Upload
great-wall-club
View
1.121
Download
0
Tags:
Embed Size (px)
DESCRIPTION
Citation preview
Mobile Behavior Analytics using
Persistent Ambient Sensing
Sam Liang, Ph.D, CEO
Alohar Mobile Inc. Confidential
Apps Ported from PC/Web
•Email•Browser•Games•Music•Video
We are using cell phone as a miniature PC
Limitations of Current Mobile Apps
• Manual appso No automatic proactive intelligenceo Can't help user without user's manual queryo Manual Check-in fatigue
• No Understanding of User Behavior• Poor identification of Place names
o GPS is fuzzy, always driftingo Foursquare, Facebook use scrolling pick lists
• No insight into user preferenceso Check-in data is not comprehensive
• Poor Battery Management
Alohar Mobile Inc. Confidential
•Eyes •Ears•Touch•Talk
•Location, Altitude•Motion•Wifi•Bluetooth•Proximity•Temperature•...
Phone has More Senses Than Human
Alohar Platform CreatesPersistent Ambient Sensing
Alohar Mobile Inc. Confidential
• Location • Time • Motion• Context• User Patterns
Some Use Cases with Alohar Platform
•Automatically checks traffic before you drive to a meeting
•Reminds you to exercise if coding for 5 hours•Automatically detects a car crash and calls
911 even if the driver is unconscious•Tells you about a cheap gas station when it
detects you have just 1/2 gallon of gas left•Helps Alzheimer patients•Enterprise traveling salesmen/servicemen
management•Highly targeted mobile ads/coupons
Help Me Before I Ask!Alohar Mobile Inc. Confidential
Alohar Enables SMARTER Mobile Apps
•It can hear you•It can feel you•It can understand you•It can HELP you before
you ask
A Predictive Siri
Check-In
Alohar's Innovations
• Persistent Ambient Serviceo Always-on service 24x7 (with optional config)o Power Efficient Ambient Sensing
• Automatic Business Determinationo Patent pending on POI disambiguation
• Intelligent User behavior Learningo Real-time user behavior analysis:
E.g shopping in Macy's now; having lunch in Olive Gardeno Historical user behavior analysis:
E.g Usually goes to school in the morning
• Automatic user profile generationo Based on visit-signature and other activities
Alohar Mobile Inc. Confidential
Alohar PlatformMobile Behavior Analytics
Smarter Apps with Persistent Ambient
Sensing
Alohar Mobile Inc. Confidential
Build Apps Smarter than Siriwith
Mobile Behavior Analytics
Sam Liang, Ph.D, CEO
Alohar Mobile Inc. Confidential