MOBILE:9ADVICEFORBUILDINGYOURAPP

FABIANDELHAXHEHeadofDigitalStrategy &Transformation

#1GOBEYOND(DIGITAL)MARKETING

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DIGITALHASTOGOFROMTHESIDETOTHECOREYouhavetobecomeadigitalbusiness

COREBUSINESS

DIGITAL

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DIGITALHASTOGOFROMTHESIDETOTHECOREYouhavetobecomeadigitalbusiness

COREBUSINESSDIGITAL

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WHYISITIMPORTANT?

GAINCOMPETITIVEADVANTAGES

INCREASEEFFICIENCY STAYRELEVANT

GRABNEWMARKETSHARE

RETAINEMPLOYEES SAVEMONEY

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READTHISBOOKTOLEARNHOWTORESHAPEYOURBUSINESS

#2DESIGNFORREALUSERS

KNOWYOURCUSTOMER!May she be a client or an employee, you need to

understand her actual needs, her profile and her journey. You have to provide a delightful user experience. Users come first, business objectives come next. A relevant app

is useful.

#3GOSTEPBYSTEP

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BUILDAMVPTHENWORKONTUNINGTHEENGINE

MVP

VISION

PROTO

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READTHISBOOKTOSTARTINNOVATINGLIKESTARTUPS

#4BERESPONSIVETOCHANGE

THEAGILEMETHODOLOGY

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#5INVESTYOURTIME

IFYOUARENOTREADYTOINVESTYOURSELFANDYOURTIME… GETOUT.

User Experience Architecture, Lean Approach and Agile Software Development require lots of time and personal investment from customers but lead to higher quality products.

#6TESTANDTESTAGAIN

INVESTINTESTINGATEVERYSTEPOFTHEPROCESS,YOUCANNOTAFFORDABADUX!

Unsatisfied users will just remove the app from their smartphone and never install it again.Testing has a cost but you need to find that little hidden bug to avoid end-user dissatisfaction.

AUTOMATEDTESTINGThere are so many devices out there that

you cannot hire an army of testers. Automated testing is a cost effective alternative.

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READTHISPOSTTOLEARNMOREABOUTAUTOMATEDTESTING

http://www.afelio.be/fr/news/pourquoi-il-est-important-d-envisager-le-testing-de-vos-applications-mobiles-de-maniere

#7MEASURE&OPTIMIZE(ROI)

You can’t manage what you don’t measure.

W.EdwardsDemingDataScientist

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MOBILEANALYTICS

KPI’sDefinerelevantKPI’s

regardingyourobjectives.

ANALYTICSImplementamobile

analyticssolution(Google,Fabric,Adobe…)andtag

yourapp.

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READTHISPOSTTOLEARNMOREABOUTMOBILEANALYTICS

http://www.afelio.be/fr/news/mobile-analytics-mesurer-les-performances-de-vos-apps

#8INTEGRATIONISKEY

INTEGRATIONENABLESIMPROVEDROI

Integration means connecting your app with your information systems: CRM, ERP…It helps you avoid double work by outsourcing processes to customer, increase customer intelligence (360°

customer view) for better personalization and retention…

#9DOMINDTHEMAINTENANCE

MAINTENANCEISPARTOFTHELEANSTRATEGY

Maintenance is not only bug fixing. It’s all about improving your app based on users’ feedback and being sure it is still relevant.

Don’t forget that mobile OS get regular updates.

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READTHISPOSTTOLEARNWHYYOUSHOULDKEEPYOURAPPUPTODATE

http://www.afelio.be/fr/news/votre-application-mobile-va-t-elle-disparaitre-de-l-app-store

WANTMORE?VISITWWW.AFELIO.BE