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ENTERPRISE GAMIFICATION2015 Expert Series
THE GAMIFICATION EXPERT SERIES
TUNE IN EACH WEDNESDAY TO HEAR FROM THE EXPERTS
oLast week: Series Kickoff with Steve Simso The value of gamification
o The science behind it all
o Enterprise use cases
oThis week: Customer Examples
YOUR HOSTLAURA LILYQUIST,VP OF MARKETING
What is the value of gamification in the workplace?
Improved productivity and business outcomesoEngaged employees
oImproved collaboration
oAccelerated learning
oReduced churn
4xincrease in
customer advocates
4.5xincrease in Forecast accuracy & hygiene
41%increase in community engagement
18%increase in
time spent in class
50%increase in
course completion
40%improvement in ticket
response time
Badgeville Drives Real Results
Spending on gamification will grow by 67% year over year to $5.5B in 2018
SOURCES: Markets and Markets, M2 Research
$5.5B
Business Gamification is Large and Growing
How does gamification work: Community Engagement
Key community use cases include self service/support, forum expert, content creator and social collaboration
EMC COMMUNITY FORUM LOW RETENTION with 1000s of customers who didn’t
return each month
LOW ENGAGEMENT with community discussion forums
& ideation
EMC Community Engagement
Status Levels
Expertise Achievements
Contextual Missions
Community Gamification
Designed to increase engagement & elevate experts
27 Replies
379 Views
41%CommunityEngagement
30%Retention
New Levels of Engagement
How does gamification work: Learning and Development
Badgeville Confidential
LOW ENGAGEMENT with courses, discussions and
quiz modules
LOW ADOPTION Packed project schedules
prevented consultants from taking courses
Deloitte’s Leadership Academy
Guides learning and rewards the learning path
New Levels of Achievement
How does gamification work: Sales Productivity
Sales People get creditfor activities like Hash, Tags,
Comments, &Group Assignment
Easily view progress andnext steps
3.5XDeals
Entered
4XAccurateForecasts
Medtronic Sales Productivity
CRM
SERVICESCOLLABORATION
Emily JohnsonCustomer Service ManagerEnterprise Reputation MeterLevel 5 Support ExpertLevel 4 Product ExpertLevel 3 Company Collaborator
Enterprise-wide Gamification
SUMMER EXPERT SERIES: COMING JUNE 24
o Join our expert, Dave Gutelius, partner at The Data Guild
o What the future of social software?
o How can we collaborate better?
o How will employees be measured in the future?
TUNE IN EACH WEDNESDAY TO HEAR FROM THE EXPERTS!