Using Social

Media as Powerful

Reporting Tools

@bydanielvictor

Photo Credit: DaveLawler via Compfight cc, bit.ly/1oLxbBb

What we’re going to learnB

y *

No

m &

Ma

lc

• Create a social

dossier.

• How to contact a

source.

• Use Twitter lists.

• Use callouts to

crowdsource.

• Verify social content

during breaking

news.

• Search Twitter and

LinkedIn for news and

sources.

• Monitor social media

for story ideas.

Source #1

Source #2

Source #3

Source #4

Source #5

Keywords

Orthodox, Hasidic, Chasidic, Jewish, Jew

Flight, plane

Sit, seat

and the most important ones…

Me, My, I.

Source #1

Source #2

Source #3

Source #4

Source #5

- Use words a witness is likely to use.

- Search for “my” “on” and “train” and you might find:

What would a perfect source tweet?

- Use words a witness is likely to use.

- Search for “my” “on” and “train” and you might find:

What would a perfect source tweet?

- Use words a witness is likely to use.

- Search for “my” “on” and “train” and you might find:

What would a perfect source tweet?

- Use words a witness is likely to use.

- Search for “my” “on” and “train” and you might find:

What would a perfect source tweet?

CREATE A SOCIAL DOSSIER

Chatter after Fort Lauderdale

LET’S TRY IT OUT

STALK ME!

facebook.com/danielvictor

REACHING OUT

MONITORING FOR NEWS

Nuzzel

MONITORING FOR NEWSCrowdTangle

CALLOUTS

CALLOUTS

Simple. Creative. Engaging.

bit.ly/NYThaiku

Meaty investigations

http://bit.ly/patientsafe

CALLOUTS

Spread rumors.

Don’t:

CALLOUTS

Use general hashtags.

Don’t:

CALLOUTS

• Be specific about what you want• Keep requests simple• Explain how you will use

contributions• Give incentives• Cast a wide net and often

Do:

Using Google Forms

Everyone knows how to use them.

Get detailed info.

People “opt in” to become sources.

Why forms work

Feed your form into a map

mapalist.com

Lesson:

Verify,

verify,

verify.

VERIFY, VERIFY, VERIFY

Tip: Don’t

forget to

check

Snopes!

Let’s talk about Twitter Lists

To have a list is to have a plan

To have a list is to have a plan

To have a list is to have a plan

SPEND TIME

CREATING LISTS

It’ll pay off. I promise.

TWEETDECKIt’s for more than just organizing all those great lists you made.

SEARCH• Add column > search

• Exclude keywords

• Exclude retweets

• Signal high-performing

tweets

bit.ly/tdadvancedsearch

LET’S TRY IT OUT1. Find a list created by someone else

that will be useful to follow.2. Brainstorm a list you want to

create.3. Identify a time you could have used

a list, but didn’t have one ready.

This might help:

[keyword] site:twitter.com/*/lists

TWITTER ADVANCED SEARCHtwitter.com/search-advanced

TWITTER-SEARCH OPERATORShttps://twitter.com/search-home

• LinkedIn for Journalists – join the group.

• Premium service: free for journalists who do a 50-minute webinar.

• Keep your profile current and robust so potential sources can find you.

Have

fun and

try

things!

FINAL WORDS