12
Quick Snapshot Week 9 - 16’2014 MCCS

Media scenario25.4.14 abp news

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Page 1: Media scenario25.4.14   abp news

Quick Snapshot

Week 9 - 16’2014

MCCS

Page 2: Media scenario25.4.14   abp news

ABP NEWS Week: 9-16’14

TG – MF,15+ SEC:ABCMarket - HSM

Page 3: Media scenario25.4.14   abp news

Hindi News at among top 3G

EC

HIN

DI ...

HIN

DI...

KID

S

MU

SIC

REG

SPO

RTS

INFO

LIFE

T...

EN

G

BU

S ...

EN

G E

NT

EN

G ...

0

5

10

15

20

25

30

35

40

45

37

16

6 5 4 3 2 1 1 1 0 0 0

% Genre Share

Source : TAM Period : Wk 16’2014

PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING SOME 100 ODD CHANNELS, DUE TO WHICH THE REPORTING ON REGIONAL GENRE HAS BEEN IMPACTED.

THEREFORE THE ABOVE REPRESENTATION DOESN’T COVER THE ETIRE UNIVERSE OF

CHANNELS THAT ARE AVAILABLE.

Page 4: Media scenario25.4.14   abp news

VS. last year 33% increase in terms of shares

Hindi News0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

4.5

6.0

% Genre Share

Wk 9-16'13 Wk 9-16'14

Source : TAM Period : Wk 9-16 Year : 2013 & 2014

PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING LIVE INDIA .VS last year channel bouquet has increased.

Page 5: Media scenario25.4.14   abp news

ABP News maintaining its position

Aaj Tak ABP News India TV Z News NEWS NATION India News0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

20%18%

14%13%

9%8% 8%

% Mkt Share

Wk9-16'14

Source : TAM Period : Wk 9-16’14

Page 6: Media scenario25.4.14   abp news

ABP News #2 in Reach

Aaj Tak ABP News

Z News India TV

NDTV India

IBN 70

10

20

30

40

50 4338

32 3026 26

CS 15+

Reach

in M

n.

Source : TAM Period : Wk 9-16 ‘14

Aaj Tak

ABP News

Z News

India TV

NDTV India

IBN 70

10

20

30

40

50

60 5245

38 3631 30

CS 4+

Reach

in M

n.

Page 7: Media scenario25.4.14   abp news

ABP News among top 2 in most of the markets

Source : TAMPeriod : Wk 9-16’14

Market Share %

Page 8: Media scenario25.4.14   abp news

Top 10 Shows – ABP NEWS

Source : TAM Period : Wk 16’14

Date Time from Time to Programme Genre TVT 00015/04/2014 20:58 21:54 GHOSHNA PATRA Talk Shows/Chat Shows 34319/04/2014 19:55 20:53 GHOSHNA PATRA Talk Shows/Chat Shows 29918/04/2014 14:25 15:24 SAAS BAHU AUR SAAZISH-KY Reviews/Reports 28915/04/2014 14:26 15:22 SAAS BAHU AUR SAAZISH-KY Reviews/Reports 28717/04/2014 14:27 15:25 SAAS BAHU AUR SAAZISH-KY Reviews/Reports 27416/04/2014 21:56 22:52 KAUN BANEGA PRADHANMANTRI News Bulletin 26015/04/2014 21:59 22:24 24 GHANTE REPORTER News Bulletin 25414/04/2014 20:26 20:56 KAUN BANEGA PRADHANMANTRI News Bulletin 25216/04/2014 14:27 15:25 SAAS BAHU AUR SAAZISH-KY Reviews/Reports 25216/04/2014 20:59 21:50 DESH KA NETA KAISA HO Interviews/Portraits/Discussions 248

Repeat of India TV’s Aap Ki Adalat was top rated programme of the week. It mamaged to collect 41% mkt. share.

Page 9: Media scenario25.4.14   abp news

Network Performance

Page 10: Media scenario25.4.14   abp news

MCCS TV Tday Zee Net India TV Net. 18 Ndtv Net0%

5%

10%

15%

20%

25%

30%

25%23%

19%

13%12%

8%

% Mkt. Share

Wk 9-16'14

Source : TAM Period : Wk 9-16’14

MCCS # 1 News Network

Page 11: Media scenario25.4.14   abp news

MCCS ZEE NETWORK TV TODAY NETWORK

NETWORK 18 INDIA TV NDTV NETWORK0

5

10

15

20

25

30

35

4036.3 35.6

33.4

28.3

21.2 21.0

Reach in Mn.

Wk 9-16'14

Source : TAM Period : Wk 9-16’14

MCCS no. 1 News network in terms of Reach

Page 12: Media scenario25.4.14   abp news

Thank You