Terugblik Masterclass

The new business model of open innovation

CostsCosts

RevenuesRevenues

Own marketrevenue

Own marketrevenue

Internaldev. costs

Internal &external

dev. costs

Closed modelClosed model Open innovation Open innovation business modelbusiness model

New revenuesNew revenues

Cost & time savings Cost & time savings from leveragingfrom leveragingexternal developmentexternal development

License

Spin-off

Sale / divesture

Chesbrough, H. (2006)Chesbrough, H. (2006)

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Wim

Van

hav

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eke

Web 2.0

Aym

an

van

Bre

gt

• http://www.slideshare.net/avanbregt/syntens-masterclass-open-innovatie-september-2008-presentation/

• Het landschap van web 2.0• Werving van personeel 2.0• Marketing 2.0. Bijvoorbeeld http://producten.hema.nl/• Samenwerking 2.0• Open source software• Productontwikkeling 2.0

En wat ik verder nog tegen kwam

• http://www.mymms.nl/• www.studioludens.nl• http://www.marksandspencer-madetomeasure.com/shirt.asp• http://www.emachineshop.com/• www.layerwise.com• www.vendorlink.nl

Bedankt voor jullie deelname.

Pieter HovensDetlef La Grand