1. Benefits of Mobilizing User Experience Michelle Speers
08/03/2014
2. Mobile and Tablet Usage Growth Chart 2012-2013
3. Mobile on the uphill climb. Mobile is taking over.
Traditional web is declining. Tablets are booming. Mobile to
overtake fixed internet access by 2014!
4. Mobiles Affects on Web Design Simplistic Design Less is more
Hypertext lacking Resolution for small screens Little to no
pictures Only important content
5. Device Detectors User Agent detection Device Atlas
WURFL
6. Good: NYX Cosmetics Straight forward Most important content
only Aware of the fold Beautiful
7. Bad: Pacific BMW Messy Unimportant content in fold Busy Not
user friendly