.

In the 2006 Israel-Hezbollah war, Hezbollah were mismatched in terms of resources but they used the internet to win hearts and minds around the world, discrediting Israel’s position.

Post 2006 Israel-Hezbollah War - US Army War College/ Canada Sec-Dev Paper.

“Today anyone armed with a hundred dollar digital camera and a connection to the internet is a potential Spielberg or Riefenstahl.”


thank you.

BESWIFTSTAYCURRENT.COM ROB @WILLINGTON


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