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Ipsos MORI’s latest Economic Optimism Index shows that half the public (51%) believe that general economic condition of the country will improve over the next 12 months. One in five (19%) think the economy will get worse, and a quarter that it will stay the same, giving an Economic Optimism Index (% think get better minus % think will get worse) of +32. This is the second highest in the history of the Index, first started in 1978, beaten only by the record high of +35 in May this year, and is up from +25 in June.
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The economy
3
0
10
20
30
40
50
60
70
80
Nov-0
4F
eb-0
5M
ay-0
5A
ug
-05
Nov-0
5F
eb-0
6M
ay-0
6A
ug
-06
Nov-0
6F
eb-0
7M
ay-0
7A
ug
-07
No
v-0
7F
eb-0
8M
ay-0
8A
ug
-08
Nov-0
8F
eb-0
9M
ay-0
9A
ug
-09
Nov-0
9F
eb-1
0M
ay-1
0A
ug
-10
Nov-1
0F
eb-1
1M
ay-1
1A
ug
-11
Nov-1
1F
eb-1
2M
ay-1
2A
ug
-12
Nov-1
2F
eb-1
3M
ay-1
3A
ug
-13
Nov-1
3F
eb-1
4M
ay-1
4A
ug
-14
Economic Optimism Index
Do you think that the general economic condition of the country will improve, stay the same or get worse
over the next 12 months?
Source: Ipsos MORI Political Monitor
Base: 1,003 British adults 18+, 9th – 11th August 2014
Improve
Stay the same Get worse Improve
Don’t know
Get worse
Stay the same
August 2014
EOI = +32
51%
26%
19%
4%
4
-80
-60
-40
-20
0
20
40
No
v-9
7F
eb
-98
Ma
y-9
8A
ug
-98
No
v-9
8F
eb
-99
Ma
y-9
9A
ug
-99
No
v-9
9F
eb
-00
Ma
y-0
0A
ug
-00
No
v-0
0F
eb
-01
Ma
y-0
1A
ug
-01
No
v-0
1F
eb
-02
Ma
y-0
2A
ug
-02
No
v-0
2F
eb
-03
Ma
y-0
3A
ug
-03
No
v-0
3F
eb
-04
Ma
y-0
4A
ug
-04
No
v-0
4F
eb
-05
Ma
y-0
5A
ug
-05
No
v-0
5F
eb
-06
Ma
y-0
6A
ug
-06
No
v-0
6F
eb
-07
Ma
y-0
7A
ug
-07
No
v-0
7F
eb-0
8M
ay-0
8A
ug
-08
No
v-0
8F
eb-0
9M
ay-0
9A
ug
-09
No
v-0
9F
eb-1
0M
ay-1
0A
ug
-10
No
v-1
0F
eb-1
1M
ay-1
1A
ug
-11
No
v-1
1F
eb
-12
Ma
y-1
2A
ug
-12
No
v-1
2F
eb
-13
Ma
y-1
3A
ug
-13
No
v-1
3F
eb
-14
Ma
y-1
4A
ug
-14
Do you think that the general economic condition of the country will improve, stay the same or get worse
over the next 12 months?
Base: c.1,000 British adults each month
+7
-46
-56 -48
+23
The Ipsos MORI Economic Optimism Index
Ind
ex
(g
et
be
tte
r m
inu
s g
et
wo
rse)
-64
Source: Ipsos MORI Political Monitor
+32
The cost of living
6 Concern about the cost of living
I am going to read out some things that some people worry about regarding their personal finances, and I would like you tell me to what
extent, if at all, you have worried about each one in the last 2-3 weeks. For each, please tell me if you have worried about them a great deal,
a fair amount, a little or not at all.
15
18
17
18
19
16
19
12
12
12
25
26
15
18
26
43
34
51
51
43
You, or someone else in your
family losing their job
Your ability to pay the bills
Your children’s job prospects
Interest rates going up more than
you or your family can afford
% A little % Not at all % A fair amount % A great deal %Don’t know/Not applicable
Source: Ipsos MORI Political Monitor
Base: 1,003 British adults 18+, 9th – 11th August 2014
October 2011
August 2014
August 2014
August 2014
August 2014
Holidaying with the leaders?
8 Leaders who voters most want to spend time
with on holiday
Which one of the following leaders, if any, would you most like to spend time with on holiday?
Source: Ipsos MORI Political Monitor
Base: 1,003 British adults 18+, 9th – 11th August 2014
40%
15%
15%
26% David Cameron
Ed Miliband
Nick Clegg
None of these
9 Leaders who voters least want to spend time
with on holiday
Which one of the following leaders, if any, would you least like to spend time with on holiday?
Source: Ipsos MORI Political Monitor
Base: 1,003 British adults 18+, 9th – 11th August 2014
9%
18%
37%
28% David Cameron
Ed Miliband
Nick Clegg
None of these
David Cameron’s response to
Gaza
11 David Cameron’s response to the Gaza conflict
I now want to ask your views about the recent conflict between Israel and Palestine in Gaza. Which of the following
statements is closest to your view about David Cameron’s response to the conflict?
Source: Ipsos MORI Political Monitor
Base: 1,003 British adults 18+, 9th – 11th August 2014
13%
9%
38%
41% David Cameron should have
been more critical of Israel
David Cameron should have
been more supportive of Israel
Don’t know
David Cameron has got the
balance right between
supporting and criticising
Israel
12
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