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Mobile Video – AIMIA MIG

Nick Bolton

Viocorp

April 2012

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Tablets / Mobile Drive 35% of Non-Computer Traffic in Australia

Singapore UK U.S. Australia Canada

61.8% 67.6% 64.4%63.9%

47.3%

34.4% 24.7% 28.1%

29.7%

39.5%

3.8%7.7% 7.5%

6.4%

13.2%

Breakdown of Non-Computer Device Traffic Among Selected Markets

Mobile Tablet Other

Source: comScore Device Essentials, August 2011

Australia Falls Outside of the Most Engaged Global Video Markets…

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Canada

U.S.

UK

Turkey

Germany

Japan

France

Spain

Hong Kong

Singapore

303.7

286.3

268.6

250.7

250.6

222.7

190.1

171.3

160.0

153.2

Selected Markets by Videos per Viewer

Turkey

Canada

Chile

Argentina

Brazil

Hong Kong

U.S.

Mexico

France

Russian Federation

93.6%

90.9%

90.2%

89.6%

89.0%

88.9%

88.0%

87.2%

86.8%

86.8%

Selected Markets by Video Viewing Penetration

Australia averages 144.5 videos per viewer

Source: comScore Video Metrix, Viewers Age 15+ Home/Work Location, October 2011

Online video reaches 82% of Australia’s web population

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But Australian Online Video Usage is Growing Quickly

October, 2010 October, 2011

7.7

13.5

Average Hours per Viewer in Australia

+ 75%

October, 2010 October, 2011

93.1

144.5

Average Videos per Viewer in Australia

+ 55%

Source: comScore Video Metrix, Viewers Age 15+ Home/Work Location, Australia, October

2011

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Duration Moves Upwards as Long-Form TV Content Moves Online

Oct-2010

Nov-2010

Dec-2010

Jan-2011

Feb-2011

Mar-2011

Apr-2011

May-2011

Jun-2011

Jul-2011

Aug-2011

Sep-2011

Oct-2011

0

2,000

4,000

6,000

8,000

10,000

Total Online Video Viewing Minutes (MM) in Australia

Source: comScore Video Metrix, Viewers Age 15+ Home/Work Location, Australia, October

2011

+92% vs. year ago

in total online video

minutes, driven by just

a 10% increase in

unique viewers

Snapshot of Australia’s Online Video Market

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Source: comScore Video Metrix, Viewers Age 15+ Home/Work Location, Australia, October

2011

Viocorp connects content and viewers through innovation

How to connect content and distribution

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Reaching audiences across multiple devices

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What is it ?

• Giving viewers a consistent experience

across desktop, tablet and mobile

Who is doing it ?

• CommSec

• Sydney Opera House

• TonTon

How can Viocorp help you ?

• Automatic device detection and support for

all major devices

• Advice on how best to deliver your content

across new platforms

Reaching audiences LIVE across multiple devices

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What is it ?

• Giving viewers a consistent experience

across desktop, tablet and mobile

Who is doing it ?

• CommSec

• Sydney Opera House

• TonTon

How can Viocorp help you ?

• Automatic device detection and support for

all major devices

• Advice on how best to deliver your content

across new platforms

Reaching audiences across multiple channels

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What is it ?

• Streaming events across YouTube,

Facebook, iPhone Apps

Who is doing it ?

• Vivid Festival Sydney Opera House

• TedX Conference

• Virgin Mobile

• Sky News Federal election

How can Viocorp help you ?

• Viocorp is a YouTube premium

partner

• Experience of delivering online video

into most social media channels

Reaching audiences across multiple channels

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What is it ?

• Streaming events across YouTube,

Facebook, iPhone Apps

Who is doing it ?

• Vivid Festival Sydney Opera House

• TedX Conference

• Virgin Mobile

• Sky News Federal election

How can Viocorp help you ?

• Viocorp is a YouTube premium

partner

• Experience of delivering online video

into most social media channels

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2012 and beyond – IPTV - TonTon

Project:

• Changed how a country how watches TV

• Registration for dynamic targeted advertising

•1 billion ads served in 12 months

• Recommendation engine

• Pay per view and subscription

• Cross-platform synchronisation / delivery

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Issue with interactivity

The AIMIA MIG challenge from Viocorp

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Thank you

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Nick Bolton, Viocorp

T: 02 8007 6200 M: 0412 101726

@viocorp / @nickybee99

www.viocorp.com / www.nickbolton.com.au

nick.bolton@viocorp.com