RELATIONSHIP INFRASTRUCTURE

TAMARA MCCLEARY CREATOR, RELATIONSHIFT

RELATIONSHIPINFRASTRUCTURE

by Tamara McCleary

MOBILE IS PERSONALHow important is our mobile device in today’s society? Almost 65% of us sleep next to it at night, more often than we do with our significant other.

TODAY’S RELATIONSHIFT

As mobile usage becomes more ingrained in our customers identity and daily life, we must begin to shift our behaviors and the way we deliver our products and services.

WHY DO CLIENTS SWITCH?* Source U.S. Small Business Administration

& U.S. Chamber of Commerce

CUSTOMERS WANT A BETTER EXPERIENCE. ARE WE DELIVERING?

LOOK BEYOND THE DATA

"Don't ever forget that there's another human behind every data point." ~ Marsha Collier

TODAY’S RELATIONSHIFT

* Source: Catalyst, Inc.

REWARDING RELATIONSHIPS ARE CRITICAL

* Source: Survey of Executives Published in Harvard Business Review, March 2014

SEXY VS CREEPY

BE HUMAN“There is no more

B2B or B2C.

It’s H2H:Human to Human” 

~ Bryan Kramer

RELATIONSHIFT YOUR CULTURE

How do we influence anyone, anywhere,

anytime?

Stories

WHAT IS YOUR STORY?

“Marketing is no longer about the stuff you make, but about the stories you tell.” ~ Seth Godin

RELATIONSHIFT YOUR CULTURE• Understand Your Story!

• Your story is the collection of everything which makes you unique:

• Your Vision & Mission

• Your Purpose & History

• Your Culture

• Your Products & Services

• How does your story intersect with your customers story?

KEEP IT SIMPLE

"In a noisy, complex world, simple brand experiences create clarity and delight for consumers." ~ Margaret Malloy

BEGIN WITH THE END IN MIND