Hi, I am Yves KallaertMobile Strategist,

Co-founder of the Belgian Mobile Monday community, Community gatekeeper Mobile at IAB Belgium

Member of STIMA Digital Marketing Expert Group

Business Development Manager at CM Telecom GroupCo-organizing the Mobile Convention Amsterdam – Mobile Convention Brussels

Geek with a passion for Heisenberg’s Uncertainty Principle, quantum physics and The Hitchhiker’s Guide to the Galaxy

Enthusiast networker , avid user of social media, Scuba diver & Horseback rider, Father of 3 marvelous sons, Happy to be alive

 

+32 496270358

yves.kallaert@cmtelecom.be

@yveskallaert

yves kallaert

yves.kallaert

the Belgian specialist in mobile solutions for business customers. worldwide market leader in international SMS gateway.We offer our expertise in the following mobile domains:

- Business SMS: we optimize your business communication with the integration of our SMS solutions.

- Mobile Payment: we integrate payment via SMS or via Mobile Internet into your applications.

The Mobile Equation

M°+(x) = M°M°: mobile x: anything

Nine unique benefits of mobile as a media channel

• Mobile is the first personal mass media• Mobile is permanently carried (always with you)• Mobile is permanently connected (always on)• Mobile has a built-in payment mechanism• Mobile is available at the point of creative inspiration• Mobile has the most accurate audience measurement• Mobile captures the social context of media consumption• Mobile allows augmented reality to be used in media• Mobile offers a digital interface to the real world

• Source :Tomi Ahonen' book on the 7th Mass Media

State of Mobile in Belgium• Only 34%** of Belgian internet

users have a smartphone. • Only 1 in 2 of these

smartphones has a data/internet subscription.

Source: *Google Our Mobile World 2013 Q1http://think.withgoogle.com/mobileplanet/en/downloads/

Let’s get this show on the road13.00 - 13.30 Welcome Coffee

13.30 - 13.45 Introduction Moderator Yves Kallaert: CM Telecom Belgium

13.45 - 14.10 Mobile Postcard: The brand experience through mobile Barbara Van Speybroeck: Bpost - Bertrand Prignon: Djm Digital

14.10 - 14.35 7 things that work for second screen TV interaction Hendrik Dacquin: Small Town Heroes

14.35 - 15.00 How do banks respond to the changing mobile environment? Ine Hox: ING Belgium

15.00 - 15.25   RTL’s Second Screen strategy Ludovic de Barrau: RTL Belgium

15.25 - 15.50 Going mobile & beyond. How goldenpages.be successfully embraces the multiscreen world Wim Vermeulen: goudengids.be

15.50 - 16.20 Networking Coffee Break

16.20 - 16.45 iBeacon - a recipe from the Prophets Kitchen Lucas Caesens: Prophets

16.45 - 17.10 Monify, the new mobile shopping experience Bernard Wilmet: Monify

17.10 - 17.35 myShopi: the story of a successful app Philippe Van Ophem: myShopi

17.35 - 18.00 Uber - Changing cities Alexandre Droulers: Uber

18.00 - 18.10 Closing Moderator Yves Kallaert: CM Telecom Belgium 18.10 - 18.30 Networking Session