Upload
media-content-and-communications-services-india-pvt-ltd
View
91
Download
2
Tags:
Embed Size (px)
DESCRIPTION
Media scenario25.4.14 abp news
Citation preview
Quick Snapshot
Week 9 - 16’2014
MCCS
ABP NEWS Week: 9-16’14
TG – MF,15+ SEC:ABCMarket - HSM
Hindi News at among top 3G
EC
HIN
DI ...
HIN
DI...
KID
S
MU
SIC
REG
SPO
RTS
INFO
LIFE
T...
EN
G
BU
S ...
EN
G E
NT
EN
G ...
0
5
10
15
20
25
30
35
40
45
37
16
6 5 4 3 2 1 1 1 0 0 0
% Genre Share
Source : TAM Period : Wk 16’2014
PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING SOME 100 ODD CHANNELS, DUE TO WHICH THE REPORTING ON REGIONAL GENRE HAS BEEN IMPACTED.
THEREFORE THE ABOVE REPRESENTATION DOESN’T COVER THE ETIRE UNIVERSE OF
CHANNELS THAT ARE AVAILABLE.
VS. last year 33% increase in terms of shares
Hindi News0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
4.5
6.0
% Genre Share
Wk 9-16'13 Wk 9-16'14
Source : TAM Period : Wk 9-16 Year : 2013 & 2014
PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING LIVE INDIA .VS last year channel bouquet has increased.
ABP News maintaining its position
Aaj Tak ABP News India TV Z News NEWS NATION India News0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%18%
14%13%
9%8% 8%
% Mkt Share
Wk9-16'14
Source : TAM Period : Wk 9-16’14
ABP News #2 in Reach
Aaj Tak ABP News
Z News India TV
NDTV India
IBN 70
10
20
30
40
50 4338
32 3026 26
CS 15+
Reach
in M
n.
Source : TAM Period : Wk 9-16 ‘14
Aaj Tak
ABP News
Z News
India TV
NDTV India
IBN 70
10
20
30
40
50
60 5245
38 3631 30
CS 4+
Reach
in M
n.
ABP News among top 2 in most of the markets
Source : TAMPeriod : Wk 9-16’14
Market Share %
Top 10 Shows – ABP NEWS
Source : TAM Period : Wk 16’14
Date Time from Time to Programme Genre TVT 00015/04/2014 20:58 21:54 GHOSHNA PATRA Talk Shows/Chat Shows 34319/04/2014 19:55 20:53 GHOSHNA PATRA Talk Shows/Chat Shows 29918/04/2014 14:25 15:24 SAAS BAHU AUR SAAZISH-KY Reviews/Reports 28915/04/2014 14:26 15:22 SAAS BAHU AUR SAAZISH-KY Reviews/Reports 28717/04/2014 14:27 15:25 SAAS BAHU AUR SAAZISH-KY Reviews/Reports 27416/04/2014 21:56 22:52 KAUN BANEGA PRADHANMANTRI News Bulletin 26015/04/2014 21:59 22:24 24 GHANTE REPORTER News Bulletin 25414/04/2014 20:26 20:56 KAUN BANEGA PRADHANMANTRI News Bulletin 25216/04/2014 14:27 15:25 SAAS BAHU AUR SAAZISH-KY Reviews/Reports 25216/04/2014 20:59 21:50 DESH KA NETA KAISA HO Interviews/Portraits/Discussions 248
Repeat of India TV’s Aap Ki Adalat was top rated programme of the week. It mamaged to collect 41% mkt. share.
Network Performance
MCCS TV Tday Zee Net India TV Net. 18 Ndtv Net0%
5%
10%
15%
20%
25%
30%
25%23%
19%
13%12%
8%
% Mkt. Share
Wk 9-16'14
Source : TAM Period : Wk 9-16’14
MCCS # 1 News Network
MCCS ZEE NETWORK TV TODAY NETWORK
NETWORK 18 INDIA TV NDTV NETWORK0
5
10
15
20
25
30
35
4036.3 35.6
33.4
28.3
21.2 21.0
Reach in Mn.
Wk 9-16'14
Source : TAM Period : Wk 9-16’14
MCCS no. 1 News network in terms of Reach
Thank You