The Role of Video in Mobile LearningToday’s Presenters:Peter Barrett Tom BraningPresident, NetDimensions, Inc. Channel Sales Mgr. BizLibrary

Today’s Presenters

Peter BarrettPresident, NetDimensions, Inc.GM, NetDimensions Interactive

Tom BraningChannel Sales Manager

BizLibrary

Established in 1999, listed on the London Stock Exchange (AIM: NETD) and now trading on OTCQX International (OTCQX: NETDY), NetDimensions is a global company with operations in the US, UK, Germany, Denmark, Australia, Hong Kong, and the Philippines

NetDimensions’ Quality Management System is ISO 9001:2008 certified & NetDimensions Hosted Services are ISO 27001:2013 certified

About NetDimensions

Provider of performance, knowledge and learning technology solutions• Full spectrum provider with broad learning & development expertise backed with

deep technology competency • North American Headquarters: Rocky Hill, CT• NetDimensions Interactive (NDI) providing custom e-solutions for 16 years:

• Focus on content, conversions, application tools, specialized portals, dynamic websites and mobile solutions

About BizLibrary

Today’s Discussion Mobile devices have become integrated into business and

learning today. Video, because of its adaptability to many devices has a prominent role in learning.

What is the best use for video in learning? Choosing the right content What best practices to consider Ensuring cross platform delivery Why smaller may be better

But First, How About a Story

I’ll come back to this later

What’s the Big Deal About Video?

People like video – here’s the proof:

More than 1 billion users – almost a third of all the people on the internet YouTube on mobile reaches more 18-34 and 18-49 year olds

than any cable network More than half of YouTube views come from mobile devices The number of people watching YouTube is up 40% since

March 2014 Users are engaged with average session times of 40 minutes

YouTube

What Makes Video Attractive to a Learner? Format is one that users are used to and comfortable with

Generally plays well on any mobile device (older devices can be an exception)

Generally no special technology or Apps required Exception: offline mode

Videos are Effective

The Four Most Effective Types of Learning

July 2014, Brandon Hall Group

Types of video used for mobile learning

YouTube-like, user created

Professionally developed with collateral materials

Continuous video with break points for knowledge checks

Interactive video with embedded branching and questions

Incorporating social elements and peer group activities

Video Examples

YouTube – passive

BizLibrary – supporting collaborative materials

Michelin - with Knowledge Checks

Interactive – branched videos

Social – Learn by Doing

YouTube-like Videos

Open to public

Generally produced economically

Can be user generated

Can be full fledged marketing productions

Passive

Accessible. Searchable

Associated with similar videos

Learner controlled

Video Supported with Collaborative Materials

Variety of supportive materials

Multi-modal Elearning Classroom Hardcopy

Cross platform

Assessments

BizLibrary

Video Paused for User Activities

More engaging

Usually custom

More expensive to produce

Video and activities integrated into single presentation

Interactive Video

Immersive

Branching of video based on user responses

All interactions within the video through buttons or hotspots

Allows linking to other content from within the video

May be difficult to play on some iPhones without a special App

Courtesy: HuStream

Social VideoLearn by Doing

Video TypesCo

mpl

exity

Cost

Level of Engagement

YouTube

Learner created

Video with access to collateral materials

Videos with Interactive Exercises

Interactive video

Social Interaction

What Subjects Work Well with Video?

Video can make storytelling, scenarios and case studies more engaging

Video can often better illustrate a technical skill requirement or product use or process

Brandon Hall Group

What Works With All Types? Storytelling

Why it’s important: Enhances the sense of empathy, to

experience other emotions – Paul J. Zak, HBR

Sets up a path from status quo to revealing a path to a better way –Nancy Duarte, HBR

Character driven stories with emotional content result in a better understanding of key points – Paul J. Zak, HBR

Guaranteeing Success with Video Build your video around a story or scenario Stories are good, boring is bad! Add variety, avoid sameness

Keep it short Bite size is better, too long and learner

loses interest

Use professional talent whenever possible Or minimally avoid monotone, poor presenters

Avoid clumsy editing

Brevity is Key

Today’s world is so inundated with technology and visual stimulation, that keeping employees focused during training programs can be troublesome. Employees typically don’t have the time to watch - really watch - a training video longer than 4 minutes. The modern worker only has about 1% of available time in the office to dedicate to learning and development. That means out of the entire 8-hour workday, and when you do the math, that averages just under 5 minutes a day anyway.

Brandon Hall GroupPosted on Recruiting Blogs by SeanPomeroy

Guaranteeing Success

Make learning available in small, digestible chunks and in topic areas that matter to employees.

The other big learning “A-HA” was that learning happens anywhere, any place on any device, and it doesn’t make any sense at all to worry about it. Let the employees learn on their terms. It’s really amazing what happens when you let bright, motivated talented people perform when they have the tools, freedom and ownership to do so.

Producing a video

Action Items for Your Video Plan Develop a strategy to use video in your organization

Determine how video can affect your learning curriculum

Explore what is available in the market Tools, supporting materials, examples