ASSIGNMENT 9.2 – [Brand positioning] [Oanh-Dung-Ha]

Y O U N G M A R K E T E R S

Was born in 01/04/2013 as a CSR initiative of Redder Advertising With the mission of Empower the next marketing generation

YM Elite Development Program The exclusive training and development program empowering the best talents in Young Marketers contest with fundamental marketing knowledge & professional attitude.

YM Connection The platform to connect with and empower the marketing/business clubs or associations at universities (hereby the partners) to bring a part of YMEDP to a bigger scale and drive the partners’ activities to a better and wider impact.

YM Initiatives Empower marketing for a cause. A platform to empower the youth to make the world a better place to live.

Young Marketers contest Inspire, empower and seek for the talents in Vietnamese students nationwide.

COMPETITIVE ENVIRONMENT Any educational organization/

competition in which our target consumer might join to get accurate

marketing knowledge.

TARGET 18-24 years old. Students from Vietnamese colleges & universities, who have intention to build their career in Marketing.

ROOT STRENGTHS • Academic platform in Marketing

• Professional experience through YM Contest

INSIGHT “I have intention to build my career in Marketing but I’m afraid of the crisis

on affirming this passion and following this dream. I want to be empowered to assert my passion as well as enter the world of professional Marketing.”

B R A N D K E Y

BENEFITS • Fundamental & practical knowledge

• Empowered to pursue your Marketing desire

DISCRIMINATOR Only Young Marketers empowers you by

your own professional attitude

REASON TO BELIEVE • Professional & intensive contest

• Empower-ers are top Marketers in VN • Owning professional knowledge system

VALUES, BELIEFS & PERSONALITY Professional, Inspiring, Real experience,

Connection, Feasibility, Tend to international standard

ESSENCE Unleashing Youth

Marketing Potential

ROOT STRENGTHS • Academic platform in Marketing

• Professional experience through YM Contest

COMPETITIVE ENVIRONMENT Any educational organization/

competition in which our target consumer might join to

get professional marketing knowledge.

TARGET CONSUMER 18-24 years old. Students from Vietnamese colleges & universities, who want to build their career in Marketing.

“I have intention to build my career in Marketing but I’m afraid of the crisis on affirming this passion and following this dream. I want to be empowered to assert my passion

as well as enter the world of professional Marketing.”

BENEFITS • Professional & practical

• Empowered to pursue your

Marketing desire

knowledge

VALUES, BELIEFS PERSONALITY

Professional, Inspiring, Real experience,

RTB • Professional & intensive contest • Empower-ers are top

DISCRIMINATOR Only Young

Marketers empowers you by your own

UNLEASHING YOUTH

MARKETING POTENTIAL

Connection, Feasibility, Tend to

intn’l standard

Marketers in VN • Owning

professional knowledge

professional attitude

To (Target consumer)

• 18-24 years old. Students from Vietnamese colleges & universities • Want to build their career in Marketing

Young Marketers provides… (Benefits)

• Professional & practical knowledge • Empowered to pursue your Marketing desire

That… (Discriminator)

Only Young Marketers empowers you by your own professional attitude

That’s because… (RTB)

• Professional & intensive contest • Empower-ers are top Marketers in VN • Owning professional knowledge system

B R A N D P O S I T I O N I N G S T A T E M E N T