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Mobile/Tablet Design Presentation for Collins Catering presented by: Andrea Sh

Short andrea mobile_presentation

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Page 1: Short andrea mobile_presentation

Mobile/Tablet Design Presentation

for Collins Catering

presented by: Andrea Short

Page 2: Short andrea mobile_presentation

By 2014 there will be more mobile internet users than desktop internet users

Time spent on mobile apps has more than doubled since 2010

Page 3: Short andrea mobile_presentation

Creating a great mobile app makes your business more accessible to consumers

Page 4: Short andrea mobile_presentation

64% of mobile phone time is spent on apps and

those numbers are

growing

Page 5: Short andrea mobile_presentation

Understanding your target audience will allow you to create the most successful app

Page 6: Short andrea mobile_presentation

Tips to improving your website’s accessibility

•Simplify your design

•Be flexible

•Prioritize your pages

•Optimize graphics

•Know your audience

Page 7: Short andrea mobile_presentation

of users expect a mobile site to load as fast as a desktop site.

of users expect a mobile site to load inthree seconds or less.

will retry a site two times or less

if it doesn’t load initially.

60%

78%

71%

Page 8: Short andrea mobile_presentation

illegible text

difficult to navigate

too much content

easy to read

easy to navigate

isolated content

Web design has changed to accommodate mobile and tablet users.

Page 9: Short andrea mobile_presentation

Twitter forDesktopInternetUsers

Twitter forMobile InternetUsers

Twitter is mobile user friendly

Page 10: Short andrea mobile_presentation

Hardee’s Desktop Hardee’s Mobile

Hardee’s mobile site falls short

Page 11: Short andrea mobile_presentation

• Simplify your website and provide only the most important content

• Add the ability to book an event on mobile devices

•Reduce your page length to better fit a smaller screen

•Optimize your graphics to better suit a smaller screen

Page 12: Short andrea mobile_presentation

Resources“13 Tips to Improve Your Site’s Accessibility From Mobile Devices” at: http://www.fuelyourcreativity.com/13-tips-to-improve-your-sites-accessibility-from-mobile-devices/

“Brands’ Mobile Apps Frustrate Users” at: http://www.marketingprofs.com/charts/2010/4031/brands-mobile-apps-frustrate-users

“Confusion over HTML5 & WAI-ARIA” at: http://www.karlgroves.com/2011/12/24/confusion-over-html5-wai-aria/

“Engaging Mobile Audiences, Part 1: Do I Have To?” at: http://instantencore.blogspot.com/2012/02/engaging-mobile-audiences-part-i-do-you.html

“Engaging Mobile Audiences, Part 2: Apps vs. Websites” at:http://instantencore.blogspot.com/2012/02/engaging-mobile-audiences-part-ii-apps.html

“Meet Generation C: The Connected Customer” at: http://www.briansolis.com/2012/04/meet-generation-c-the-connected-customer/ “The Rise and Demand for Enterprise Mobility (and IT is Listening)” at: http://mobileapplicationtestingtimes.wordpress.com/

“Why Mobile Matters for Small Business” at: http://www.milkmen.com/blog/