Who is this class for?

• ALL small business owners, EVERYWHERE! ...especially those: Wanting a DIY, but professional website Seeking control to maintain website With FREE help from friends/family Who can’t wait for webmasters

• Any wanting web design skills using WordPress • StartUp-reneurs on a slim budget • Low IT proficiency • Web developers, marketers, content writers...ANYBODY!

The benefits of WordPress

• FREE open source web development platform • Easy learning curve • Content Management System or CMS (user friendly!)

• Search engine advantages – Google etc. • Built-in blog for powerful online publishing • Flexible themes and frameworks • Thousands of FREE plugins • Quick • Save £££THOUSANDS in design over time

Prerequsites to take this course

• A Desktop PC, Laptop or notebook with the following: A broadband internet connection

• An idea of the website your business needs • A winning attitude!

Class deliverables

• 6hrs web based training with a LIVE expert • Access to recorded training videos • A firm handle of web design using WordPress • Including following to pro standard: Image gallery + sliders Page + blog post design Contact forms Hyperlinking Videos and podcasts...and much, much more!

Long term cost savings

• WordPress Web Design • Custom Development • Plugin installation • Framework/Theme • Hosting • Email set-up • Webmaster maintenance • SEO Approximate savings: £7,000 in 3 years

Course summary

• Choosing domain name • Buying a domain name • Buying webhosting • Installing WordPress • WordPress Theme • Peer Analysis • Website strategy

• Project Management • Content Marketing • SEO • Goals + Conversion • Data management • Nurturing •Web Analytics • Wireframes • Custom graphics • Plugins • Design + development

• Email

• Pathway test

Investment for booking your place

£395.00 Paid via PayPal or debit card

WWW.??? Top Tips: 1. Brand recognition 2. Memorable 3. Keywords

4. TLD extension 5. Geographic scope 6. Uniqueness

Choose our very own online business address

Name Generators

Registration! Top Tips: 1. Reputable Registrar 2. Availability (new/old) 3. Duration

4. TLD extension(s) 5. Purchase 6. Hosting

Securely register your preferred domain name

Domain Registrar

Web hosting Top Tips: 1. Capacity planning 2. No. of sites 3. Value assessment

4. Customer service 5. Email server 6. Inclusive pricing

Setting up the host to accommodate your site

Web Host

Installing WP Top Tips: 1. Use 1-click install 2. Save credentials 3. Log-in for 1st time

Getting set up on

WordPress – in one click!

1-Click Installer

WP Theme Top Tips: 1. Feature comparison 2. Design ease 3. SEO benefits

Choose a user-friendly advantageous theme

4. Built-in advantage 5. Licensing 6. Responsiveness

WordPress Framework

Peer Analysis Top Tips: 1. Cross industry view 2. ID key components 3. Know Your Audiences

Find 1st hand examples of what works and doesn’t

4. Understand UX basics 5. Understand IA basics 6. Uniqueness

Web Strategy Template

Web Strategy Top Tips: 1. Know Your Audiences 2. Communication goals 3. Mission definition

Calibrate your website to effectively campaign online

4. Segmentation 5. Tone of voice 6. Keyword Research

Project Mgt. Top Tips: 1. Itemise all tasks 2. ID resources 3. Set parameters+room

Keep on track and on top of deliverables

4. Delegate 5. Account for redrafting 6. Get it right, NOT quick

Web Design Project Plan

Content Plan Top Tips: 1. Scope 360 2. Occupy all opportunities 3. Themed Silo/Int. linking

Array your web pages and message for max. impact

4. Longtail pursuit 5. Engaging titles 6. Bounce, page time, Conv.

Content Marketing Matrix

SEO Plan Top Tips: 1. Keyword scope 2. On page 3. Off page

Set a Google, Bing and Yahoo strategy

4. Organic 5. Multichannel 6. Uniqueness

Google Keyword Tool

Conversion Top Tips: 1. Strategic KPI setting 2. Pathway drafting 3. Audience segmentation

Turning web traffic into well planned conversions

4. Landing pages 5. CRO 6. A/B testing

Web Traffic Statistics

Data Mgt. Top Tips: 1. Privacy policy 2. Databasing 3. Segmentation

Set out exactly how you will handle + maintain data

4. Field definition 5. Storage and use 6. Security

Digital Database

Nurturing Top Tips: 1. Relevance 2. Timing 3. Audience understanding

Moving your enquirers on to becoming investors

4. Value 5. Solutions 6. Defined goals

Lead Nurturing

Web Analytics Top Tips: 1. Profit focused 2. Real figures 3. Beware assumption

Knowing what matters when looking a web stats

4. Extrapolate with care 5. Have factual basis 6. Experience counts

Google Analytics

Wireframes Top Tips: 1. Set page purpose 2. Catalogue all page types 3. Above the line priority

Plan your presentation before investing in graphics

4. Below the line emphasis 5. Story progression 6. Varied CTAs

Website Wireframe

Custom Graphics Top Tips: 1. Top quality logo 2. Complimentary colours 3. 3D-effects

Set the scene with quality custom graphics

4. Bold CTAs 5. Less in more 6. Positioning

Custom Graphics

WP Plugins Top Tips: 1. Map out functionality 2. Research solutions 3. Rate + rank options

Plan digital functionality and integration

4. Trial 5. Customise 6. Upgrade

WP Plugin Directory (FREE)

Development Top Tips: 1. 1st foundation is layout 2. Positioning 3. Customisation

Implementation of all your planned parts

4. Integration 5. Keep refining 6. Ask questions continually

WP Dashboard

Email setup Top Tips: 1. Email accounts scoping 2. Client comparison 3. Device ID

Ensure all email is consolidated and set

4. Set-up tutorial 5. Signature 6. Fwd + Autoresponders

Bluehost Email

Pathway Tests Top Tips: 1. Clear messages 2. Intuitive 3. Interruption pruning

Funnelling interest needs care + attention to detail

4. Messaging connectivity 5. Check relay nurturing 6. Customer feedback

Conversion Pathways

Launch Process Top Tips: 1. Google Analytics 2. Google My Business 3. Google Webmasters

Hitting the public domain with the intention to win

4. Indexing 5. XML Sitemap 6. Rank tracking

Index and Promote

Why wait any longer? Book now.

£395.00 Paid via PayPal or debit card