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BEYOND THE FUNNELKatherine Bell
@katherinebell @harvardbiz hbr.org
DOUBLE ISSUE
THE NEW SCIENCE OF TEAMWORKUnderstanding how to meld diff erent work styles will help you manage your team—and yourself—better. PAGE 49
HBR.ORG MARCH–APRIL 2017 LEADERSHIP 76
Bursting the CEO BubbleHal Gregersen
MARKETING 108
What’s the Value of a Like?Leslie K. John et al.
BUSINESS MODELS 66
Strategy When Cash Is AbundantMichael Mankins, Karen Harris, and David Harding
MANAGING YOURSELF 145
Surviving M&AMitchell Lee Marks, Philip Mirvis, and Ron Ashkenas
295
WE WANT
WE WANT TO RID THE WORLD
WE WANT TO RID THE WORLD OF BAD MANAGEMENT
YOU & YOUR TEAM
ECONOMY & SOCIETY
YOUR COMPANY
WHO WILL SUBSCRIBE? 15 USER ACTIVITIES LINKED TO CONVERSION
WHO WILL SUBSCRIBE? FREQUENCY
WHO WILL SUBSCRIBE? RECENCY
WHO WILL SUBSCRIBE? ENGAGEMENT
THE SWEET SPOT
ENGA
GEME
NT
FREQUENCY
THE LOYALTY LOOP
A 2X2 MATRIX EXPLAINS EVERYTHINGEN
GAGE
MENT
FREQUENCY
LEARNING
SOLVING PROBLEMS
BIG IDEAS
NEW IDEAS
learning tools
team presentations
archive
refreshers
best practices
magazine
podcasts
whiteboards
daily articles
tip
bot
the big idea
events
MINIMUM VIABLE COMMUNITY
A MORE PERSONAL BRAND
THE UNFOLDING ARTICLE
THANKYOU