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Revolt x MGP X GOTV

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Page 1: Revolt x MGP X GOTV
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*Production costs may apply*Concepts pending approval

REVOLT = THE #1 NAME IN MUSIC

REVOLT IS THE #1 NAME IN MUSIC – reaching authenticators inside the world of music, culture, art, fashion and more.

Authenticators are the Millennials your brand wants to make an impact on – young trendsetters, innovators and leaders.

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*Production costs may apply*Concepts pending approval

OUR FANS = AUTHENTICATORS

REVOLT is the ultimate Authenticator… delivering content with a true point of view.

As we head into 2016, REVOLT continues to create groundbreaking ways to engage our core audience – connecting them to each other and to artists, creating unique experiences, and providing rich music and culture content on their terms – at the speed of social, no matter where they are.

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2016 is a major year for REVOLT as we launch our new digital platform!

Designed as a highly responsive platform, the new revolt.tv instantly adapts its content and ad experiences to any device our audience is using.

Our new digital platform will be amplified by our unique influence in social, our wide reach through targeted syndication partners, and of course our linear channel.

THE NEW REVOLT.TV

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THEOPPORTUNITY

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In every facet of life, we are always pitching. Whether it is a job interview, asking someone out on a date, or a business plan competition, the art of the pitch is crucial. REVOLT will develop a documentary about The

Marcus Graham Project (MGP) that will showcase a blazing summer in the lives of emerging media and marketing professionals as they participate in REVOLT’s non-partisan youth voting effort entitled,

“#REVOLT2Vote”.

The recruits who have come to Dallas from around the country will live together, work together and are challenged to create campaigns and initiatives to help drive young voter turnout in the 2016 Presidential

election. REVOLT follows their lives as they do whatever it takes to create a voting movement for the history books. This is a transformation - the coming of age - for each person. Viewers will be given a front row seat

into what it takes to make or break each individual.

#REVOLT2VOTE: Overview

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#REVOLT2VOTE: TV & Digital SeriesLeading up to a powerful 30-minute documentary, REVOLT creates an eight (8) part content series surrounding The Marcus Graham Project’s involvement in the #REVOLT2Vote campaign. The series’ episodes will premiere on revolt.tv and The Marcus Graham Project’s platforms, with impactful teasers and promos airing across REVOLT TV, REVOLT’s syndicated digital network, and REVOLT’s social platforms – Facebook, Twitter, and Instagram. REVOLT TV will re-air the series following each revolt.tv episodic premiere.

Linear Highlights• #REVOLT2Vote Music Video Takeover (Pre-Air Promo): REVOLT plays the videos of

conscious artists and politically centered songs all day, with co-branded promo #REVOLT2Vote vignettes, teasers, and on-screen mentions highlighting the upcoming series

• REVOLT TV re-airs the entire #REVOLT2Vote series following each episode’s revolt.tv premiere

Digital/Social Highlights• Revolt.tv Coverage (Pre & Post Air Promo): “#REVOLT2Vote” editorial content on

revolt.tv including homepage placements• Social Amplification (Pre & Post Air Promo) Extensive exposure across social media

platforms (Twitter, Facebook & Instagram) including teasers and mini profiles of the series’ featured emerging marketers

• #REVOLT2Vote Series: Eight (8) part series (approximately 2:00 minute per episode) is placed on the revolt.tv homepage

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#REVOLT2VOTE: DocumentaryREVOLT follows the eight (8) part series with an all-encompassing documentary telling the entire “#REVOLT2Vote x Marcus Graham Project” story, from beginning to end. Together, we show the creation of each campaign and initiative, the struggles, the brainstorms, the late nights, the early morning, and the winning projects. Viewers will be sitting on the edge of their seat as we tell the 2016 Presidential election story like nobody else.

Linear Highlights• REVOLT Live Takeover (Pre-Air Promo): Interview with documentary director

as well as featured The Marcus Graham Project’s emerging marketers – together, they discuss the series, the filming process, the importance of voting, etc.

• Long Form Documentary: 30 min. “#REVOLT2Vote” special, plus multiple re-airs

Digital/Social Highlights• REVOLT syndicated digital network (Pre-Air Promo): Co-branded promo ad

placements and :15 teasers • Revolt.tv Coverage (Pre & Post Air Promo): “#REVOLT2Vote” editorial

content on revolt.tv including co-branded homepage takeovers and promo placements

• Social Amplification (Pre & Post Air Promo) Extensive exposure across social media platforms (Twitter, Facebook & Instagram) including co-branded documentary teasers

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#REVOLT2VOTE: RMC Screening & Panel

The REVOLT Music Conference (RMC) provides an ideal platform for marketers to connect the dots between their brand and popular culture. From keynote speakers to nightlife experiences, diverse panels to artist showcases, the three-day series of events is engineered to enable networking among leaders and artists in an organic, exclusive and memorable setting.

#REVOLT2Vote x Marcus Graham Project program concludes at RMC with a screening of the documentary for all attendees, followed by a panel featuring the documentary’s director, the documentary’s featured marketers, politicians, political journalists, artists, and influencers where they discuss the state of the election, the issues, and why voting is important.

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THANK YOU!BRIAN GOODMAN

VP, ADVERTISING SALESO: 312.564.5752

M: 312.7961.7370