Writing for MobileTheodore Kim | @TheoTypes | April 2016

Writing for Mobile

• Why care about mobile?

• What are our objectives?

• Helpful tips on writing for mobile

• Exercises

• Wrap-up

Viral Growth

• Mobile-connected devices exceeded the world’s

population in 2014.

• Amount of yearly mobile data traffic will soon

eclipse the size of the entire Internet in 2007.

• By decade's end, that amount will be surfed every

month.

Half of the audience is

now mobile-only

What does it mean to write for mobile?

Let’s talk goals

Good writing is good writing

Blaise Pascal

“I would have written a shorter letter, but I did not

have the time.”

Make your case quickly and simply

Imagine you’re talking to someone

you know

“Hey Martha!”

Be helpful

Be right

Think in seconds

Write in sentences

Think like a Web producer

Exercise Time!

Writing for Mobile

• Make your case quickly and simply

• Imagine you’re talking to someone you know

• Apply the “Hey Martha!” test

• Be right

• Be helpful. Don’t just tease.

• Think in seconds

• Write in sentences

• Think like a Web producer

Questions?

Writing for MobileTheodore Kim | @TheoTypes