Project 4: Presentation on Mobile/Tablet

Nicholas Turner!Internet Marketing BS!

29 March 2014

By The Numbers

91% of all people have a mobile phone!

56% of those people own a smartphone!

50% primary Internet source!

72% Of tablet users purchase online from their tablets each week.!

8X Mobile Web Usage Continues to grow 8x faster than 1990’s and 2000’s.!

1.2 Billion People Accessing the web from their mobile device Today.

Growth of Mobile and Tablet Usage since 2000

Estimated Future Usage of Mobile and Tablet Usage

!

How Much Mobile/Tablet Use has Impacted Web Design

Transition from Point and Click to Touch and Swipe!

Vertical Navigation vs. Horizontal Navigation !

Clean, Simple, and Touch Friendly !

Content Prioritization !

Text and Graphics

What Current Technologies can be Used to make Websites Accessible on All Devices

HTML5 !

CSS (Cascading Style Sheets)

Good Examples of Websites that Do Work Well on Mobile/Tablet Devices

Good Examples of Websites that Do Work Well on Mobile/Tablet Devices

Bad Examples of Websites that Don’t Work Well on Mobile/Tablet Devices

Bad Examples of Websites that Don’t Work Well on Mobile/Tablet Devices

Business Tips to Ensure Websites can be Accessed/Used on Mobile/Tablet Devices

Limit duplicate content !

No Flash, you’re good!

Don’t overwhelm visitors with scrolling fever !

Consider creating an app for e-commerce pages !

Optimize check-out process !

Make it touchable!

Adding CSS to increase the size of buttons on your page !

Offer downloadable content !

Remember the 5 viewing angles!

Test, Test, Test

References

Anderson, E. (2012, March 19). The 5 worst mobile websites. iMedia Connection, Retrieved from http://www.imediaconnection.com/content/31233.asp!

Mobile technology fact sheet. (2014, January). Pew Research Internet Project, Retrieved from http://www.pewinternet.org/fact-sheets/mobile-technology-fact-sheet/!

Bosomworth, D. (2014, March 24). Mobile marketing statistics 2014. Smart Insights, Retrieved from http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/Butcher, D. (2011, March 09). How html5 is changing the face of mobile. Mobile Marketer, Retrieved from http://www.mobilemarketer.com/cms/news/software-technology/9314.html!

Bodnar, K. (2010, April 14). A marketer's guide to html5. Inbound Hub, Retrieved from http://blog.hubspot.com/blog/tabid/6307/bid/5847/A-Marketer-s-Guide-to-HTML5.aspx

References[Web Photo]. Retrieved from http://thrivemarketing.net/wp-content/uploads/2011/10/smart-phone-mobile-shopping.jpg!

[Web Photo]. Retrieved from http://static6.businessinsider.com/image/4f6b70cdeab8ea3a0b00003b-1200/.jpg!

[Web Photo]. Retrieved from http://www.sanderson.com/Portals/164674/images/The-Future-how-smartphones-are-changing-retail.gif!

[Web Photo]. Retrieved from http://www.emergeinteractive.com/images/uploads/A101162A-1D09-3519-ADE166C807F4AC42.png!

[Web Photo]. Retrieved from http://static.guim.co.uk/sys-images/Guardian/Pix/pictures/2013/1/11/1357921737290/Masterclass-in-HTML5-and--006.jpg!

[Web Photo]. Retrieved from http://media.smashingmagazine.com/wp-content/uploads/2012/04/twitter-large-frontpage-500.jpg!

[Web Photo]. Retrieved from http://www.webmarketingpros.com/blog/wp-content/uploads/2013/11/fb-mobile-app.jpg!

[Web Photo]. Retrieved from http://www.imediaconnection.com/printpage/printpage.aspx?id=31232!

[Web Photo]. Retrieved from http://searchenginewatch.com/article/2998531/Optimizing-Your-Website-for-Mobile-and-Tablet-Devices