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Grassroots Driven CampaignsMaking it work on a little money and a few people
Reality Check…
• You don’t have George Bush’s name ID.• You won’t raise millions on line like
Obama.• You won’t have people quit their jobs drive
across the country to come work for you like Howard Dean.
• You won’t have people self-organize money bombs like Ron Paul.
• CNN, FOX News and Matt Drudge don’t return your calls.
You don’t need a million bucks.
You don’t need to talk to a million people
You don’t need to do 46 press interviews
You don’t need to pay big $$$ consultants
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2
3
The Good News…
Message
Time
People
Money
TargetVoters
VolunteerContact
• Who is affected?
• Who knows you?
• Who knows your
opponent?
• Where are they?
• How will you reach
them?• Do they
care?
• Family• Friends
• Supporters
• Absentee• Early/ in-
person absentee• Election
Day
Message Target Voters Volunteers Voting!
What is your GOTV/persuasion
message?
After theComma,
Up-ticketclutter
Why do ICare?
Contrast
Target Voters
People whoKnow you.
People whoHate the Other guy
Ideologicalbase
People Touched by
Issue
Better that a voter is irritated and voted…than content and not.
1
co
nta
ct
2 con
tacts
3 con
tacts
4 con
tacts
2 of 4 voters
Not all voters are created equal
New voters, 0/4 and 1/4.
3 of 4 voters
4 of 4 voters
Volunteers
Friends and Family
Single issue voters
Converts
Voice and text from friends
Candidate and volunteers in their own neighborhoods
PERSONAL…person to person no campaign email blasts
Phone
Door-2-door
The best approach
will involve layering all
of these methods
and more.
Email from friend at work
Text message from sister-in-law
Door visit from that guy who ALWAYS cuts his grass
Facebook event invite from college buddy
Who will get the job done for your GOTV effort?Who will get the job done for your GOTV effort?
Your path to victory
Impactful message
Targeted voters
Organized volunteers
Well planned logistics
My really bad blog
My really bad blog
www.gopgrunt.comwww.gopgrunt.com
TwitterTwitter@chrisfaulkner@chrisfaulkner
FacebookFacebookFaulkner Strategies fansFaulkner Strategies fansPolitical mail fansPolitical mail fansHair fan club groupHair fan club group
On line political mail ordering
www.faulknerpolitical.com
Political Political
campaign campaign
podcastspodcasts
Tell me I am
awesome on
www.Linkedin.com
Old school [email protected]
574.272.4671
