1. TWGCThe WALTER GYNN CORPORATIONTransformation . Strategy . Talent Acquisition

2. About UsSince 1985, we have distinguished ourselves by performing as senior advisors to our clients in areas of talent acquisition, strategy and continuous improvement. We have contributed to the success of prominent local, national and international organizations who plan, fund, design, development, construct, and operate real estate and facilities projects. We have created solutions by successfully completing over 1,500 complex engagements that support enterprise transformation. We also perform as collaborators and facilitators for several clients in matters pertaining to business and market strategy.The keystone for our achievement is the unique blend of strategic, technical, business, marketing, sales and operations experience we have acquired by performing directly in corporate leadership roles in addition to expertise gained by consulting. We understand what it takes to manage risk and the talent that is required for turning concept into cash flow. This knowledge and experience supports our ability to lead clients through consensus building discussions that identity all engagement criteria and supports our ability to introduce thought provoking solutions.Our business ethics require total confidentiality by properly managing proprietary information of our clients. We only undertake assignments which we believe can be successfully completed and which we are able to pursue without conflict of interest. Our reputation has been earned by producing results!The past few years have been challenging yet opportunistic for all who apply strategy to adversity. As we look toward the coming years we envision another cycle of economic resilience, prosperity and growth.TWGC 3. Benefits accruing to those who attain their goals include increased revenue, valuable challenge resolution experience and the irreplaceable level of gratification that only comes from accomplishing something very special. Therefore, we are dedicated to organizations who desire to increase enterprise value by advancing the quality of People, and Business Process.Implications associated with applying any form of transformation will include additional hours and some adjustment for an interim increase in frustration. Strategic implementation is Where the Rubber Meets the Road. This EBook highlights constants in every business and our core competencies that support each of those constants.We invite you to review our business philosophy and information contained in this material. Not only is continuous improvement of people and process vital to every successful business enterprise, it is the very foundation for what we represent. Accordingly, we remain highly motivated to support the success of esteemed organizations.Respectfully submitted, THE WALTER GYNN CORPORATIONWalt Gynn Walter T. Gynn President & Managing Partner TWGC 4. Business Constants As we all know, Constants, unlike a variable, do not change. Every business that supplies a product controls the quality of the product through its; Strategy, Communication, People and Process. Because each constant is integrated, logic suggests conducting a 360 business operations review will identify areas that require improvement. Critical business components to evaluate are; strategy, leadership, communication, business process and product quality.Many people are challenged by the concept of continuous improvement. Some believe it only applies to industry; others simply do not comprehend the benefit. However, the need for continuous improvement is universal and applies to every form of business. Therefore, creating and maintaining an efficient and effective business enterprise also requires applying the process of continuous improvement to the enterprise.An organization is a living thing.an organization is its people. People breathe life and purpose and energy into an organization. An organization has a manner, spirit, tempo, nature, character. It has moods, joys, fears and sorrows. Most important of all, an effective organization has a purpose that is shared by all its members and to which they willingly commit their efforts. People working together can do almost anything.James L. Hayes Memos for ManagementTWGC 5. A well defined strategy, effective communication, quality people and a documented process isrequired to consistently produce an exceptional product. ProductProcessStrategy PeopleCommunicationConstants That Apply to Every Business TWGC 6. People People are the backbone in the corporate anatomy. This backbone must be properly aligned to support corporate posture. During times of economic strife changes are inevitable. The very future of business is impacted by who departs, who is added and whether the revised team is best suited to implement the strategic plan. This is a good time to consider talent from outside your immediate business sector. Having only sector specific resources can often stifle creative thinking when thinking outside the box requires one to first understand what is not working inside the box. Resources possessing diverse real estate, construction, engineering and business expertise can often facilitate solutions based upon applying broad perspective. A sound human capital strategy should include restructuring leadership teams around metrics of; leadership, collaboration, efficiency, innovation and creativity. Value and strength should be determined by talent not tenure. Impose this same criteria throughout your ranks. Lead by example and create an open environment that strives for perfection. Instill collaborative interaction during all team meetings and expect nothing less than 100% from everyone. 1. Articulate a top-to-bottom vision that is tangible, stimulating and achievable. 2. Involve everyone in the game and make certain everyone plays to win. 3. Make intellect rule by ensuring that everyone's voice is heard. TWGC 7. Talent Acquisition / ManagementMore Than Meets The Eye Candidate Assessment CandidateDue DiligenceDevelopmentIdentifyUnderwriting Candidates DetermineIncumbentOnboardingCriteria 8. Determine Criteria - A meeting at the office or project of a client affords us the opportunity to develop a thorough understanding of the organization and the appointment to be made. We assess the human dynamic both internal and external. We acquire a comprehensive understanding for the companys history as well as any challenges that may present obstacles for attaining objectives. This discovery process provides the necessary input to draft a comprehensive position description that outlines scope, culture, authority, responsibilities, objectives and measurements.Identify Candidates - We identify and approach individuals, (i.e., "prospects") whose activities, accomplishments and apparent qualifications are relevant to the criteria we establish. Those viewed as candidates may already be employed by the organization, may appear in an ATS file, may be a referral, or may be generated by a formal search. Candidate origin notwithstanding, identifying credentials and interest only marks the beginning of the assessment process. Selection follows underwriting which is preceded by a thorough evaluation and due diligence.Candidate Development - During candidate meetings, it is highly beneficial to discover what is important to each individual and to his or her family. Most every opportunity is counter balanced by some level of compromise. Therefore, addressing all hurdles, in advance, is critical for assessing their implication regarding impact on fit and happiness. It is equally important to promote features and benefits of the role that align with the business and personal interest of the candidate while elaborating on that which will provide occupational gratification and career growth. This will enable the candidate to picture themselves in the role. 9. Candidate Assessment Evaluating individuals demands having the ability to determine business acumen, technical competence, interpersonal style, motivation, habits in addition to compatibility, chemistry and shared values that are in parallel with the organization. This requires having acute perception of someones ability to anticipate challenges in advance of occurrence, or the ability one has to implement strategic thought leadership for turning ideas into action. Deep and broad industry experience combined with the ability to bring discussion to ground level is essential for making these determinations.Due diligence - A critical element in our assessment process is conducting thorough due diligence. This commences the first time we speak to a candidate. We build upon our discovery, by seeking objective evidence, to support what candidates say. This includes verifying accomplishment, discovering their role in relationship to their corporate scope and achievement and identifying leadership traits and characteristics. Areas to explore, during a 360 review, are identified in the position scope and by observations formed during candidate interaction and assessment.Although there is no such thing as a perfect feedback instrument and process, the "360" review, when planned and executed well, comes very close. A 360 review is a process where feedback about an individuals competency is obtained from peers, supervisors, direct reports, and internal and external customers. It forms a complete picture of the impact one has on those with whom he or she interacts on a frequent basis. Questions being asked and technique used to ask those questions is very important for establishing dialogue and trust among those with whom we are seeking input about another. Our ability to speak the language establishes a background connection with other industry professionals. 10. Underwriting Based upon extensive due diligence we warranty for twelve (12) full months following the initial day of appointment the performance and happiness of the incumbent.Onboarding - Coaching is given to the incumbent so that s/he can strip away the public face of the organization and find out what is really driving the business. Without a sound understanding of the forces propelling the business forward, the incumbent is left with little more than history, rumor, story and advice from others as the platform upon which to build a personal agenda. Therefore, we coach the incumbent on the reality of fitting in with the new role. We share strategy about communicating with peers, superiors, subordinates.Throughout this period we follow up, with the incumbent and client on a quarterly basis, to determine if performance expectations are being met. Furthermore, we determine how communication and culture is supporting or possibly impeding performance. Feedback is given to the client and we determine the best strategy under which communication between client and incumbent should occur. 11. ProcessProcess implies the described method and practice for business as contained within a QualityManagement System. The QMS supports the vision and mission statement, as identified in abusiness plan. Adhering to process provides continuity of actions. The QMS is an integral partof every company that understands and embraces the principles of quality assurance. Qualityassurance refers equally to product and service and to the overall process that insures thequality of the product. Everyone internal and external, who is involved in the delivery of aproduct, becomes a customer or supplier to the other. Therefore, a properly implementedQuality Management System, among other things supports, what projects are pursued, howprojects are developed, how assets are managed, who is hired, how resources are managed,how, when and where training is applied, who becomes empowered, who is being heldaccountable, upon what criteria performance is measured and how performance is rewarded. Benchmarking can be an important part in leading business down a path for continuousimprovement. Seek out the best in breed to introduce innovative practice and refinement toyour overall business process. The concept of benchmarking does not imply only looking atleaders within a given industry. Business practice and creative thought leadership is universaland transferrable. Innovation and best practice is ever evolving.TWGC 12. Strategy Strategyhas military connotations, because it derives from the Greek word for general, strategos. Strategy is different from tactics. In military terms, tactics is concerned with the conduct of an engagement while strategy is concerned with how different engagements are linked. In other words, how a battle is fought is a matter of tactics: whether it should be fought at all is a matter of strategy. Strategic planning is the process for defining strategy, or direction and for making decisions on allocating resources to pursue this strategy. It becomes the formal consideration for your future course. Successful strategy implementation effectively manages six (6) key supporting factors: Action Planning, Organization Structure, Human Resources, Annual Business Plan, Monitoring & Control and Linkage.When developing strategies, analysis of the organization and its environment as it is at the moment and how it may develop in the future, is important. The analysis has to be executed at an internal level as well as an external level to identify all opportunities and threats of the external environment as well as the strengths and weaknesses of the organization. There are several factors to assess in the external situation analysis:Situational Analysis1. Markets (Customers)5. Labor Markets 2. Competition6. The Economy 3. Technology 7. The Regulatory Environment 4. Supplier Markets TWGC 13. Strategy Implementation Supporting Factors 1. Action Planning a chronological list of action steps (tactics) which add the necessary detail to their strategies.2. Organization Structure is the organizations current structure appropriate for the intendeded strategy?3. Human Resources the first consideration requires management to think about their ability to articulate the strategies so that those charged with implementation fully understand the strategy theyre to implement. Next management must ask themselves; How much change will this strategy create and how quickly must we provide for that change. In answering these questions, theyll decide whether to allow time for employees to grow through experience, to introduce training, or to hire new employees.4. Annual Business Plan successful implementation requires the need to fund intended strategies.5. Monitoring & Control a periodic look to see if youre on course.6. Linkage ties together all the activities of the organization to make certain all organization resources are rowing in the same direction.In order to determine where it is going, the organization needs to know exactly where it stands,ii then determine where it wants to go and how it will get there. The resulting document is callediiithe istrategic plan. 14. Typical 24 Month Planning TimelineDevelop & ApplyDevelopDevelopStrategic AttainImplementation VisionStrategy Communication Vision Plan30 Days120 Days 700 Days580 DaysContinuous730 DaysImprovement TWGC 15. CommunicationCommunication is the process by which we assign and convey meaning in an attempt to create shared understanding. Within the context of business constants, is strategic communication, which is the art of moving ideas into action!LendersAdvisoryEmployees Board EnterpriseCustomers SuppliersThe World Lines up to Follow People Who Know Where Theyre GoingTWGC 16. Thegreater the change swirling around an organization, the more unsettled people become. Beneath it all, the pivotal questions being asked by your constituents; Where is all this headed, and what does it mean to my (or our) future? If leaders fail to articulate where they intend to take a team, or an organization, people will assume, correctly in many cases, there is no Vision.From that point on, people will pretend to be engaged, while actually seeking to reduce risk and protect themselves and those close to them. All of which helps explain why most change efforts fail to deliver the hoped-for business results. If the last twenty years have taught us anything, it is that an organization will not achieve sustainable breakthrough results unless employees are engaged from the start, led by people who know where theyre going and who are authentically committed to getting there.A Core Message is the simplest, clearest articulation of where you want to go, how you plan to get there and how the journey will affect the people you are talking to. Think of your constituents as being in the stands, watching the game but not really involved in it. What will it take to bring them down out of the stands and into the game?As illustrated on the preceding page, you have several constituencies that are watching everything you do and listening closely to everything you say. At no time prior has it been more crucial than now to lead your organization under a clear vision, supported by your strategic plan, core leadership message and implementation plan, that will fulfill your vision.TWGC 17. The Walter Gynn Corporation Value Proposition Subsidiary SubsidiaryTWGC {Product} GYNN + DELLON WG ADVISORS PARTNERS {People & Process} {People} Strategy CommunicationClient Business Constants Mirror Our Core Services TWGC 18. The Walter Gynn Corporation provides an extensive compliment of operational solutions that correspond to the profiles of our partners. Each partner has substantive, hands on experience in their respective disciplinary areas such as construction, development, engineering, finance, government affairs, planning, operations, marketing, sales, and strategy. Frequently, this leads to us becoming embedded in a client project or operating entity, on an interim basis, where we may also be performing a talent acquisition engagement to provide a permanent solution for that same discipline.WG ADVISORS - is a consultancy that is dedicated to improving client project and corporate performance. Transformation is supported by; Operations Review, Strategic Planning, Strategic Communication, Business Planning & Implementation, Continuous Improvement, Executive Assessment, Executive Coaching and Talent Acquisition. Each is vital to organizations that seek competitive advantage. In the 80's and early 90's, we played a major role in designing survival strategies, for companies that did survive and went on to become major global entities. We have put teams in place for clients throughout the world who knew how to make lemonade out of lemons. Todays organizations are crying out for real experience and leadership ability. We combine industry knowledge, objectivity, reality based perspective with time proven methodology that delivers results and value.GYNN + DELLON PARTNERS is a Talent Acquisition consultancy that extends our service reach beyond North America and the Caribbean with the addition of sixteen (16) offices in Europe and Asia. TWGC 19. Industry ExperienceIndustry Experience LAND . RESIDENTIAL . COMMERCIAL . INDUSTRIAL . RETAIL . HOSPITALITY MIXED USE . RESORT . ATTRACTIONS 20. Partial List of Clients Arthur Rutenberg Homes Fairfield CommunitiesPenn Central Corporation ABI ContractorsFaison Post Properties Ackerman & Company Flagler DevelopmentPrentice Properties AlandcoFletcher PropertiesRegency Realty Alcoa Properties FL. Residential Comm.Schroeder Manatee Ranch AmurconFord Motor LandSea Pines Plantation Arvida Forest City EnterprisesSecurity Capital Corp. Balcor Fox & CarskadonSkanska, USA Beck ConstructionGeneral Housing Industries Skidmore Owings and Merrill Belmont CorporationGerald Hines Interests Simon Property Company Bonita Bay Group Haskell CompanyStarwood Vistana Resorts Bovis Lend Lease Highwoods Properties St. Joe Company Brookfield PropertiesHilton Grand Vacation Club Tampa Palms BVG, IncorporatedHOK Architects Taylor Woodrow Cabot Cabot & Forbes Homart Development Tishman Speyer Properties Cadillac FairviewIntegrated Resources Tishman Realty Corporation Carothers Construction James N. Gray Construction The Rouse Company Citicorp RealtyJMB Realty Towermark Collier EnterprisesKenneth Leventhal & Co.Town Properties Coscan Homes, LLCKohn Pedersen FoxThe Welbro Companies Crosland Lincoln Property Company Turner Construction Cushman & WakefieldMellon Stuart Construction Walt Disney Imagineering Del Webb Corporation McCarthy ConstructionWCI Communities, Inc. Disney Development Co. McCormick Property Company Welbro Constructors Echelon InternationalMerrill Lynch Realty Wharton-Smith Ecogroup Oakbrook PropertiesUrban Investment & Development Euro American Advisors Olympia & York USS Reality Euro DisneylandOxford Development Vantage Companies Fuller ConstructionPark West HomesVMS Realty Partners 21. Walter T. Gynn Positions HeldChief Marketing Chief Talent &Acquisition Sales OfficerOfficer Chief Strategy Management OfficerAdvisor Chief OperatingExecutive Officer Coach Frequently weare asked; What distinguishes TWGC from others? Without hesitation we reply; experience and accountability.Mistakes being made by companies today are not original. We have seen this before and because we have we can provide meaningful support to organizations who are working through their challenges.How are we accountable? Our deliverables are quantified by timelines and performance criteria. Therefore, what we accomplish becomes the measure of our value.Walt Gynn 22. Walter T. Gynn OverviewWalt is an accomplished business leader and solution developer with broad experience covering; product planning, product development, marketing, sales, operations; market analysis; acquisition; joint ventures; strategic planning; continuous improvement and talent acquisition. Walt has performed in senior corporate leadership roles during the development and operation of luxury multifamily, planned communities, condominium, resorts and mixed use projects. Walt has also completed hundreds of real estate industry consulting engagements for multi billion dollar corporations and pre revenue start ups. Engagement success requires total comprehension of the interrelationship that must exist between people, business process and delivering a quality product to achieve and sustain competitive advantage.Walt earned his EMBA at the University of Pittsburgh - Joseph M. Katz Graduate School of Business where his concentration was Marketing, Strategy, Environments and Organizations. He also earned his BSBA from the University of Pittsburgh with a Major in Marketing and Minor in Economics. At Inchcape Testing Intertech, Walt received ISO 9000 Lead Assessor Training. At the Institute for Real Estate Management (IREM) Walt studied Fundamentals of Property Management and Management and Analysis of Income Property. He is also a licensed Community Association Manager (CAM)Walt's thirty (30) years experience commenced as a Strategy Consultant at Pittsburgh Development Corporation. He then became Chief Operating Officer at Headen & Company. Following, Walt transitioned into consulting as Managing Partner at Barton Sans International, President & Managing Partner at Gynn Associates, Inc. and The Walter Gynn Corporation. In 2005 he returned to corporate rolls as Vice President Sales and Business Development at BVG and in 2007 Walt joined Euro American Advisors as Director of Corporate Strategy & Development. 23. Pittsburgh Development Corporation was a boutique strategy consulting firm that was later acquired by Booze Allen. Walt assisted in the creation of the corporate real estate practice that supported several members of the Fortune 500. Scope included strategy and implementation planning to produce efficiencies for operating corporate facilities and for developing corporate headquarters buildings. Major corporations such as Alcoa, United States Steel, Inland Steel, Stearns Coal & Lumber and Westinghouse Electric Company were venturing into homebuilding and community development which also necessitated the formation and organization of complete operating entities.Headen & Company was the leading developer of luxury apartment and condominium communities in Charlotte, N.C. that also operated a homebuilding company in partnership with Arthur Rutenberg. Walt was a corporate officer, stockholder and member of senior staff. He participated in equity syndication, project acquisition, project planning, design and development of 1,700 apartment and 850 condominium residences. He also served as the HOA President for all company developed condominiums. He was accountable for hiring, training and leadership over a 165 member staff with direct responsibility for marketing, sales, leasing and operation of all company owned assets.BVG is a full service real estate development and operating company that creates luxury waterfront condominium, town home and vacation club properties that are each supported by numerous upscale amenities such as marinas, spas and concierge service. Projects are located throughout Florida, North Idaho, Mexico and the Bahamas. As Vice President, Sales and Business Development Walt was a member of corporate senior staff where he participated in corporate and project strategy, project acquisition, planning and development and event planning. He was directly responsible for corporate executive and project talent acquisition, leadership over $600 million in residential and vacation club sales, International Broker outreach, sales programming and continuous improvement for sales process. 24. Euro American Advisors is a Dutch based equity syndicator with U.S. offices in Tampa. The entity operated fourteen (14) assets, throughout the Southeastern United States, representing aggregate value of $1.3B. Assets include; apartments, condominiums, parking facilities, retail, office and land. Walt reported directly to the CEO, headquartered in The Hague, on all matters that involve corporate and asset strategy. He was responsible for; U.S. operations strategy; project strategy, project acquisition; product development; organization development; asset repositioning; talent assessment, talent acquisition and continuous improvement. Walt sat on the executive committee comprised of the Chairman, CEO, COO and CFO. This group made all decisions regarding enterprise strategy, investor relations and distressed asset work out.BVGEAA Pittsburgh. DevelopmentEAABVG Headen Headen 25. THE WALTER GYNN CORPORATIONTransformation . Strategy . Talent Acquisition Corporate Headquarters3001 N. Rocky Pt. Dr, E. Suite 200 Tampa, FL 33607(813) 282-7480Regional OfficesNaples, FL. Miami, FL.GYNN+DELLON PTRS.Tampa, FL. Glendale, CA. New York, N.Y.TWGC