2

WHO WE ARENMM is a family of alternative weekly newspapers and websites:

HartfordAdvocate

hartfordadvocate.com

New HavenAdvocate

newhavenadvocate.com

Fairfield CountyWeekly

fairfieldweekly.com

3

WHO WE ARE

NMM offers award-winning journalism,

comprehensive and relied-upon local listings,

trusted and talked-about reviews,

and bold, effective advertising.

4

WHO WE ARE

° A provocative news source

° Advocates for social justice

° Promoters of liberal, progressive causes

° Uninhibited by commercial interests

° A premiere entertainment resource in each local market

° Free to audiences

° A locally relevant resource

The publications and websites of NMM will always be:

5

NMM MISSION STATEMENT

The NMM mission is to provide insight and information

to our readers, market reach and brand impact

for our advertisers, and innovative,

meaningful interaction with

and between both.

6

NMM MISSION STATEMENT

Through our weekly publications, online platform,

proprietary and sponsored local events,

and e- communications,

we strive to create an ever-evolving dialogue with

our readers, advertisers, and partners that is always

smart… topical… irreplaceable.

7

DEMOS – AGE

NMM readers are young and vibrant:

° 13.6% of NMM readers are 18–24 years old° 16.1% of NMM readers are 25–34 years old° 23.4% of NMM readers are 35–44 years old° 19.5% of NMM readers are 45–54 years old° 27.4% of NMM readers are 55+ years old

Source: Scarborough Research-New York, NY 2008 Release 1 &Hartford, CT 2008 Release 1 & Hartford, CT 2007 Release 1

* 53.1% of NMM readers fall into the verydesirable 18–44 year old demographic

8

DEMOS – EDUCATION

NMM readers are smart and savvy:

° 29.9% of NMM readers are High School Grads° 31.3% of NMM readers attended Some College ° 16.1% of NMM readers are College Grads° 15.4% of NMM readers studied Post-Grad

Source: Scarborough Research-New York, NY 2008 Release 1 &Hartford, CT 2008 Release 1 & Hartford, CT 2007 Release 1

* 62.8% of NMM readers have attendedcollege or graduate school

9

DEMOS – INCOME

NMM readers are active and affluent:

° 59.0% of NMM readers have HHLD incomes of $50K+ ° 42.4% of NMM readers have HHLD incomes of $75K+ ° 28.5% of NMM readers have HHLD incomes of $100K+

Source: Scarborough Research-New York, NY 2008 Release 1 &Hartford, CT 2008 Release 1 & Hartford, CT 2007 Release 1

* Well over a quarter of NMM readers haveHHLD incomes above $100K

10

DEMOS – Nightlife

NMM readers enjoy the good life and good times:

° 27.9% of NMM readers visited a comedy club or othernightclub in the past 12 months

° 17.0% of NMM readers bought beer or wine at a bar ornightclub in the past 30 days

° 51.3% of NMM readers drank beer* in the past 30 days ° 49.1% of NMM readers drank liquor in the past 30

days

*Excluding non-alcoholic beer

Source: Scarborough Research-New York, NY 2008 Release 1 &Hartford, CT 2008 Release 1 & Hartford, CT 2007 Release 1

11

DEMOS – Activities

NMM readers are always out and about:

° 62.4% of NMM readers attended a movie 1 or moretimes in the past 3 months

° 61.9% of NMM readers ate at a sit-down restaurant 3or more times in the past 30 days

° 57.4% of NMM readers attended a concert in the past12 months

° 65.1% of NMM readers attended a dance, symphony,opera or live theatre performance in the past year.

Source: Scarborough Research-New York, NY 2008 Release 1 &Hartford, CT 2008 Release 1 & Hartford, CT 2007 Release 1

12

2009 CIRCULATION MAP

• Hartford 45,000• New Haven 40,000• Fairfield 30,000

With a completely uniquemedia footprint, NMMcovers the news,arts, entertainment,and culture ofConnecticut with avoice and point ofview like no other.

*Independently audited by Verified Audit Circulation. Circulation figures valid starting March 2009.

CIRCULATION

13

NMM ONLINENMM ONLINE is comprised ofhartfordadvocate.comnewhavenadvocate.comfairfieldweekly.com

NMM ONLINE averages235,000 pageviews per month& saw a 22% increase inpageviews in 2008 vs. 2007.

NMM ONLINE averages 90,000visits per month & saw a 32%increase in visits in2008 vs. 2007.

*Excludes personals and some classifieds sections of sitesSource: Google Analytics

14

BRAND PROMISE

The NMM newspapers have been the premier news and arts weeklypublications in Connecticut since 1975. Our multi-media products(newspapers, web sites, and e-mail programs) reach active, educated andloyal readers, many with household incomes over $100,000.

In a highly fractured media landscape,New Mass. Media provides innovative,

creative solutions to anyone marketing products or services to a

youthful, active audience.