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Mobile/Tablet Design Presentation
for Collins Catering
presented by: Andrea Short
By 2014 there will be more mobile internet users than desktop internet users
Time spent on mobile apps has more than doubled since 2010
Creating a great mobile app makes your business more accessible to consumers
64% of mobile phone time is spent on apps and
those numbers are
growing
Understanding your target audience will allow you to create the most successful app
Tips to improving your website’s accessibility
•Simplify your design
•Be flexible
•Prioritize your pages
•Optimize graphics
•Know your audience
of users expect a mobile site to load as fast as a desktop site.
of users expect a mobile site to load inthree seconds or less.
will retry a site two times or less
if it doesn’t load initially.
60%
78%
71%
illegible text
difficult to navigate
too much content
easy to read
easy to navigate
isolated content
Web design has changed to accommodate mobile and tablet users.
Twitter forDesktopInternetUsers
Twitter forMobile InternetUsers
Twitter is mobile user friendly
Hardee’s Desktop Hardee’s Mobile
Hardee’s mobile site falls short
• Simplify your website and provide only the most important content
• Add the ability to book an event on mobile devices
•Reduce your page length to better fit a smaller screen
•Optimize your graphics to better suit a smaller screen
Resources“13 Tips to Improve Your Site’s Accessibility From Mobile Devices” at: http://www.fuelyourcreativity.com/13-tips-to-improve-your-sites-accessibility-from-mobile-devices/
“Brands’ Mobile Apps Frustrate Users” at: http://www.marketingprofs.com/charts/2010/4031/brands-mobile-apps-frustrate-users
“Confusion over HTML5 & WAI-ARIA” at: http://www.karlgroves.com/2011/12/24/confusion-over-html5-wai-aria/
“Engaging Mobile Audiences, Part 1: Do I Have To?” at: http://instantencore.blogspot.com/2012/02/engaging-mobile-audiences-part-i-do-you.html
“Engaging Mobile Audiences, Part 2: Apps vs. Websites” at:http://instantencore.blogspot.com/2012/02/engaging-mobile-audiences-part-ii-apps.html
“Meet Generation C: The Connected Customer” at: http://www.briansolis.com/2012/04/meet-generation-c-the-connected-customer/ “The Rise and Demand for Enterprise Mobility (and IT is Listening)” at: http://mobileapplicationtestingtimes.wordpress.com/
“Why Mobile Matters for Small Business” at: http://www.milkmen.com/blog/