Turning Strangers into Friends and Friends into Customers

Rob Swick

Nova Scotia Halifax

Filling the Funnel

http://www.maritim

egiftshow.ca/

Filling the Funnel

The Real Thing

The Selling Funnel Lead Generation Filling the Funnel

➡ SEO➡ Email

Conversion Makeovers

Filling the Funnel

Champion

The Selling Funnel

Awareness

Involvement

Confirmation

Engagement

Filling the Funnel

The Selling Funnel: Simplified

Attract

Convert

Repeat

Filling the Funnel

Build a Shareable Online Success Story

Search Engine Optimization

Search Engine Optimization

Filling the Funnel

Section 1

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Search Engine OptimizationOn-Page Optimization• Technical Fixes• Selecting Right Targets• Content Focus• Tagging

Off-Page Optimization• Link Generation• Link Baiting

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SEO Advantages✓ Massive Potential✓ Ideal Timing✓ No Unit Cost✓ Best ROI

Filling the Funnel

Email Marketing

http://www.bostonherald.com

Why send Direct Email

Filling the Funnel

• Low cost• Measurable results• Build and maintain customer relationships• Highly targeted• Branded

Filling the Funnel

Cost Effectiveness of Email Marketing

$1 Buy = $48 ROI

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Email Marketing Tools

Filling the Funnel

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Why use the tools?• Email design tools• Pre-delivery spam scoring• Contact list growth and maintenance

Conversion Make-overs

What’s a Homepage For?

1.Connect visually2.Support verbally

3.Tell me what to do

Filling the Funnel

Filling the Funnel

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Conversion Elements1. Strong Image2. Appealing Content3. Clear CTAs

Filling the Funnel

Next Up

Meet the Social Leaders

Build a Shareable Online Success Story

http://www.vte.qc.ca