ASSIGNMENT 17.1

N G U Y Ễ N . N G Ọ C . T R Â MT R Ầ N . Q U Ô C . T H I Ê N . A N

MOBILEM A R K E T I N G

Mobile marketing is marketing on or with a mobile device. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas

WHAT IS MOBILE MARKETING

MOBILE IS NOT A HOT TREND

MOBILE IS A CLOSED FRIEND

PEOPLE ASK MOBILE BRING HIM WITH THEM EVERYWHERE AND SHARE ON MOBILE

Search

Social

Mobile

of consumers search reviews or ratings BEFORE purchasing.

70% of searches are LOCAL in nature.

43% 

Social media use has grown by712% since 2005

66%of adult internet users use social media

59% 66%of smartphone users

admit to sleeping with their phones

of online experiences begin with a search93% After searching for a business via

mobile: of queries result in a phone call

result in a visit.

61%

85%

of consumers expect businesses to interact with them via social channels.

Compete for SEARCH ENGINE

traffic

MOBILIZE your marketing.

Engage in the “SOCIAL

conversation”

YOU NEED TO

SEO/SEM

MOBILE

SOCIAL

SEARCH

EXPERIENCE

SHARE

CUSTOMER BEHAVIORS

SEARCH | SOCIAL | MOBILETHE RELATIONSHIP

CASE STUDY

Search

Social

Mobile

OUTCOME

FULL CASE STUDYhttp://vimeo.com/65241264