GOTV UNIVERSES. Mo Maraqa New Organizing Institute. Today’s presentation will cover building Get Out the Vote (GOTV) universes, building capacity and . Introduction Basic Terms Building Universes Capacity, Capacity, Capacity… Instituting a Timeline Making Adjustments Q&A. - PowerPoint PPT Presentation
Mo MaraqaNew Organizing Institute
OBJECTIVEToday’s presentation will cover building Get Out the Vote (GOTV) universes, building capacity and
AGENDAIntroductionBasic TermsBuilding UniversesCapacity, Capacity, Capacity…Instituting a TimelineMaking AdjustmentsQ&A
Civic Engagement DirectorNew Organizing Institute
• GOTV - Get Out The Vote refers to activities organizations and campaigns take in the run up to an election to maximize the number supporters that turn out to vote.
• Universe - The set of voters you will attempt to turn out to vote on election day
• Modeling Scores -
SOME BASIC TERMS
TARGETING MATRIXSupporters Persuadable Opposition
THE VOTE DEFICIT
Base VotersVoters that probably vote for you no matter what
Vote DeficitOH NO! Turnout minus base voters = defeat.
PersuadablesVoters that do not fall into the “Base” or