ROB HALPERSocial Video Consultant

Former Director, Video Communication

Johnson & Johnson

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Healthcare and the Mobile Video Revolution

Video results have appeared in almost 70% of the top 100 search listing on Google in 2012 (Marketing Week)

More than 700 YouTube videos are shared on Twitter every minute. More than 500 years of video are watched daily on Facebook (Supercool Creative Blog) (Ragan)

Posts with videos attract 3 times more inbound links than plain text posts (SEOmoz)

93% of marketers planned on using video for 2013 online marketing/sales/communications. (2013 Online Video Marketing Survey)

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Why Video?

Mobile video traffic exceeded 50 percent for the first time in 2012. Mobile video traffic was 53 percent of (mobile) traffic by the end of 2013.

YouTube:  40% of YouTube's traffic now comes from mobile. Compare that to just 25% last year and 6% only two years ago.

Cisco has predicted that two-thirds of the world’s mobile data traffic will be video by 2016 and that mobile video traffic will grow “25-fold” between 2011 and 2016.

http://bit.ly/movidtrafficBusiness Insider

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The Mobile Video Revolution

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Video Engagement on Mobile Devices

Mobile users will watch a video anywhere from 2.4 to 5 minutes.

business2community

One in three people (32 percent) watch health videos online More than half (54 percent) of patients want information on

specific conditions when they watch health videos online. 63% of patients take action as a result of watching online

health video◦ Searched for more info, discussed with HCP/friends◦ Discussed with MD, requested specific RX

Google's Screen to Script study noted physicians on average spend three hours per week watching online videos for professional purposes. They view sites such as Medscape, YouTube, pharmaceutical company websites.

health consumer study by Google and OTXGoogle/Manhattan Research

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Online Health Videos

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VideoMDCreated by MD’s for Doctors and Patients

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MedscapeNews, Reference, Education

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Everyday HEALTHHealth Matters with Dr. Sanjay Gupta

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Coca ColaVideo on home page/YouTube Link

Over 1 Billion monthly users worldwide Over 6 Billion hours of video watched every month 2nd largest search engine after Google, 3rd most

viewed website More video is uploaded to YouTube in one month than

the 3 major US networks created in 60 years According to Nielsen, YouTube reaches more US adults

ages 18-34 than any cable network

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YouTube Stats

Source: Google Internal statistics; October 2013

Mayo Clinic (12million views; 19,000 subscribers)

AZ Purple Zone (Nexium branded)

Psoriasis Matters (Stelara branded)

Nebraska Health Center (YT reference)

Living with ADHD (Janssen, UK)

Johnson & Johnson Channel (Corporate video)

Novartis (effective use of playlists)

Boehringer Ingelheim (multiple channels)

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Health/Pharma YouTube Channels

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Psoriasis MattersBranded Pharm Channel

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Voices of HIV/AIDSJohnson & Johnson

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Living with ADHDJanssen, UK

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Nebraska Health Center Patient Story

Questions?

Contact◦@rhalper◦rhalper@yahoo.com◦www.linkedin.com/in/robjnj/

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THANK YOU!