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How did you attract/address
your audience?
When it came to addressing my audience, I wanted to take inspiration from
other magazines such as NME. Their approach attracts the same type of
audience I would want. They use informal language and effective techniques to
attract their audience. The average age of their readers are 23 and 36% of
their audience are still studying.
My target audience are 17-24 year olds, and therefore using NME as a similar
approach would be effective. I knew that my product had to be eye-catching
to attract the audience I wanted and I had to have the right mode of address. I
believe this is portrayed in my magazine.
Front Cover Firstly, I used a bold masthead to make it eye-
catching on a shelf. The bright colour scheme
of red, black, yellow and white can attract a
person and make it distinctive. Therefore I
used these colours to highlight my sell lines,
splash, pug and web address.
The language I’ve used on my front cover can
make the reader feel as if they are being
spoken to, such as “Get the chance to ask
them your questions”. The magazine directly
speaks to the audience, which makes the
reader feel involved and may attract them
even further into buying the magazine.
The pug also helps attract the reader by
advertising a competition which my target
audience may be interested in entering for a
chance to win. It helps draw the reader in and
absorb the rest of the page.
The image of Lottie on this front cover
attracts the reader by the clothes she is
wearing as they are indie/rock clothes. I made
sure Lottie had ‘the gaze’ so that she looks
straight at the reader. It helps them connect
with the magazine.
Contents PageOn my contents page I included an Editor’s letter which
directly speaks to the reader using first person. I used
dialogue such as “bring the best experience to you” which
makes the reader feel a sense of importance.
Also, in the subscription box I said “Subscribing to LEAD is a
must for any serious music fan”, if the reader is passionate
about music, this language is an effective of way of saying
‘subscribe to LEAD’. Also, subscribing to LEAD would give
the sense of loyalty towards the magazine for the reader.
I made use of some informal language such as “Are they as
batty as they sound?” to add a comedic factor into the
language in my magazine. I know myself, that comedy can
attract a reader and make them feel more relaxed when
reading a magazine. Therefore addressing them in this way
makes the reader enjoy the magazine even more.
I have included reviews, quizzes and posters as readers like to
be involved in a magazine, and with these features it adds
another dimension to the magazine for the readers to
explore.
My audience would also be interested in the latest Brit
Nominations and who would be headlining LEAD festival, as
these type of events would attract my audiences attention.
Especially LEAD festival as it would be something they may be
interested in going to see.
Double Page SpreadThe most obvious way of addressing the
audience in my article was the mode of
address. It was first person exclusive interview,
and therefore there are uses of informal
vocabulary such as ‘yeah’ and ‘gonna’ which
creates an informal tone. It attracts the
younger reader as it creates a relaxed
atmosphere.
Also, I took the chance in using a cliché title ‘The Road to Recovery’ as it is something
my audience may see a lot in articles and is something which is associated with drug
rehabilitation. It opens the story which would appeal to the younger audience because it
introduces the subject matter of the story immediately.
In the article, there is information about when Lottie’s album is being released and this
could appeal to Lottie’s fans or someone who wants to find out more about her music.
Also, it includes a web-address of Lottie’s website that helps those in need of help, and
this could attract to an indie/rock reader who is struggling with drugs.
The fact that Lottie’s image can be used as a poster could also appeal to the reader as it
means the page is multipurpose and can also be utilised as a wall display. It makes them
feel a part of the magazine. The image of Lottie has an indie/rock quality and this can
appeal to the reader.