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Graphic Design with Powerpoint MasterClass for Small Business Owners - EVERYWHERE!

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Who is this class for?

• ALL small business owners, EVERYWHERE! ...especially those: Wanting more control on graphics Needing to make quick, yet professional graphics With FREE help from friends/family Who can’t wait for design lead times

• Any wanting graphic design skills WITHOUT Adobe PS • StartUp-reneurs on a slim budget • Low IT proficiency • Web developers, marketers, content writers...ANYBODY!

The benefits of MS PowerPoint

• FREE for anyone with MS Windows (ANY EDITION!) • Easy learning curve • Multiple file type outputs • More powerful than you thought • Drag and drop • Multipurpose • Versatile • Quick • Save £££THOUSANDS in design over time

Prerequsites to take this course

• A Desktop PC, Laptop or notebook with the following: Microsoft Windows Operating System Microsoft PowerPoint 97 or older A broadband internet connection

• An idea of graphics your business needs • A winning attitude!

Class deliverables

• 6hrs web based training with a LIVE expert • Access to recorded training videos • A firm handle of graphic design using MS PowerPoint • Ability to design the following to pro standard: Logo design Business Card design Flyer design Web graphic design (header, banner ad, buttons, CTAs)

Long term cost savings

• Logo design • Business stationery design • Flyer + brochure design • Custom branded web graphics • Infographics • Slideshow presentations • Graphic changes

Approximate savings: £8,000 in 3 years

Course summary

• Brand identity • Icons • Photos • Canvas • Background • Fonts • Gradient

• Arrangement • Clip Art • Shapes • Cropping • Grid Set • Special FX • Borders • Adjustments

Brand Logo Top Tips: 1. Complimentary colours 2. Business name 3. Motif

4. Tag line 5. Shapes 6. Various formats

Unique identification for your business

Logo

Icons Top Tips: 1. Situational 2. Relevance 3. Adding, NOT taking

4. Quality 5. 3-Dimensional 6. Build a library

Images which augment the context of content

The Digital Icon Bank

Photos Top Tips: 1. Real rather than stock 2. Well lit 3. Natural

4. Smiles 5. Customer focused 6. Build a library

The images of real situations to add context

Photos For Impact

Canvas Top Tips: 1. If for print N.B. bleed 2. Orientation 3. Resize first, NOT after

4. Consider dimension 5. Centimetres 6. Make stock templates

Think of reproducibility + use when choosing canvas size

Dimension

Background Top Tips: 1. Image or fill 2. Colour 3. Framing

4. Gradient 5. Depth + coverage 6. Texture

Setting the scene with a background brings out quality

Setting The Scene

Font Style Top Tips: 1. Consider theme 2. Research 3. Compare

4. Character range 5. License 6. Build a library

The right lettering for the job can grab attention all the more

Building Character

Gradient Top Tips: 1. 1st choose colour(s) 2. Transparency 3. Point of fade

4. No. of stops 5. Trial 6. How does it interact?

Smoothing out a gentle fade on colour can add balance

Steep, Yet Smooth Gradient

Arrangement Top Tips: 1. Layout all elements 1st 2. Positioning 3. Front first

4. Grouping 5. Rotation 6. Fine alignment

Layering your graphical components sets order

Beautiful arrangement

Clip Art Top Tips: 1. Themed description 2. Select collections 3. Set media types

4. Online search 5. Don’t compromise 6. Remember cropping!

Add a little flair where you think appropriate

Scrapbooks are useful

Shapes Top Tips: 1. Various categories 2. Customising 3. Sizing + orientation

4. Colouring 5. Styling + texturing 6. Effects

The basic array of shapes have plenty mileage with a little thought

A shape for most purposes

Cropping Top Tips: 1. Photo cropping 2. Eliminate unwanted items 3. Isolate ideal elements

4. Many items from 1 pic 5. Make a tile from pic 6. Neat and tidy

A useful function for trimming down a larger picture to size

Your Digital Scissors

Grid Set Top Tips: 1. Regard the grid parameter 2. Snap to grid

3. Spacing – adjust integer

4. Snap to object 5. You get used to it 6. Sets spatial perception

The grid over the canvas permits precision in all your design work

Digital Engineering

Special FX Top Tips: 1. 3D rotation 2. Shadow 3. Reflection

4. Glow 5. Soft edge 6. Bevel

Add visual flair to otherwise seemingly ordinary objects

Effects to wow your crowds

Borders Top Tips: 1. Distinction 2. Outline 3. Colours

4. Weight 5. Dashing 6. Be discreet

Outlining your letter or shapes can add dimension and clarity

Drawing the line

Adjust It Top Tips: 1. Don’t overdo it 2. Brightness 3. Contrast

4. Compress 5. Re-colour 6. Change/Reset

Fine tuning to get the end picture just right

Fine tuning