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Mobile Super ForumOctober 11, 2011
Scottsdale – Valley Ho HotelTim Hayden, CMO, 44Doors
Mobile Computing Is Changing Everything
Good News with Mobile
DESIGNERS More screens =
more design needs Offline! = visual &
experience design WRITERS
More screens = more content needs
Offline = script the impression, the experience
TECHNOLOGISTS/DEVELOPERS On the Device = more to
program, more to code Beyond the Device =
more to integrate…more to code
BRAND/ORGANIZATIONS Intimacy = a more
personal, relevant relationship
Retail/Events = a liberated/empowered audience will show up to REWARDED!
Capitalize on natural, current
behavior…AND, be pragmatic with behavior & device
capabilities
Google 6pts | RIM 5pts | Apple 1pt vs. year ago!
source: comScore MobiLens, 3 months ending July 2011
- 42%, Google
- 22%, RIM
- 6%, Microsoft
- 2%, Palm
- 2%, Symbian
100% of Smartphone Platforms
Apple27%,
Sent from my shiny new
iPhone, please excuse typos
Offer multiple channels from
offline to online (QR Codes, URLs,
SMS)
CRMCoupons
Mobile Commerce
For SMS Success Keep back-and-forth (send/receive) of
texts to a maximum of 3-4 TOTAL actions Upon second action, consider delivering
rich media MMS (video, coupon, “call to action” content)
Explore vendors that provide real 10-digit phone addresses as well as short codes
Better used at events and in direct mail, rather than in-store (where time may be a challenging factor)
2012…NFC: Near-Field Communications
DOH: Digital Out-of-Home
Augmented RealityMicrosoft!
