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Uniquely India: The mobile first story

UNIQUELY INDIA: The Mobile First Story

2© 2014

A

CULTURAL MOSAIC

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CREATING MORE OUT OF LESS

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A CASH-LED ECOSYSTEM

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A BILLION PEOPLE, CONNECTED BY ONE COMMON THREAD

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MOBILE IMMIGRANTS

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MOBILE NATIVES

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INTERFACE: MOBILE APPS

INTERFACE: BROWSER

MOBILE NATIVES MOBILE IMMIGRANTS

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THE RISE OF SMARTPHONES

India smartphone user base higher than US in 2017

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WHAT MAKES INDIA ASMARTPHONE SUPERPOWER

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OEMs such as Micromax,

Karbonn, selling Android

smartphones for as low as 100$

International brands such as Xiaomi, Motorola direct selling low-cost and medium-range smartphones

OEMs DRIVING SMARTPHONE ADOPTION

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Operating system makers are also capitalizing on the demand for low cost smartphones in India

OS MAKERS ACTING AS CATALYSTS

Google with its AndroidOne program is bringing its flagship Android experience to low-cost smartphones

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FIRST EXPERIENCE OF INTERNET IS ON MOBILE

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MOBILE INTERNET PENETRATION INCREASING

MOBILE DESKTOP

Share of Page views In India: Mobile Vs Desktop From Q4 2011

To Q3 2014.

Q4 2011 Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013 Q2 2013 Q3 2013 Q4 2013 Q1 2014 Q2 2014 Q3 2014

0%

16%

32%

48%

64%

80%

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IT’S THE PRIMARY SCREEN

IN INDIA, MOBILE IS NOT JUST ANOTHER SCREEN

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MOBILE IS THE FIRST CHOICE FOR ALL CONSUMPTION NEEDS – VOICE, MESSAGING, VIDEO, MUSIC, CONTENT, NEWS, GAMES, E-

COMMERCE ETC.

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BUSINESSES GOING FROM MOBILE ALSO

TO MOBILE FIRST

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TALKTIME IS THE CURRENCY OF MOBILE

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BIG DATA

THE BIG PROBLE

M

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Transforming interactions of theEmerging Connected Billion™ to smart data led results

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500Mn+Unique

User Profiles

80+Attributes

25+User Personas

MARKETERS DATA PARTNERSAPP DEVELOPERSTELCOS

Drive Results Increase ARPU Maximize Yield Maximize Yield

Vserv aims to connect the Emerging Connected Billion™

with relevant offerings from marketers, app developers & telecom operators.

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INDIA

SEAAFRIC

A

ME

LATAM

500+ MnUnique Users Per Month

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Data Sources

1.7 TB Big data captured from

millions of consumers PER DAY

80+ Unique smart data

parameters processed

25+ Targetable Audience

Personas

Interests

Purchasing Power

Location

App Usage

Demographics

Touch Interactions

Mobile Data Usage

Real-time Balance

Metro Dwellers

Sports Fans

Travel Enthusiasts

And more…

Fashionistas

Music Manias

Gadget Lovers

Age of Device Avid Gamers

Vserv Data Telco DataApp Publishers Offfline

USER PERSONAS

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MARKETERS

Vserv derives intent signals for various user personas by bringing together numerous sources of data.

TELCOS

Vserv enables secure integration with telco’s user intelligence to leverage OTT media at scale.

DATA PARTNERS

Vserv connects your valuable data with actionable personas & signals to drive engagement.

APP DEVELOPERS

Vserv enhances the value of your app by adding a smart data layer that enables user relevant ads.

Drive ResultsIncrease

ARPU

New Revenues

Maximize Yield

VSERV SMART DATA™ LED RESULTS

Uniquely India: The mobile first story

Welcome to India

Pranab PunjAssoc. Vice President- Global Marketing,Vserv Pranab.p@vserv.com