How did you attract/address your

audience?

We used a range of researching techniques to acquire the feedback of our target audience before producing ‘Behind the glass’. Such techniques are evident in the form of our

Survey on ‘The Nightmare on Elm street’ and its analysis, as well as our ongoing peer

assessment. Because our target audience are teenagers, their input throughout the process guaranteed that we appealed directly to the interests of the audience in which we plan to

address.

SoundOur analysis reinforced the

importance of music within horror films. They preferred a soundtrack in which wasn’t too exaggerated and

comical but subtle and adapts to the style of the film. Our peers thought

that the deep rumble throughout felt uncomfortable and mimicked deep breathing that the audience endure as the tension increases. Unlike ‘The Nightmare on Elm street’ the music

in which we used was not instrumental because we believed this non-diegetic soundtrack would

remove the emphasis of the diegetic sounds that occur throughout. The importance of diegetic sounds were

emphasized by our survey and so we have included many of the original

sounds ( although many were recorded afterwards) in order to attract and exploit the views in

which our target audience enjoyed.

Narrative

The results in which we collected from our survey analysis and fromThe various peer assessments was that our target audience prefer films

in which the narratives / plots evolve and develop throughout. Therefore wehave used this within our final film as the strange occurring's like the door

slammingand the tapping on the windows become more frequent and sincere, for example, the flashing lights and the smashing of the mug. Our plot is

unexplainable and creates impending curiosity, in which our target audience have told us is one of the best elements of horror films.

LocationOur peers ( Target audience) have stressed the importance of location

so we have made sure that the location in which we have used is effective. It’s isolate, empty and large which creates the impression

that Lily is solely alone and is in inevitable danger. The fact that Lily is moving in alone can be related to our target audience because at this

time in their life they may be moving out or going to university, starting a new, independent lifestyle. Therefore horror revolving around

a young woman moving can be related too as this may happen to them, provoking more fear and engaging them more.

Character

From the survey results we established that theVillains identity is most appreciated when hidden, so we therefore have used a similar form of character in ‘Behind the Glass’. By taking the interests of our peers into account, we decided that the villains identity will be left unknown to allow the antagonist to possibly return, creating uneasiness and fear within the audience. The target audience enjoy mystery and curiosity, so we have addressed this in our film to ensure it appeals to them.

Mise-en-scene (Costume)

Our target audience within the survey and amongst our peers emphasize the importance of the victims costume as shown above. Therefore within our film we have clothed the

victim in a pink and white, lacy and delicate dress to connote vulnerability and innocence. Our target audience

believed that this ensures the victim can be recognized and is easily identifiable from the beginning.