THE PATIENT IS NO LONGER patientChristopheJ@insites.eu

Hello, I’m ChristopheI am a health nerd, a basketball freak & a design fool

@cjauquetTHE PATIENT IS NO LONGER patient

insurance companies TODAY

WHY WE don’t like

@cjauquetTHE PATIENT IS NO LONGER patient

#Simple

#Personal

#Transparent

#Proactive

#Reassuring

@cjauquetTHE PATIENT IS NO LONGER patient

Christophe

Jauquet

@cjauquetTHE PATIENT IS NO LONGER patient

66 6

INSITES Consulting

2016

Top 3 most innovative

marketing research

agency of the world

New York

London

Sydney

Rotterdam

Ghent

Düsseldorf

Timisoara

170 staff members

complemented with 130 research professionals

from our Global Moderator Network

Our vision of contemporary

marketing is evangelized

through our best-selling books

Proud to work for +30% of the world’s global brands

InSites Consulting in a nutshell

We have been cheered by the

industry with more than 25

international awards

77 7

INSITES Consulting

WE BRING

IN YOUR

the customer

meeting room

@cjauquetTHE PATIENT IS NO LONGER patient

THE PATIENT IS NO LONGER patient

@cjauquetTHE PATIENT IS NO LONGER patient

‘Patient’able to remain calm and not

become annoyed when waiting for

a long time or when dealing with

problems or difficult people

@cjauquetTHE PATIENT IS NO LONGER patient

‘Patient’able to remain calm and not

become annoyed when waiting for

a long time or when dealing with

problems or difficult people

@cjauquetTHE PATIENT IS NO LONGER patient

#Patientjourneys

@cjauquetTHE PATIENT IS NO LONGER patient

APPOINTMENTS

WAITING ROOM

DIAGNOSIS

@cjauquetTHE PATIENT IS NO LONGER patient

BETTER THAN our health

WE MANAGE our car

THE chatbot WILL SEE YOU NOW

@cjauquetTHE PATIENT IS NO LONGER patient

@cjauquetTHE PATIENT IS NO LONGER patient

@cjauquetTHE PATIENT IS NO LONGER patient

APPOINTMENTS

WAITING ROOM

DIAGNOSIS

Insurance

@cjauquetTHE PATIENT IS NO LONGER patient

@cjauquetTHE PATIENT IS NO LONGER patient

‘Patient’able to remain calm and not

become annoyed when waiting for

a long time or when dealing with

problems or difficult people

@cjauquetTHE PATIENT IS NO LONGER patient

BETTER THAN our health

WE MANAGE our car

@cjauquetTHE PATIENT IS NO LONGER patient

@cjauquetTHE PATIENT IS NO LONGER patient

Patients want healthcare to be more…

P

Popular

Pragmatic

(omni-) Present

Patient-centric

PersonalizedParticipative

Preventive

Persuasive

Predictive

@cjauquetTHE PATIENT IS NO LONGER patient

@cjauquetTHE PATIENT IS NO LONGER patient

@cjauquetTHE PATIENT IS NO LONGER patient

@cjauquetTHE PATIENT IS NO LONGER patient

‘Patient’able to remain calm and not

become annoyed when waiting for

a long time or when dealing with

problems or difficult people

THE PATIENT IS NO LONGER patient

@cjauquetTHE PATIENT IS NO LONGER patient

‘Patient’One who receives medical

attention, care, or treatment.

@cjauquetTHE PATIENT IS NO LONGER patient

‘Patient’One who receives medical

attention, care, or treatment.

@cjauquetTHE PATIENT IS NO LONGER patient

@cjauquetTHE PATIENT IS NO LONGER patient

@cjauquetTHE PATIENT IS NO LONGER patient

Informed Empowered Active Connected Engaged

@cjauquetTHE PATIENT IS NO LONGER patient

actively manage

PATIENTS WANT TO

THEIR own health

“It’s my damn body”

@cjauquetTHE PATIENT IS NO LONGER patient

@cjauquetTHE PATIENT IS NO LONGER patient

“Life comes with many

challenges. The ones

that should not scare

us, are the ones we can

take control of.”

“My Medical Choice” NYT

Angelina Jolie, 2013

@cjauquetTHE PATIENT IS NO LONGER patient

Hippocrates

@cjauquetTHE PATIENT IS NO LONGER patient

@cjauquetTHE PATIENT IS NO LONGER patient

‘Patient’One who receives medical

attention, care, or treatment.

@cjauquetTHE PATIENT IS NO LONGER patient

-1 ILLNESS

0 HEALTHY

+1 Happiness

@cjauquetTHE PATIENT IS NO LONGER patient

Beauty Energy Balance Enjoy

(15-30 yr) (30-45 yr) (45-60 yr) (+60 yr)

@cjauquetTHE PATIENT IS NO LONGER patient

HEALTHCARE

1. Sleep

2. Food

3. Activity

4. Data

@cjauquetTHE PATIENT IS NO LONGER patient

@cjauquetTHE PATIENT IS NO LONGER patient

1. Sleep

@cjauquetTHE PATIENT IS NO LONGER patient

Measures people make to maintain physical health

66%

@cjauquetTHE PATIENT IS NO LONGER patient

4th most popular health app

@cjauquetTHE PATIENT IS NO LONGER patient

@cjauquetTHE PATIENT IS NO LONGER patient

2. Food

@cjauquetTHE PATIENT IS NO LONGER patient

@cjauquetTHE PATIENT IS NO LONGER patient

2nd most important measure to maintain physical health

Most popular health app

2nd most important reason to buy a wearable

@cjauquetTHE PATIENT IS NO LONGER patient

Nutritional Supplements

@cjauquetTHE PATIENT IS NO LONGER patient

Obvious health cues

@cjauquetTHE PATIENT IS NO LONGER patient

Activity equivalent labelling

@cjauquetTHE PATIENT IS NO LONGER patient

Australion food labelling

3. Activity

@cjauquetTHE PATIENT IS NO LONGER patient

@cjauquetTHE PATIENT IS NO LONGER patient

3rd most important measure to maintain physical health

@cjauquetTHE PATIENT IS NO LONGER patient

@cjauquetTHE PATIENT IS NO LONGER patient

2nd most popular health app

@cjauquetTHE PATIENT IS NO LONGER patient

4. Data

@cjauquetTHE PATIENT IS NO LONGER patient

@cjauquetTHE PATIENT IS NO LONGER patient

@cjauquetTHE PATIENT IS NO LONGER patient

1/3Health tracking

Belgian data, The state of Mobile, In the Pocket 2016

@cjauquetTHE PATIENT IS NO LONGER patient

62%of people with 2+ chronic medical illnesses spend time every day tracking their health

status

PEW Research, Pew Internet & American Life Project, 2013

40% with 1 medical condition – 19% with no condition

@cjauquetTHE PATIENT IS NO LONGER patient

@cjauquet NEW HEALTH SERVICES

HOW health data IS CREATING

52%would share for Insurance discount

Rock Health - US consumers survey 2015

IT’S ALL ABOUT THE data

@cjauquetTHE PATIENT IS NO LONGER patient

IT’S ALL ABOUT THE data

@cjauquetTHE PATIENT IS NO LONGER patient

IT’S ALL ABOUT THE data

@cjauquetTHE PATIENT IS NO LONGER patient

IT’S ALL ABOUT THE data

@cjauquetTHE PATIENT IS NO LONGER patient

‘Patient’One who receives medical

attention, care, or treatment.

THE PATIENT IS NO LONGER patient

@cjauquetTHE PATIENT IS NO LONGER patient

#NoMoreWaiting#BetterServices

#HealthManagement

Patient NEEDS Patient TRENDS

People are actively

managing their

health to be(come)

happy. Four different

trends show the

increasingly

popularity.

Patients expect

being serviced as

good as in any other

industry. Healthcare

is lagging behind in

servicing the

patients’ needs.

Healthcare is often

characterized by

long periods of

waiting. This is the

biggest patient

need within the

industry.

@cjauquetTHE PATIENT IS NO LONGER patient

@cjauquetTHE PATIENT IS NO LONGER patient

Take-away

BECOME AN

INSIGHTS-LEAD

BUSINESS

@cjauquetTHE PATIENT IS NO LONGER patient

Closed online communities

ChristopheJ@insites.eu

Thank you