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Mobile Shopping & In-Store Payment Bernard Wilmet

Monify, the new mobile shopping experience - Mobile Forum 2014

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Bernard Wilmet: Monify

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Page 1: Monify, the new mobile shopping experience - Mobile Forum 2014

Mobile Shopping&

In-Store Payment

Bernard Wilmet

Page 2: Monify, the new mobile shopping experience - Mobile Forum 2014

Positioning

Monify is a Mobile Application that

enables consumers to order/pay Products,

Services & to digitalize couponing and Fidelity cards

Page 3: Monify, the new mobile shopping experience - Mobile Forum 2014

Call 2 Action

€€2

Interest

FreeProduct

BuyProduct

reBuyProduct Couponing

FidelityHub

Page 4: Monify, the new mobile shopping experience - Mobile Forum 2014

Eco-System

Advertisers

Media

Consumers

DigitalFid’s

MobileCouponing

FulfilmentDelivery

MobilePayment

DataMining

Close LoopNational (GS1)

Digital Fidelity CardsData flow MF Advert.

Automated ordering& delivery process

Payment SystemIntegration

In-Store paymentE-Meal Voucher

Profiling targeting

Page 5: Monify, the new mobile shopping experience - Mobile Forum 2014

Mobile Couponing

Pull Couponing: Digitalization of traditional couponing by scanning QR/Barcodes from traditional media support

Push Couponing: Digital couponingpushed into Monify App based on:•Profiling•Geo-Loc

Phase 1 – Closed Loop CouponingPhase 2 – National Couponing (GS1)

Page 6: Monify, the new mobile shopping experience - Mobile Forum 2014

Digital Fid’s

Fidelity Card Digitalization: Monify enables consumer to digitalize & gather all his fidelity cards. The cards will be readable at the Cash Register

Fidelity Program Gateway: Monify can be a gateway betweenthe Fidelity Program/platform & the purchase

Product/ServicePurchase

FidelityMecanism

API

FidelityPlatform

Page 7: Monify, the new mobile shopping experience - Mobile Forum 2014

Mobile Payment

Outdoor payment: Thanks to Monify App consumer can order/pay product through the scan of QR Codes

In-Store payment: Monify enables consumer to pay at the PoSby simply scanning a QR code at the Cash-Out

All payments means (incl. e-Meal Voucher) will be accessiblevia the consumer’s wallet

Payment Wallet

Monify intends to improvethe mobile payment experience through

flexibility, simplicity & convenience“ ”

Payment

CONFIRM

Choose your Wallet

Page 8: Monify, the new mobile shopping experience - Mobile Forum 2014

In-Store payment via a wide range of technologies:•QR Code•iBeacon•Phone N°•OCR Technology

Mobile In-Store Payment

Page 9: Monify, the new mobile shopping experience - Mobile Forum 2014

Fulfilment & Delivery

Fulfilment: Monify integrates the Picking & Packing platform of bpost

Delivery: Monify enables Partners to track the delivery of the goods

ProductOrder

GoodsPhysical delivery

& storage

API

BpostFulfilment &

Delivery

Delivery at Customer + Reporting

DeliveryChoose Delivery

Page 10: Monify, the new mobile shopping experience - Mobile Forum 2014

Customer Data Enrichment: each manipulation of Monify will generates consumer’s data to enrich his profiling for targeted actions (couponing, reward, promo)

Bisnode Cross-Matching: extra data’s will be cross-matched with the consumer’s profiling (socio-Demographic layer: job, children, revenue…)

Data Mining

Cust.Data

Customer’s behavior via Monify

Geoloc

DB Partner

Page 11: Monify, the new mobile shopping experience - Mobile Forum 2014

TechnologiesQR Code ScanHow to use it ? Scan the QR Code with the embedded scanner in MonifyWhat for ? Offer a free product/Sampling, Sell paying product, Offer couponing

Barcode ScanHow to use it ? Scan the Barcode with the embedded scanner in MonifyWhat for ? Offer couponing

Push NotificationHow to use it ? Push in the App based on profilingWhat for ? Push Free Product/Sampling, paying product, couponing or new Gift

Interactivity with TV/Radio (2nd Screen technology) How to use it ? Scan the Barcode with the embedded scanner in MonifyWhat for Offer a free product/Sampling, Sell paying product, Offer couponing

Interactivity with Geoloc Positioning How to use it ? Push in the App based on GeolocWhat for ? Offer a free product/Sampling, Sell paying product, Offer couponing

Display Character Recognition How to use it ? Scan the Cash Register display with the embedded scanner in MonifyWhat for ? Enable Quick & Easy Mobile In-Store Payment

Page 12: Monify, the new mobile shopping experience - Mobile Forum 2014

Q&ABernard WilmetEmail: [email protected]: +32 477 4246 26

Thank You