Results from Survey One: First Impressions

Summer 2010 New Member Focus Group

Support for this Webinar Provided By:

Beta Gamma Sigma Webinar Series

DemographicsNumbers based on 618 students who took survey one

289 college campuses across the U.S. 3/4 students age 20 or 21 Females: 60% Males: 40% 2/3 attend a school of 15,000 students or less Public vs Private institutions: 52% vs 33% Spring 2011: graduation date for 63%

A Student Perspective

“Honor societies have become ‘a dime a dozen.’ Sometimes it seems anyone can be special as long as they pay the membership fee. Reputation is huge and will make the difference.”

The Value of Membership• Value of BGS not understood by 66% at the point of

invitation

• “Lack of face to face interaction”

• 84% expressed need to better understand what BGS offers them

The Invitation Process

• How students were invited:

• Traditional mail (43%)

• Email (36%)

• In-class presentation (32%)• 71% attend small or medium-sized school

(<15,000)

• Conversation with professor or advisor (14%)

The Tapping Ceremony

The method of invitation that invokes the most positive response from students

Demonstrates exclusivityProvides direct encouragement from the faculty and staff

presenting the invite

Attention from Faculty and Staff

• 300 students said this type of attention would have helped them feel better recognized for their new membership

• “I was given the invitation in class, but my professor did not make a big deal out of it. It would have been nice if he had.”

Do subscriptions add value to your membership?

Males: 93% said yes

Females: 79% said yes

What additional subscriptions (magazine or otherwise) would you enjoy as a benefit for your BGS membership?

• The Wall Street Journal

• The Economist

• Forbes

• TIME Magazine

How can BGS provide benefit to you?

• Males• 14% more likely to select meetings and

networking opportunities

• Females• 7% more likely to select product discount offers

• Both• 81%: More internship and job opportunities• 74%: More scholarships, more specific

preference from employers and graduate schools

83% currently a member of a social network

Of those who belong to LinkedIn: 81% interested in using it to communicate

Call or email the Central Office:

Phone: 1-314-432-5650

Web: www.betagammasigma.org

Email: bgshonors@betagammasigma.org

Questions?