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ANTHROPOLOGIEMegan Brady
Store Profile“Anthropologie offers a one-of-a-kind and compelling shopping experience that makes
women feel beautiful, hopeful and connected.”
Established in 1992, Anthropologie provides a range of clothing, accessories and homegoods all
wrapped up in a zen and cohesive experience giving their customers a sophisticated and
feminine lifestyle.
Santana Row• San Jose, CA• City Area: 178.2 sq. miles• Population: 967,487 • Average temp: 60°-70° F• Beautiful palm tree lined
outdoor shopping center• Mixture of high-end and
middle-tier retailers• Santana Row contains
local and chain restaurants as well as residential properties• www.santanarow.com/shopping
The Grove• Los Angeles, CA• City size: 502.7 sq. miles• Population: 3,819,702• Average temp: 65°-75° F• Located in the Fairfax
District Popular outdoor shopping attraction, sees a lot of tourist traffic
• Surrounded by Banana Republic, Forever 21 and American Girl Place• www.thegrovela.com
Fashion Island• Newport Beach, CA• City size: 39.8 sq. miles• Population: 86,484• Average temp: 60°-70° F• “Italian inspired” feel• Orange County’s leading
shopping destination on the coast
• Boutiques, luxury stores and many dining options
• Surrounded by Bloomindales, Neiman Marcus and many smaller retailers.• www.shopfashionisland.com
Customer ProfileTARGET MARKET SEGMENT DEMOGRAPHICS:•Age: 28-45 years old•Sex: Female•Family Life Cycle: Married/some with kids•Income: $75,000/year•Education: College educated •Occupation: Stay at home parent•Religion: Christian•Ethnic Background: American PSYCHOGRAPHICS:•Social Class: Upper middle class•Personality: Hippie chic•Life-style: Married or committed relationship, world traveler, well read
Market Research
Average Age
Percent Married
Average Household Income
Percent with Bachelor’s Degree
Demographics
Demographics
Demographics
Financials
6 Month Plan
Classification Percentages
Classification Plan
Product Assortment
Solid Lights
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Solid Darks
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Market Purchases
September
October
Marketing Calendar