Upload
digiday
View
65
Download
2
Embed Size (px)
Citation preview
USING LOCATION DATA TO CREATE
AN ENHANCED USER EXPERIENCE
&
LOCATION DATAHELPS DELIVER RELEVANT CONTENTLeveraging AP’s global presence:
• 263 Locations• 106 Countries• Over 1400 daily
newspapers• Broadcasters and
radio members
LOCATION DATAHELPS DELIVER RELEVANT ADVERTISINGProviding usefulinformation for the consumer
LOCATION DATABOOSTS THE VALUE OF AD INVENTORY
$8.4B
$11.3B
2015 2016
eCPMs increase between 20%-30%
Location-targeted mobile ad spend will grow by 35% this year
Source: IAB - Four Ways Publishers Can Use Location Enhanced Ad Products, 2016
TAKEAWAYS:
• Location information is scary, be respectful• Location is distinctly mobile and the key value prop• Proximity is a powerful input to create relevance and
context
THANK YOU!
Andrew SlaterVP, Publisher [email protected]
Michael BoordGlobal Director, Mobile [email protected]