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Jan 17, 2012 James Broadnax - Phone: 978.618.2062 - Email: [email protected] 1
Cause Marketing and Social Shopping
New Era for Fundraising
Jan 17, 2012 James Broadnax - Phone: 978.618.2062 - Email: [email protected] 2
BackgroundOnline Retail Sales
Holiday Season 2011 vs. 2010 Black Friday, Nov 25, 2011
Online spending was $816 million up 26%
Cyber Monday Nov 28, 2011
Online spending was $1.25 billion up 22%
Green Monday Dec. 12, 2011
Online spending was $1.1 billion up 19%- comScore, Reston, VA.
Holiday Season 2011 vs. 2010 Black Friday, Nov 25, 2011
Online spending was $816 million up 26%
Cyber Monday Nov 28, 2011
Online spending was $1.25 billion up 22%
Green Monday Dec. 12, 2011
Online spending was $1.1 billion up 19%- comScore, Reston, VA.
Nov 1 – Dec 31, 2011 $37 Billion
Up 15%
Nov 1 – Dec 31, 2011 $37 Billion
Up 15%
Jan 17, 2012 James Broadnax - Phone: 978.618.2062 - Email: [email protected] 3
What makes this solution different from others?
Provides promotional and marketing materials Provides training for non-profit supporters Gift cards and gift certificates Hot deals on millions of products including
travel Reports that track the performance of the
program Set up special shopping pages for non-profits
Jan 17, 2012 James Broadnax - Phone: 978.618.2062 - Email: [email protected] 4
Benefits to Your Supporters Earn Up to 35% cash back on purchases
Earn an additional 1/2% cash back on anyone they refer to your web portal
Shop from 3,500 stores
Comparison shop for 35 million products and services in seconds
Cash back that can be accumulated for additional purchases or cash
Supporters can shop and invite friendsFacebook
Buying Guides
Jan 17, 2012 James Broadnax - Phone: 978.618.2062 - Email: [email protected] 5
Benefits to Your Organization Earn donations when your supporters shop
Recycle Buying Power assists with marketing and promotional materials
Supporters will invite their friends and social networks to shop.
Supporters will earn an additional ½% on what their friends purchase forever
Jan 17, 2012 James Broadnax - Phone: 978.618.2062 - Email: [email protected] 6
Strategies for Win-Win Earn donations when any supporter goes
shopping at your portal Earn an additional ½% by using your portal
invite tool Training and promotional materials available Tap into your supporters’ social networks Promote CashBack AutoShip Program
Your Supporters earn up to 35%
CASHBACK when shopping from your
web portal
Search EnginesReferral Marketing
StoresProductsServices
Any Town or City, USA
WithRecycle Buying Power Support
$$
$$
$$$ $$$$$
$
$$$$$$ $$$$$$
$Your Web Portal, 35 million products
With Your Own Shopping Portal
7
2011 Holiday Spending (Nov 1-Dec 31)$37+ Billion – Ten $1 Billion days
Dec 28, 2010 James Broadnax, Founder - Phone: 978.618.2062 - Email: [email protected] 8
Jan 17, 2012 James Broadnax - Phone: 978.618.2062 - Email: [email protected] 9
