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ONLINE STRATEGY AND GOTV
Trainer: Pat Jakopchek
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INTRODUCTIONS
NOI On Demand
Norms
Who’s on?
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FOLLOWING THE LAWELECTIONS.NEWORGANIZING.COM
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FOLLOWING THE LAW
WWW.AFJ.ORG
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Presenter:
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Pat Jakopchek
Partner
Local Politechs Strategies
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AGENDA
Why digital for Campaigning/GOTV?What existing research about GOTV tells us about digital tools.What works for digital GOTV?
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DIGITAL IS A SWISS ARMY KNIFE FOR CAMPAIGNING
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MAKES THE MOST OUT OF A CAMPAIGN’S VITAL RESOURCES
Time People Money
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LOWER COSTS AND BARRIER TO ENTRY
SOURCE: Morgan Stanley via ExchangeWire. http://www.exchangewire.com/blog/2010/06/15/average-online-cpms-still-lagging-behind-other-media/. 6/15/2010
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WHAT WE KNOW ABOUT GOTVMemo from Abraham Lincoln to County Campaign Committees • January 1, 1840
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WHAT WE KNOW ABOUT GOTV
Personalized methods and messages work best
Need to establish an authentic, personal
connection
Focus on quality, not quantity
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WHAT WE KNOW ABOUT GOTV
Contagion
Planning
Social Pressure
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WHAT WORKS
Be Active on Your Supporters’ Social Networks
Cause/Candidate Specific “I Voted”
Badges
Create an Election Day Event
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WHAT WORKS: CASE STUDYFacebook Election Day Event
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WHAT WORKS: CASE STUDY
•Frequent updates provide reminders leading up to Election Day
•Spreads reach to our supporters’ walls, where their friends see the message
•Instills social pressure and naturally forces contacts to create plans for Election Day
Facebook Election Day Event
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WHAT WORKS
Leverage Your Campaign’s Existing Web Presence
Link to, or put up relevant information
for voters like poll locations, times, or
even a Voter Hotline using Google Voice.
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WHAT WORKS: CASE STUDY
Leverage and Prepare Your Campaign’s Web Presence
Extend your campaign’s GOTV
period by using your website to assist your voters with early and
absentee voting.
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WHAT WORKS
Email with a PurposeMake it shareable
and contagious
Make it informative and personal
Make them make plans
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WHAT WORKS: CASE STUDY
Make it Shareable
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WHAT WORKS
Utilize Technology in Every Facet of Your Campaign
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WHAT WORKS
Utilize Technology in Every Facet of Your Campaign
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QUESTIONS?
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Evaluation
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Interdependent Leadership(aka the Snowflake Model)
https://act.neworganizing.com/donate/NOD_Donate_08-2012/
HOW CAN I SUPPORT NOI ON DEMAND?
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WWW.NEWORGANIZING.COM/TOOLBOX
