2020 Media Kitwww.munce.com

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munce mission & visionOur MissionTo provide our member retailers with the highest quality Christian advertising materials, promotions and services for a successful business and ministry.

Our PurposeTo further the cause of God’s Kingdom by putting quality Christian products into the hands of people everywhere as efficiently as possible.

Our ValueTo offer value pricing, effective marketing and excellent service: Affordable. Effective. Innovative.

Our FocusTo grow and serve independent Christian retailers who are serving the Lord. Everything that we do is developed in conjunction with a board of experienced retailers who help us achieve this mission.

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stores we serveThe Munce Group serves 226 independent Christian stores.

2019 Catalog Participation35% of stores participated in 2 required catalogs 35% of stores participated in 3-5 catalogs20% of stores participated in 6-8 catalogs10% of stores participated in 9-12 catalogs

2017 CirculationSmall catalogs: 50 – 75K Medium catalogs: 50 – 75KLarge catalogs: 150 – 200K

Sales across all boards increase when catalogs hit.

While it is our goal to drive consumers back into their local bookstore, that is not always the case.

The buyer from Barnes and Noble said, “Never stop advertising in the Christian catalogs. We can always tell when they hit.”

10%9-12

catalogs

35%2 required catalogs

35%3-5

catalogs

20%6-8

catalogs

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New Year/New You Sale CatalogContract Due: 10/25/19 Start Date: 1/6/20Materials Due: 10/25/19 End Date: 2/1/20 Product In-Store: 12/23/19

Winter Sale CatalogContract Due: 11/8/19 Start Date: 2/3/20 Materials Due: 11/15/19 End Date: 2/29/20 Product In-Store: 1/21/20

Easter Sale CatalogContract Due: 12/6/19 Start Date: 3/2/20 Materials Due: 12/13/19 End Date: 4/11/20Product In-Store: 2/17/20

Spring Sale CatalogContract Due: 1/17/20 Start Date: 4/13/20 Materials Due: 1/24/20 End Date: 5/30/20 Product In-Store: 3/30/20

Summer Sale CatalogContract Due: 3/6/20 Start Date: 6/1/20 Materials Due: 3/13/20 End Date: 6/27/20 Product In-Store: 5/18/20

2020 catalog calendar

January Back to Basics CatalogContract Due: 5/1/20 Start Date: 7/27/20 Materials Due: 5/8/20 End Date: 8/29/20 Product In-Store: 7/13/20

Fall Sale CatalogContract Due: 6/5/20 Start Date: 8/31/20 Materials Due: 6/12/20 End Date: 10/3/20 Product In-Store: 8/17/20

Christmas Sale CatalogContract Due: 8/7/20 Start Date: 11/2/20 Materials Due: 8/14/20 End Date: 11/28/20 or 12/24/20Product In-Store: 10/19/20

Countdown to Christmas Sale CatalogContract Due: 9/4/20 Start Date: 11/30/20 Materials Due: 9/11/20 End Date: 1/2/21 Product In-Store: 11/16/20

March/April

April/May

August

November

February September

All catalogs, except for the December catalog, will run for 6 weeks and have the option to end after 4 weeks and supplement with the flyer. This will achieve monthly communication with consumers.When we moved to a 6-week format in 2017, store participation increased over 20% and our circulation almost doubled.

June

December

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Easter FlyerContract Due: 12/6/19 Start Date: 3/2/20 Materials Due: 12/13/19 End Date: 4/11/20 Product In-Store: 2/17/20

Spring FlyerContract Due: 1/17/20 Start Date: 4/13/20 Materials Due: 1/24/20 End Date: 5/30/20 Product In-Store: 3/30/20

Beat the Heat FlyerContract Due: 4/3/20 Start Date: 6/29/20 Materials Due: 4/10/20 End Date: 7/25/20 Product In-Store: 6/15/20

2020 flyer calendar

March/April

Fall FlyerContract Due: 7/10/20 Start Date: 10/5/20 Materials Due: 7/17/20 End Date: 10/31/20 Product In-Store: 9/21/20

Christmas FlyerContract Due: 8/21/20 Start Date: 11/16/20 Materials Due: 8/28/20 End Date: 12/24/20 Product In-Store: 11/2/20

October

NovemberMay

New for 2020• 5 flyers a year• 4-week duration• Only 8 pages• Perfect fit to get stores back into advertising -Find new customers -Connect with regular customers• Great tool to serve the church bookstores• Mailed to 40K known Christian consumers whose stores have closed in their area in the past three years

July

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10/25/2019

11/8/2019

12/6/2019

12/6/2019

1/17/2020

1/17/2020

3/6/2020

4/3/2020

5/1/2020

6/5/2020

7/10/2020

8/7/2020

8/21/2020

9/4/2020

2020 print schedule

New Year / New You Sale

Winter Sale Catalog

Easter Sale Catalog

Easter Flyer

Spring Catalog

Spring Flyer

Summer Sale Catalag

Beat the Heat Flyer

Back to Basics Catalog

Fall Catalog

Fall Flyer

Christmas Catalog

Christmas Flyer

Countdown to Christmas

General Conditions: Cancellations must be made in writing and may be accepted after the published ad closing date; however, fees may apply. Munce reserves the unrestricted right to reject any advertising at any time after receiving proofs of text and illustrations. Munce holds advertisers liable for monies as are due. Munce shall not be liable for any costs or damages for failing to publish an ad. Positioning of ads is at the discretion of the Munce Group except when a specific position is expressly guaranteed in writing.

Credit and Payment Terms: Once you establish your account with the Munce Group (credit check is approved), you will receive an invoice and a copy of the catalog as a tear sheet in the mail shortly before the street date of the catalog. You will be given 30 days to pay.

Issue

1/6/2020

2/3/2020

3/2/2020

3/2/2020

4/13/2020

4/13/2020

6/1/2020

6/29/2020

7/27/2020

8/31/2020

10/5/2020

11/2/2020

11/16/2020

11/30/2020

2/1/2020

2/29/2020

4/11/2020

4/11/2020

5/30/2020

5/30/2020

6/27/2020

7/25/2020

8/29/2020

10/3/2020

10/31/202011/28/20 or 12/24/20

12/24/2020

1/2/2021

10/25/2019

11/15/2019

12/13/2019

12/13/2019

1/24/2020

1/24/2020

3/13/2020

4/10/2020

5/8/2020

6/12/2020

7/17/2020

8/14/2020

8/28/2020

9/11/2020

ContractsDue

Images/Copy Due

StartDate

EndDate

$$$MONEY-SAVING

COUPONS ON BACK

BIBLES • BOOKS • GIFTS • MUSIC & MORE!

WinterSale

SALE$13.97

ONLY$13.99

SALE$23.97

20%

OFF

$$$MONEY-SAVING

COUPONS ON BACK

30%

OFFONLY$13.99

SALE$18.97

SALE$12.97

BOOKS • BIBLES • MUSIC • GIFTS

ONLY$11.99

SALE$21.97

SALE$14.97

30%

OFF

$$$MONEY-SAVING

COUPONS ON BACK

UNTO US A CHILD IS BORN. . . A SON IS GIVEN

ISAI A H 9 : 6

30%

OFF

30%

OFF

1 WEEKONLY

$7.99 SALE $5.00

SALE$13.97

30%

OFF

30%

OFF

1 WEEKONLY

$7.99 SALE $5.00

SALE$13.97

SALE30%

OFF

ONLY$11.99SALE

$15.97

40%

OFF

20%

OFF

Cast all your anxiety on him because he cares for you. 1 Peter 5:7 NIV

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2020 print rate base

Rate and circulation based on current conditions. Munce reserves the right to change rates and circulations.

Estimated Circulation

$3,750

$3,750

$4,500

$3,750

$6,000

$3,750

$3,750

$3,750

$3,750

$4,500

$3,750

$8,000

$3,750

$4,500

$1,700

$1,700

$2,000

$1,700

$2,600

$1,700

$1,700

$1,700

$1,700

$2,000

$1,700

$3,000

$1,700

$2,000

$2,000

$2,000

$2,500

$2,000

$3,500

$2,000

$2,000

$2,000

$2,000

$2,500

$2,000

$4,500

$2,000

$2,500

$1,250

$1,250

$1,750

$1,250

$2,000

$1,250

$1,250

$1,250

$1,250

$1,750

$1,250

$2,500

$1,250

$1,750

90 to 100K

90 to 100K

50 to 75K

90 to 100K

150 to 200K

90 to 100K

30 to 50K

90 to 100K

30 to 50K

50 to 75K

50 to 75K

200K to 250K

90 to 100K

50 to 75K

New Year / New You Sale

Winter Sale Catalog

Easter Sale Catalog

Easter Flyer

Spring Catalog

Spring Flyer

Summer Sale Catalag

Beat the Heat Flyer

Back to Basics Catalog

Fall Catalog

Fall Flyer

Christmas Catalog

Christmas Flyer

Countdown to Christmas

Full Page 1/2 Page 1/3 Page 1/4 Page 1/6 PageIssue

$850

$850

$1,000

$850

$1,300

$850

$850

$850

$850

$1,000

$850

$1600

$850

$1,000

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print ad specsTrim Size: 6” x 10”

Printing Process: Web Offset

Binding: Saddle-Stitch Binding

Image Requirements: High-Res Digital File (300 dpi),3” x 5” in PDF, .jpeg or .tif format

Submitting Ads: High-Res Digital File (300 dpi), with full bleed to spec size in PDF, .jpeg or .tif format, or packaged InDesign file

Preferred Delivery Method: Email or Dropbox sue.brewer@munce.com or brooke.koroknay@munce.com

Unit sizes available: Trim Size Live Area BleedFull Page 6” x 10” 5.5” x 9.5” 6.5” x 10.5”1/2 Page 6” x 5” 5.5” x 4.5” 6.5” x 5.5”1/3 Page 3.75” x 5” 3.25” x 4.5” 4.25” x 5.5”1/4 Page 3” x 5” 2.5” x 4.5” 3.5” x 5.5”1/6 Page 1.75” x 5” 1.25” x 4.5” 2.25” x 5.5”

Dimensions are measured for live area. Any ad sent by vendor must include a .25” bleed around entire image.

Full Page Ad(6 Items/titles)

1/2 Page Ad(3 Items/titles)

1/4 Page Ad(1 Item/title)

1/6 Page Ad(1 Item/title)

SARA

H YOUNG

Jesus, Our Perfect HopeCharles F. Stanley

This yearlong devotional offers a new perspective on life and will instill you with

hope. (HarperCollins Christian Publishing) 9780718098865

$22.99 SALE $17.24

Daily Guideposts 2019A 365-day devotional from the editors of Guideposts, America’s bestselling annual devotional,

that will help readers grow in their faith. (HarperCollins

Christian Publishing) HC 9780310354468 $19.99

SALE $13.99

Called for a PurposeTony Evans

These heartfelt devotions will help you discover the

unparalleled joy of living a life of purpose through Jesus Christ.

(Harvest House) SC 9780736964395 $14.99

SALE $12.97

SALE$12.97

Come, Let Us Adore HimPaul David Tripp

Thirty-one daily readings equip you to do the one thing that matters most each December—celebrate

the glory of the incarnation of God’s Son. (Crossway) HC 9781433556692 $17.99 SALE $10.79

30%

OFF

25%

OFF

HC 9781400310579 $19.99 SALE $11.99

HC 9780718095413 $24.99 SALE $14.99

NEW

Jesus Calling: The Story of ChristmasSarah Young

Uniquely teaches the Christmas story to your children by starting at creation and sharing

that God has always had a plan for Christmas. (HarperCollins Christian Publishing)

Board Book 9781400210305 $12.99 SALE $9.74

Picture Book HC 9781400210299 $17.99 SALE $12.59

40%

OFF

IL 9780718085544 $24.99 SALE $14.99

40%

OFF

30%

OFF

HC 9781424557844 $14.99 SALE $12.97

HC 9781433556777 $22.99 SALE $13.79

26 • Christmas Sale

Called for a PurposeTony Evans

These heartfelt devotions will help you discover the

unparalleled joy of living a life of purpose through Jesus Christ.

(Harvest House) SC 9780736964395 $14.99

SALE $12.97

SALE$12.97

Morning & Evening DevotionalsAvAilAble November 6

Start and end each day focusing on the greatness of God and His truth each day. (BroadStreet)

$19.99 each SALE $17.97 each

Come, Let Us Adore HimPaul David Tripp

Thirty-one daily readings equip you to do the one thing that matters most each December—celebrate

the glory of the incarnation of God’s Son. (Crossway) HC 9781433556692 $17.99 SALE $10.79

HC 9780718095413 $24.99 SALE $14.99

HC 9781424557318 $16.99 SALE $14.97

HC 9781424557844 $14.99 SALE $12.97

AvAilAble November 6HC 9781424557530 $19.99

SALE $17.97

SALE$17.97

HC 9781424557479

HC 9781424557455HC 9781433556777 $22.99 SALE $13.79

SALE$14.97

SALE$12.97

Bonded Leather 9781424557424 $16.99 SALE $14.97

SALE$17.97

ea

A Little God TimeA devotional journal to connect with the Father and share your

praises, petitions, struggles, dreams and time with Him.

(BroadStreet) HC 9781424557844 $14.99

SALE $12.97

Spend TimeGod’s PresenceinJOURNAL

40%

OFF

Visit mtlmagazine.com to read an article from Paul David Trippmore to life

SALE$14.97

Christmas Sale • 27

1/3 Page Ad(2 Items/titles)

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other print opportunities1st Communion/Confirmation Insert: Position products for these liturgical seasonal celebrations. Used as an insert in the first half of each year. 12 Day Insert: Everyone loves a good deal, especially at Christmas. Help retailers sell through discounted books, gifts or music titles from your company by participating in this 4-page piece that covers the 12 days before Christmas.

2-Day Sale Flyer: Stores choose two days between Thanksgiving and Christmas for a Super Sale. Our default dates will be in conjunction with Small Business Saturday.

ad schedule

1st Communion Insert12 Day Insert2-Day Sale Flyer

Issue Contracts Due Images/Copy Due Start Date11/8/198/7/208/7/20

11/15/198/14/208/14/20

2/3/2011/2/2011/2/20

rate base

1st Communion Insert12 Day Insert2-Day Sale Flyer

Issue

General Conditions: Cancellations must be made in writing and may be accepted after the published ad closing date; however, fees may apply. Munce reserves the unrestricted right to reject any advertising at any time after receiving proofs of text and illustrations. Munce holds advertisers liable for monies as are due. Munce shall not be liable for any costs or damages for failing to publish an ad. Positioning of ads is at the discretion of the Munce Group except when a specific position is expressly guaranteed in writing. Credit and Payment Terms: Once you establish your account with the Munce Group (credit check is approved), you will receive an invoice and a copy of the catalog as a tear sheet in the mail shortly before the street date of the catalog. You will be given 30 days to pay.

Estimated Circulation

$3,750$3,750$3,750

$1,700$1,700$1,700

$2,000$2,000$2,000

$1,250$1,250$1,250

25 to 40K100 to 150K100 to 150K

Full Page 1/2 Page 1/3 Page 1/4 Page 1/6 Page

$850$850$850

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online opportunities

- Maximum file size: (HTML plus images): 200kb- Maximum width: 630 pixels

E-BLAST Specs - $400/each

- Maximum height: Flexible- All images must be jpg format

- Image size: 470 x 246 pixels- Text: No more than 500 characters- Headline: 1-2 lines

Facebook/Twitter Ad Specs - $100/each

- Link description: 2-3 lines (We prefer product links lead to www.mtlbookstore.com)* *If you do not include a link, we will link products to www.mtlbookstore.com

Rotating Banner Ad - $300/month728px x 90px

Rotating 1/3 Banner Ad - $500/month222px x 90px

Rotating Skyscraper Ad - $200/month300px x 250px

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Online Ad Sizes1 2

3

4

CirculationFacebook: 111kInstagram: 12kTwitter: 30kPinterest: 2.5kEblast: 11kmtlmagazine.com: 20k

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We have revamped our in-store signage. All product signs will be 23” x 16” and will have holes in the top and the bottom so retailers can create large window signs or use them as in-store signs.

1/2 Side: $500 One Side: $750Both Sides: $1,500Circulation: Approximately 100 to 200 stores

In-Store Signage

Unit sizes available:

Trim Size Live Area Bleed

1/2 Side 11.5” x 16” 11” x 15.5” 12” x 16.5”

One Side 23” x 16” 22.5” x 15.5” 23.5” x 16.5”Dimensions are measured for live area. Any ad sent by vendor must include a .25” bleed around entire image.

1/2 SIDE

ONE SIDE

12/6/19

5/1/20

8/7/20

Spring Merch Kit

Fall Merch Kit

Winter Merch Kit

Merch Kit

3/2/20

7/27/20

11/2/20

7/31/20

10/31/20

2/28/21

12/13/19

5/8/20

8/14/20

ContractsDue

Images/Copy Due

StartDate

EndDate

These signs are much more versatile, allowing us to offer you and our stores many more options.• Books - Fiction and Non Fiction• Music• DVDs

• Bibles• Children • Promotions and more

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Ad Placement:

Sue Brewer sue.brewer@munce.com

CPE Booth Placement, Author/Artist, Event:

Christy Dollins christy.dollins@munce.com

Scheduling Meetings:

Brooke Koroknay brooke.koroknay@munce.com

Images / Copy / Samples:

Brooke Koroknay brooke.koroknay@munce.com

Editorial:

Andrea Stock andrea.stock@munce.com

Retail Support:

Ania Hansen ania.hansen@munce.com

For vendor information, please visit www.munce.com

Contact Sue Brewer with questions.

TWO GREAT SHOWS:

contacts

Charlotte, NCFebruary 14-16, 2021

Embassy Suites

Wilmington, DEAugust 16-18, 2020

Chase Center on the Riverfront