HOW ANTHROPOLOGIE INCREASES USER SESSIONS WITH SMART CUSTOMER MESSAGING

ABOUT

Anthropologie is a

retail brand focusing

on women’s apparel

and accessories, as

well as gifts and home

furnishings. By offering

bold, stylish, and often

limited-run goods

through its app,

website, and network

of brick and mortar

stores, Anthropologie

works to provide real

value to its audience

while building strong

customer relationships.

CATEGORY:

Retail

PLATFORMS:

iOS

BASED IN:

Philadelphia, PA

CHANNEL:

In-App Messages

PROVIDE A MORE ENGAGING, MORE

VALUABLE IN-APP EXPERIENCE BY

LEVERAGING CUSTOMER MESSAGING

TO ENCOURAGE SEAMLESS MOVEMENT

WITHIN THE APP

OBJECTIVE

Releasing new discounts and other

promotions can be a powerful way to

demonstrate your brand’s ongoing value

and drive increased revenue—but only if

customers are aware of them and have

the ability to easily act on that knowledge.

SOLUTION

Use in-app messages powered by Appboy

to inform users about new promotions and

lead interested customers directly to the

relevant page within the app, guiding them

to make purchases related to each promotion.

CASE STUDY: “CREATING COMPELLING,

PROMOTIONAL EXPERIENCES”

DRIVING UP CUSTOMER

ENGAGEMENT WITH A

SEAMLESS PROMOTION-

TO-PURCHASE FLOW

KEYS TO SUCCESS

IN-APP MESSAGING: Anthropologie used in-app messages powered

by Appboy to tell customers about their new monthly collection. The

messages, which appeared at the bottom of users’ screens when they

opened the Anthropologie app, made it easy to keep users informed

about promotions.

DEEP LINKING: Anthropologie took advantage of dynamic deep

linking to lead each customer from the in-app message highlighting

the new collection directly to a section of the app where they could

shop the collection, making it quicker and easier for customers to

browse items and make purchases.

RESULTS

BRAND BENEFITS: By taking advantage of Appboy-powered in-app

messages with deep linking support, Anthropologie was able to boost

its sessions per hour by 10% above average, despite the fact that the

messages were sent on a Tuesday and the app traditionally sees its

highest usage on weekends.

USER BENEFITS: Anthropologie users who received the in-app

messages highlighting the brand’s new collection were kept informed

about the arrival of new items in a clear, unobtrusive manner. For

customers who were interested in browsing or making purchases

from the collection, deep linking seamlessly directed them to the

appropriate page within the app, making their shopping experience

simpler and more pleasant.

10%HIGHER THAN

AVERAGE

SESSIONS PER HOUR WERE OVER

FIND OUT MORE APPBOY.COM/SOLUTIONS GET IN TOUCH HELLO@APPBOY.COM